This Fourth of July, millions are hitting the road and celebrating big across the country, with travel up 5% from last year and 8% over pre-pandemic levels. Meanwhile, 87% of folks are gearing up to mark the day, splurging around $90 on food and patriotic gear. Get ready for a festive and fun Independence Day ahead!
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Luxury brand strategist | Helping women business owners step into their authenticity through their personal brand.
Amidst the flurry of reactions to Alicia Keys's performance at Super Bowl LVIII, both praise and criticism abound. Yet, as branding aficionados, what insights can we glean from this spectacle? What stands out is Keys's remarkable ability to uphold her personal brand over two decades, maintaining authenticity in her craft. Her brand essence resonates through her melodic tones, her affinity for pianos, and her unapologetic embrace of her natural beauty, epitomized by her choice of sporting box braids on one of the grandest stages, THE Super Bowl. In representing well for the 47% of women tuning into the game, she sends a potent message: authenticity breeds resonance and connection. Alicia Keys demonstrates that success doesn't necessitate sacrificing one's true self. She refuses to cloak her unique voice with autotune or rely on pre-recorded vocals, opting instead to showcase her raw talent. Her willingness to push boundaries, such as playing two pianos simultaneously, exemplifies her commitment to artistic evolution. In essence, her journey underscores a vital lesson: irrespective of fame or stature, the pinnacle of success lies in remaining true to oneself. Keys's unwavering authenticity serves as a beacon of inspiration, reminding us all to embrace our individuality and strive for greatness on our own terms. - - #ownyourauthenticity #Thisisopulence #herluxury
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Global B2B Tech Advertising Strategist | Helping Brands Grow on LinkedIn, Google Ads, and Other Platforms
It's Sunday morning, just before approaching New Year's Eve. An economic reporter shares an interesting insight about mattress manufacturers in the United States: They have come to realize that in order to maintain their mattress sales, they must establish physical storefronts where customers can try out mattresses before making a purchase. While contemplating this revelation, I'm struck by the notion that our current reality is starkly different from the one we've experienced over the past four years, rendering previously effective strategies obsolete. To continue thriving, we must adapt and alter our routines. Turning this idea inward, I recognize that the same principle applies to me. We've all endured challenging years, adapting our lifestyles to the evolving world around us. However, the world keeps evolving, and if we wish to keep progressing, we must evaluate ourselves and make necessary adjustments. "Embracing change as a way of life" holds more significance today than ever before. POV. Wishing you all a fantastic week and a happy New Year. "Let us be heads and not tails" - May we aspire to be leaders rather than followers in our lives, guiding ourselves toward positive directions and avoiding unproductive paths. ❤️
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𝐖𝐡𝐚𝐭'𝐬 𝐭𝐡𝐞 𝐬𝐞𝐜𝐫𝐞𝐭 𝐛𝐞𝐡𝐢𝐧𝐝 𝐒𝐨𝐂𝐚𝐥'𝐬 𝐟𝐚𝐬𝐭𝐞𝐬𝐭-𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐩𝐨𝐩-𝐮𝐩 𝐩𝐡𝐞𝐧𝐨𝐦𝐞𝐧𝐨𝐧? 𝐻𝑖𝑛𝑡: It's not just about shopping—it's about community, creativity, and turning dreams into reality. Check out our latest article featuring 𝐃𝐫𝐞𝐚𝐦𝐞𝐫𝐬 𝐌𝐚𝐫𝐤𝐞𝐭𝐬, the innovative pop-up series taking the retail world by storm. We sat down with founder Deniz Karmona to uncover how she's transforming the shopping experience for both small businesses and customers. From one location to 19 in just two years, this is a story of ingenuity, community, and redefining what a marketplace can be. 𝐶𝑢𝑟𝑖𝑜𝑢𝑠? Read on to discover why Dreamer's Markets is more than just a place to shop. 🛍️ https://lnkd.in/ec2deR6C
Beyond the Booth: Deniz Karmona's Dreamers Markets
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Unwrap the magic of gifting with Benson's Holiday Gift Guide!🌟 From timeless classics to the latest must-haves, we've covered your holiday shopping for everyone on your list. 🎁 Dive into the season's wonder and explore the complete guide through the link in our bio! • • • #yourbenson #BIMS #holidayspec #holidayinspiration #holidaygifting #apartmentmarketing #studenthousing #apartmentliving #holidaygiftguide
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A BRIGHT, SHINY CASE STUDY. Just in time for the holidays, here's a #tellthetruths video that talks about Christmas lights and a brand name that had room to grow! Check it out, then let us know what you think. AND HAPPY HOLIDAYS TO ALL!!!! #brandtrue #naming #captioned
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✨ Friday Reminder ✨ Success is about enjoying the journey, not about getting to a destination. Lets celebrate our wins; big or small. What win are you celebrating this week? Comment below! #branding #communityleaders #creativeentreprenuer #contentstrategy #friday #journey #destination
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Culture 🌍 Calling all swifties to the stage (and non swifties) 👩🏼 🎤 The global superstar just finished her 3 sold-out shows over the weekend for the first time in Stockholm, Sweden. With approximately 150.000 concert attendees in total, here are some key takeaways for Brands from Taylor Swift's Community: 💃 Add Value to Your Community: Providing unique and meaningful experiences based on shared interests can strengthen the bond between a brand and its community. This added value not only enhances customer satisfaction but also differentiates the brand in a competitive market. 🩵 Deepen Relationship with Audience Over Time: Cultivating long-term relationships turns customers into loyal advocates, much like Swift's fans. This loyalty leads to repeat business, higher lifetime value, and word-of-mouth promotion, driving sustainable growth. 🎉 Elements of Surprise: Introducing unexpected elements keep the audience engaged, such as surprising customers with special offers, exclusive content creates memorable experiences that encourage continued support. #Insights
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Holiday marketing generates a ton of first-time buyers... ... but most of them never buy again. Want to make the most of your acquisition investments this holiday season? Check out our guide to how you can turn these one-and-done customers into lifers. #retail #marketing #ecommerce
🎶🔔Dashing through the snow, right toward Black Fri-dayyyyy… 🎶🔔 The holidays are nearly here (along with plenty of new customers). Your brand is hard at work with your seasonal strategy. But what’s your plan for turning the holiday surge into long-term loyalty? We’ve outlined eight of the highest impact strategies designed to help retailers identify, convert and, most importantly, retain customers – both on the key shopping days and beyond. Our guide was created working with Bluecore’s in-house retail strategy team, so it’s chock full of ideas and tests your team can enact before BFCM hits. Check out the full guide – link in the comments – and let us know what you’re most excited about running this BFCM! 📈
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#Day3: Be the First One People Think Of 🌟 🚀 "It’s best to be the first one people remember." Today’s big idea is about making sure people think of you first. This is super important. 🌟What to Do: You want people to remember your brand. Like how some people call any soft drink a "Coke." Your Turn: How can you make your brand the first thing people think of in your area? 🌈 Being remembered is key. Aim to be the name everyone knows. #22ImmutableLawsofMarketing #Day3 #BeRemembered #SimpleWins
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Why not plan your holiday promos extra-early to avoid the holiday rush? 🎄Plan your holiday giveaways or gifts ahead of time to minimize stress and ensure a seamless and enjoyable experience for both your business and recipients. ✨ 🎁 Contact us today and enjoy a stress-free festive season! #CE #promotionalproductswork #getintouch #HolidayPlanning #BeatTheRush #Business Success #BrandedMerch #PromotionalProducts
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