We’re on the brink of summer in the Northern Hemisphere, and at Shopify we have a birds-eye view of what’s trending in commerce – including which items our merchants have been selling the most. Here are a few food trends we’ve noticed as the weather gets warmer:
1. Tropical fruits
This is historically a busy time of year for merchants who sell fresh produce, with a wide variety of fruits and vegetables in-season during the summertime. This month fresh mangoes were the number one trending food item for Shopify merchants, with sales increasing 103% month over month. We’ve also seen an 88% increase month over month in demand for cherimoyas, also known as custard apples. This fruit, native to South America, was once described by Mark Twain as “the most delicious fruit known to man” – not a bad testimonial!
2. Heat-beating desserts
Beating the heat was a trend across all categories this month (top non-food items include pool toys and desk fans), so it’s no surprise to see that in the food category, ice pops are up 20% month over month. Pudding and gelatin are also up 39% month over month, likely due to their notorious status as summertime cookout desserts. And speaking of cookouts…
3. BBQ staples
Beans are up 35% month over month, because what’s a cookout without the sides? We’ve also seen a 16% increase month over month in sales of hot dog’s best friend, ketchup. Looks like shoppers are stocking up for backyard barbecues and graduation parties. If you need more validation that customers are looking to dine outdoors, we’ve also seen increases in purchases for everything from picnic blankets to coolers and beverage dispensers.
Any surprises?
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1moThis is great