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Quantitative data: Any metric that can be counted, measured, or quantified, such as length in inches, distance in miles, or time in seconds, minutes, hours, or days. This data is strictly numerical in nature. Quantitative data offers the assurance of fact and evidence, but it will only get you so far if you don't know how to put it in the right context. Don't just count on your data — make it count by checking out our guide to data-driven success: https://bit.ly/3XEyX1R

  • Quantitative Data

Advantages:
- Accuracy and precision
- Simplicity
- Reliability and credibility
- Ease of comparability
- Scalability

Disadvantages:
x Lack of context
x Inflexibility
x Oversimplification
x Resource heavy
x Surface-level insight

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