Shinola’s Post

View organization page for Shinola, graphic

35,193 followers

thank you, Scott Christian Hooser and all who attended / participated to make this a memorable moment in the Shinola story.

View profile for Christian Hooser, MPS, graphic

Experimental Marketer & Brand Strategist

Last night, I attended the Shinola launch party for the Mooncraft Monster: Apollo 11 Limited Edition Watch. An evening filled with music, conversations, and exquisite timepieces. Hearing Greg Verras, the Director of Watch Design, share the inspiration behind this watch and its ties to the Apollo mission & Detroit was truly enlightening. Brands with a compelling narrative always captivate me, and this watch certainly has a remarkable story to tell. The Mooncraft Monster stands as Detroit's tribute to the historic lunar mission and the dedicated workforce behind it. Limited to just 500 pieces, this timepiece, with its titanium case, blue aluminum bezel, and custom manual-wind chronograph movement, exemplifies American design and craftsmanship at its finest. A collector's dream and a symbol of impactful history. #MooncraftMonster #ShinolaLaunch #AmericanCraftsmanship

  • No alternative text description for this image
  • No alternative text description for this image
  • No alternative text description for this image
  • No alternative text description for this image
  • No alternative text description for this image
    5
Warren L. Ezra

President@ HCMi, LLC | Talent Optimization and Business Strategies

3mo

Owning a 1970 Omega Moon Watch I have a great reverence for the original and am very critical of anything that tries to emulate it. However, I find the Shinola Mooncraft Monster a wonderful tribute and one of the first that really captures the feel of the icon. Shinola has created something that captures the feel and historic significance of the events of those times in exploration and fine watchmaking. Well done Shinola ... a beautiful piece you can be very proud of.

Like
Reply
See more comments

To view or add a comment, sign in

Explore topics