Shipt’s Post

Looking forward to sharing the stage with Harman Sodhi next week at Path to Purchase Institute's Retail Media Summit! Looking forward to digging in on the importance of measurement, and how to find insight into the holistic impact of your retail media activities. #retailmedia #shipt #shiptmeda #criteo #data

Is there a way to apply existing standards of national media to retail media? Kelly Kachnowski, VP of Growth and Engagement for Data and Analytics Technology, offers her POV on how IAB’s new measurement guidelines will help both brands and retailers. #measurement #standardization #retailmedia

Is there a way to apply existing standards of national media to retail media? Kelly Kachnowski, VP of Growth and Engagement for Data and Analytics Technology, offers her POV on how IAB’s new measurement guidelines will help both brands and retailers. #measurement #standardization #retailmedia

Fragmentation. Lack of standardization. Different maturity levels across retailers. All makes it harder to connect data in a meaningful way. Read how advertisers need to connect data to drive better results in part 3 of our Retail Media Standardization series 👇 https://okt.to/4EtYqv #RetailMedia #Commerce #RetalMediaStandardization

Is there a way to apply existing standards of national media to retail media? Kelly Kachnowski, VP of Growth and Engagement for Data and Analytics Technology, offers her POV on how IAB’s new measurement guidelines will help both brands and retailers: https://lnkd.in/eeA5q2_5 #measurement #standardization #retailmedia

#30DaysofRetailMedia | Day 9: Tech Providers’ Retail Media Needs Tech providers are the digital backbone of retail media.   A wide range of technology providers are contributing their expertise to make retail media networks successful, including: ⭐ Software platforms ⭐ Data insights ⭐ Hardware These innovators are developing a robust tech infrastructure to connect stakeholders and meet their desired outcomes like: ✅ Scalability ✅ Productivity ✅ Profitability Here's a look at tech providers’ retail media objective, needs and benefits. What would you add? Tomorrow, we’ll look at the stakeholder group at the heart of retail media: consumers. #retail #ecommerce #media #tech

InMarket's Michael Della Penna is joining Jenny Rooney on stage at this week's ADWEEK Commerceweek. You don't want to miss this discussion on how marketers must respond to evolving consumer behaviors using retail media. Thursday, February 29th at 10:05am #Commerceweek #adtech #marketing #advertising

Excited to share that Ben Foulkes will be part of an upcoming panel discussion at RetailX, where they'll be diving deep into the dynamic landscape of Retail Media! We will unpack RetailX’s latest sector report, exploring the "phase change" in retail and direct-to-consumer (D2C) strategies. Retail Media, encompassing on-site ad inventory, ad buying networks, and data capabilities, has emerged as a high-margin, must-play area in the last year. However, the components, capabilities, and approaches have been present in the industry for some time. Drawing parallels to the phase change of water to steam, we'll delve into how long-standing areas such as performance marketing, traffic optimisation, data visibility, and accessible technology intersect with a changed regulatory landscape, new networks, and integrations. It's going to be an insightful discussion. If you want to get your hands on the full report: Get in touch at [email protected] Stay tuned for more updates and key takeaways! #RetailX #RetailMedia #IndustryInsights

The formula to retail success? Right customers right products right time and price 🤝 To tie all of these things together and spot revenue-boosting opportunities, we recommend tapping into the power of Retail Media Networks. It’s a hot topic right now as it can be used to transform your data into a reliable strategic asset. To learn more, dive into our latest article: https://lnkd.in/eBtBXdyx #RetailMediaNetworks #RetailSuccess #ConsumerData #TargetedAdvertising