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With the increasing importance of contextual signals in advertising, KERV's CRO, Jay Wolff explains KERV’s pivotal role in the industry’s future. Watch the full video below and access the Audi of America / PHD case study he references here: bit.ly/49JdbfY

When it comes to the intersection of Retail Media and CTV, Annie Vines says creative innovation is vital for business outcomes. Get more expert insights in the Beet.TV video below. ⬇ #retailmedia #ctv #adtech #digitalmarketing #programmaticadvertising

HORIZONT is taking a closer look at us in its #adtech supplement today! If you want to know how the use of our data and our #AI Apollo affects Vodafone`s TV campaign performance, click here for the article. #werbung #tv #bigdata Übersetzung anzeigen

On April 26th, I had the great pleasure and privilege of hosting a Media and Entertainment Industry Panel Zoom Event on "The Direction of Content: What's The Next Act?", featuring three dear friends - Tom Ascheim, Tom Russo and Jonathan Groff -- who are superstars in the space, and for an audience of about fifty leading institutional investors and executives! We covered a wide range of topics including Streaming, Live TV, Discoverability of Content, The Quest For Multiple Revenue Streams, Profitability vs Growth, Leadership, Movie Theaters, AI, Augmented Reality, Tech-Enabled Stadiums like The Sphere, Social Media, Theme Parks and more. A good time was had by all! A big thank you to our incredible panelists and amazing audience members for a fantastic discussion: Tom Ascheim, Tom Russo, Jon Groff, Christopher Marangi, Vik Mehta, Alex Kash, Marlin Prager,Max Leitman, Izhar Sharon, Sean Lee, Sharjeel Kashmir, Rahul Mehta, Ashwant Venkatram, Esq. , Garrick Jones, Joe Healy, Dr. Tom Hanson, Paige Hardwick, Vikal K., Reddy Mallidi, Amelia Bourdeau, Lauren Corrao, Michael Wilsker, Chris Moye, Ava Sholl, Elizabeth Shanahan Wilkie, Daniel Hatch, Joel Whitley, Samuel C., Chris Hagenbuch, Tzveta Raynova, Linda Shein, Brian J. Esposito, Natasha Duran, David Guerrero Astigarraga, Marc Borrell, Boris G. Tsimerinov, William Cunningham and everyone else who joined. Great to see you all! #GoToWhereThePuckWillBe #MediaAndEntertainmentIndustryPanelZoomEvent #TheDirectionOfContent:WhatsTheNextAct #TomAscheim #TomRusso #JonathanGroff #SeniorStrategicAdvisor #FractionalChiefBusinessDevelopmentOfficer #InstitutionalInvestors #CEOs #DisruptiveTechnology #AI #AugmentedReality #MediaAndEntertainment #Sports #Technology #Consumer #ConnectorWithCapital #ConnectorWithStrategicPartners #MarketIntelligence #InvestmentStrategy #BusinessStrategy #FiresideChats

“You can’t manage what you can’t measure.” - Brett Hall, VP of Sales and Marketing at EMG.    An insightful conversation today from with industry experts like Brett, Jason Jones, Director of Regional Sales at PREMION and Amber Daniel, VP of Product Strategy at Cognition. They discussed the key performance metrics to keep an eye on, the impact of streaming and how to avoid data overload to focus on the big picture. #AccelerateRetail #AutomotiveMarketing

🎬 🐯 MrBeast announces the closing of a $100 Million deal with Amazon MGM for his new show: "Beast Games" This venture is significant not only for its record-breaking $5 million cash prize, but also for symbolizing the convergence of digital content creators and traditional media platforms. I'll be curious to see how this show fares on a streaming platform- in my view MrBeast's success seems largely attributed to the frictionless way content is consumed on YouTube; a place where viewers don't have to actively seek out content, in contrast to platforms like Prime. This shift could also represent a strategic move by Amazon to attract younger viewers/subscribers to Prime, potentially narrowing the gap with Netflix's subscriber base (consider the gauntlet thrown!). Overall, this collaboration marks a significant moment in entertainment history. It underscores a movement of digital content creators transcending their original platforms and embracing the larger format provided by traditional media outlets. The move from digital to a major streaming service highlights a huge shift in how entertainment is both perceived and consumed- bringing forward questions about the future roles of content creators in a traditional media landscape. #MrBeast #AmazonMGM #AmazonPrime #BeastGames #DigitalMedia #StreamingWars #EntertainmentIndustry

What does the future hold for sports broadcast tech? At Chyron, we see lots of robust data-driven storytelling, AI efficiencies and cloud-based live production. We were delighted to share our thoughts in the latest issue of In Broadcast. https://hubs.la/Q02dVlYV0

Forget the Chiefs and the 49rs, this Super Bowl I'm #teamAmdocs all the way. I am continuously impressed and proud to be at the forefront of cutting-edge technologies like AI, mixed reality, and streaming that are going to change the way we watch sporting events. Whether you're a die-hard sports fan or simply intrigued by the intersection of technology and entertainment, check out the most recent report about the newest trends in sports entertainment and how it affects stream providers > https://lnkd.in/gNMGNBK2 #Amdocs #SportsTech #SuperBowl

Explore how AI is shaping sports broadcasting at the Paris Olympics. Discover the contrasting approaches between American and European broadcasters, the challenges of AI-generated commentary, and the potential future of AI in the 2028 Los Angeles Olympics. #AIinSports #ParisOlympics #SportsBroadcasting #AIethics

Forget the Chiefs and the 49rs, this Super Bowl I'm #teamAmdocs all the way. I am continuously impressed and proud to be at the forefront of cutting-edge technologies like AI, mixed reality, and streaming that are going to change the way we watch sporting events. Whether you're a die-hard sports fan or simply intrigued by the intersection of technology and entertainment, check out the most recent report about the newest trends in sports entertainment and how it affects stream providers > https://lnkd.in/evJNpf9B #Amdocs #SportsTech #SuperBowl