SHOPLINE EMEA’s Post

The future of retail growth is shopper data There is a massive first-party gap in retail. And it’s the size of 10 Grand Canyons. Historically, we had no clue who was buying. And no way to engage. No way to collect insights. Those days are over. Right now, any brand can collect 1st party data in retail. Without spending a crazy amount of money. By putting a Brij Experience on a product packaging (or in-store displays) is equivalent to adding a clickable button to real life. But it’s not just a button; it’s also a channel where you can communicate and engage with buyers. 💬 Similar to Facebook, the QR Code Experience channel can be used to do the following: →Share content →Drive engagement →Sell product →Run promotions →Capture data → Grow LTV You can then aggregate audiences and market to them via:  🚀 Email 🚀 SMS 🚀 Meta And re-engage with hyperpersonalized content and campaigns. 🎯 And the best part is you already know what products they are interested in from their Brij engagement activity! #1stpartydata #omnichannel 

It's the #fresh4 powered by RetailWit  for the week of November 6, 2023 Allume Group Andrea K. Leigh Pacvue Melissa Burdick Sri Rajagopalan Peter V.S. Bond This week's stories: 1) Google Highlights Top Halloween Search Trends With ‘Frightgeist’ 2) Walmart reunites ‘Mean Girls’ to boost Black Friday push 3) TikTok Usage Plateaus Among US Gen Z Teens 4) Unilever to sell Dollar Shave Club 7 years after it’s $1B Acquisition #omnichannel #digitaladvertising #digitalcommerce #ecommercemarketing

☎ Calling all merchants that sell through 3rd party channels................ We all know DATA is king 👑 , and 1000% agree with Kait Stephens here! Brij is going to be a game changer for so many brands and there is no better time than now to start collecting more data 📊. HMU if you want to talk data or get and intro to the Brij team. Cheers 🥃 #seamonsterstudios #brandstrategy #ecommercedevelopment #eccommerce #shopifyplus #shopify #data #partnerships

For decades, brands and retailers controlled the consumer shopping experience by targeting consumers with specific messages through specific channels. Now, the consumer dictates every element of this experience. While the pandemic expedited a massive shift in consumer shopping behavior, it increased the speed of a trend already underway — the hybrid retail shopping experience. Learn how. https://lnkd.in/gyhmbMta

For decades, brands and retailers controlled the consumer shopping experience by targeting consumers with specific messages through specific channels. Now, the consumer dictates every element of this experience. While the pandemic expedited a massive shift in consumer shopping behavior, it increased the speed of a trend already underway — the hybrid retail shopping experience. Learn how. https://gag.gl/cdpFg3

Happy Valentine’s Day to all of the clients, partners and associates who help us inspire shoppers every day! Advertising can be a heartache: false promises, disappointing performance, and bad break-ups. But retail media is changing the scene. Retail data science and technology are helping brands to better understand consumers, inspire sales at the shelf, and measure #omnichannel ad impact. #RetailMedia #KrogerPrecisionMarketing 84.51˚ #happyvalentinesday

For decades, brands and retailers controlled the consumer shopping experience by targeting consumers with specific messages through specific channels. Now, the consumer dictates every element of this experience. While the pandemic expedited a massive shift in consumer shopping behavior, it increased the speed of a trend already underway — the hybrid retail shopping experience. Learn how. https://lnkd.in/eWemw6kE

For decades, brands and retailers controlled the consumer shopping experience by targeting consumers with specific messages through specific channels. Now, the consumer dictates every element of this experience. While the pandemic expedited a massive shift in consumer shopping behavior, it increased the speed of a trend already underway — the hybrid retail shopping experience. Learn how. https://lnkd.in/gxrVptk6

For decades, brands and retailers controlled the consumer shopping experience by targeting consumers with specific messages through specific channels. Now, the consumer dictates every element of this experience. While the pandemic expedited a massive shift in consumer shopping behavior, it increased the speed of a trend already underway — the hybrid retail shopping experience. Learn how. https://lnkd.in/g_z8hHzB