Shopsense AI Activates Retail Media Advertising with Magnite Across Launch Partner Paramount Advertising "Our fans have been trained, for better and worse, to be exposed to [a product or idea] in our content and then go look for it somewhere else,” Paramount SVP of Advertising Leo O'Connor told AdExchanger. “A critical part of what we like about the Shopsense AI product is that it allows us to keep [audiences] inside our ecosystem.” “Brands want the opportunity to speak to consumers while they're shopping in the aisle. Retail media to date has delivered strong performance but comes with frustrating limitations – non-standard formats combined with limited DSP and measurement selection,” said Bryan Quinn, President & Co-Founder of Shopsense AI. “Shopsense flips the script by making it easy for brands to leverage their preferred programmatic advertising playbooks while connecting with consumers alongside their shopping journey. Magnite is the ideal launch partner because their flexible technology and industry leading demand-side partnerships allow us to quickly begin working with advertisers and retail media agencies using their preferred DSPs and measurement providers using IAB-standard display ads and in-store video retail media placements.” “With U.S. retail media budgets poised to double to more than $100 billion in the next three years, we’re thrilled to partner with Shopsense AI,” said Sean B., Chief Revenue Officer at Magnite. “The opportunity to bring buyers to the point of sale using our suite of industry-leading targeting and measurement capabilities makes it easy for buyers who have historically struggled with the lack of standards in most retail media opportunities.” Click the link below to read James Hercher's full story on how Shopsense's new deal with Magnite evolves the programmatic advertising landscape. https://lnkd.in/gJzr_iFH Press Release: https://lnkd.in/gBcGrYkz
Congrats Team ShopSense!!!!
Excited to be working together!