SheSpeaks Inc.’s Post

When the IRS is posting like a Gen Z brand, you know that social has fundamentally changed how companies and agencies talk to consumers. On the latest episode of the SheSpeaks Inc. Influence Effect podcast 🎙️ I am joined by creator and entrepreneur Jayde I. Powell. Jayde and I cover lots of ground on the creator economy and what's next including: ▶ LinkedIN as the next creator platform ▶ The Evolution of Content Creation and AI's Role ▶ How Creators are Balancing Multiple Businesses A clip of this timely conversation is here and link to the full episode is in comments ⬇

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I definitely think content is becoming more authentic and I feel like it's because people are becoming more comfortable being on social. Putting yourself out there online in that way has become so normal that it almost requires A level of being yourself, being authentic because it's so easy to debunk. Whether you're being inauthentic or not, people can sense it. And I think because of that, we're just getting to a place where we see content and it's, it feels a lot more organic. It feels a lot more natural. Like when in the brands I even think about is the IRS and when I see their Instagram account, it's so funny to me. You guys post like a Gen. Z brand, yet you are the IRS, you're a government. See, it works and it's great and it keeps people entertained and engaged. Whether you're a brand or a creator, to figure out what that authentic brand is going to look like is a really great way to build that connection.

Aliza Freud

Here is a link to our full conversation: https://podcasts.apple.com/us/podcast/shespeaks-how-she-does-it/id1531547221?i=1000660424903

Jayde I. Powell

your new favorite linkedin creator social strategist entrepreneur speaker ✨

it was soooooooooo great to chat with you! thanks, aliza. 🤗

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SheSpeaks Inc.

Loved this episode and Jayde's terrific insights on the creator space 👏

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