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Get ready for the future of PR and media in 2024! From boosting your ROI to increasing ad spend, we're breaking down the key trends in PR and media you need to know. Learn how influencer marketing and advanced data analytics are shaping the industry. Dive into our insights and stay informed with Media Corridors! #PRTrends #MediaIndustry #DigitalTransformation #InfluencerMarketing #DataAnalytics #MediaCorridors

🛍️📊 The Future of Holiday Shopping: Gen Z is leading a shift towards social media platforms for their festive purchases. Brands and retailers, take note of this evolving consumer behavior driven by peer and influencer recommendations. 🎁🔍 👉 Read More: https://lnkd.in/eBKFx4sp #RetailTrends #DigitalShopping #ConsumerInsight

Snowy #Sunday #marketing story inspo: 🥤 My cup runneth over with the joy of spotting the marketing genius that has been the Stanley Tumbler. Three key things that jumped at me: 1. The old and the new made magic. Reimagining a 1913 product in the modern context - identifying the need, influencer marketing to Gen Z and the ultimate TikTok trend. 2. The brand turned 100 in 2017 and the two women from Buy Guide added fuel to fire. Staying true to its origin essence, extending the demographic and marketing it to new audiences made all the difference! 3. Triangulating data, engagement and some solid right-brained bread crumb tactics created the beloved #StanleyTumbler The numbers don't lie - 1 billion views for the # and NBC News reports sales jumped from $73 million in 2019 to $750 million in 2023! Terence Reilly tipping my 🎩 to your 💡 also can we make the Stanley cup an emoji? Here's to #insights that create #impact CNBC Make It summed it up: https://lnkd.in/edb64s5f

From 'I will stop smoking' to fire! SnoopDogg has fooled everyone, making them think he will stop smoking, but the reality was that he teamed up with Solo Stove, demonstrating that a simple joke mixed with the right influencer/celebrity can bring extensive brand awareness and sales to your brand. #influencermarketing #influencercampaigns

"𝗠𝗲-𝗧𝗮𝗶𝗹𝗶𝗻𝗴" 𝗜𝘀 𝘁𝗵𝗲 𝗡𝗲𝘄 𝗗𝘁𝗖 — If “the medium is the message,” Me-tailers are the medium and influencers are the media. Next-gen shoppers are embracing this entirely new and potentially thrilling relationship between consumer and consumption — causing legacy retail department stores to reconsider their next steps. As the tech tide flows in, the next wave of capitalism is hitting the shoreline. Let's dig in. ➡️ https://lnkd.in/genVnsUi #RetailMarketing #RetailInsights #ConsumerInsights Kate Newlin

🛒𝗚𝗼𝗻𝗱𝗼𝗹𝗮 𝗗𝗮𝘆 𝟮𝟬𝟮𝟰, an inspiring moment for MMD to immerse ourselves in 𝘁𝗵𝗲 𝗵𝗲𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗿𝗲𝘁𝗮𝗶𝗹 𝘀𝗲𝗰𝘁𝗼𝗿 🌠. We were especially triggered by the session of Ian Scott, being rated as one of the Top 100 Retail Influencers by RETHINK Retail.   The shopping trips can be different for the same customer."𝗜𝘁 𝗶𝘀 𝗸𝗲𝘆 𝘁𝗼 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝘀𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀". Translated to our business, understanding these different missions (by deepdiving customer data), allow us to 𝗯𝗲𝘁𝘁𝗲𝗿 𝘀𝗲𝗿𝘃𝗲 𝘁𝗵𝗲 𝗴𝗼𝗮𝗹𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝘄𝗶𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝘀𝗽𝗲𝗮𝗸 𝗼𝘂𝘁 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗲𝗱𝗶𝗮 🎯. #retailinsights #retailmedia #gondoladay

Discover why new products are key for retail success in the latest Circana article! From impulse buys to influencer recommendations, it's all about that dopamine rush. Learn more here: https://lnkd.in/etrNqKB8