Sidra Anwar’s Post

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influencer marketing specialist | KOL management | social media management

Here are some trends related to influencer marketing ¹: - AI will play a bigger role in influencer marketing, including the use of virtual influencers. - Creators will be followed across multiple platforms. - Influencers will be key to affiliate programs. - Live shopping will be used more. - Diversity and representation will be emphasized in influencer marketing. - Brands will look for ongoing partnerships. - TikTok will see increased spending. - Short videos will be used more. - Performance-based deals will increase. - Influencers will become more specialized. - Collaborations between influencers will increase. - First-party data will be important. - Authenticity will be important. - Brands will appoint a Chief Influence Officer. - Employee-driven content will increase. #influencer #trends #influencermarketing

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