SheSpeaks Inc. reposted this
If you give people too many choices, they choose nothing. This is one of the first things that I learned early in my career. It is even truer in today's world with so much coming at consumers. I loved this conversation with ALIZA LICHT about all things influencer marketing 🙏 Aliza is one of the OG influencers creating the wildly success @DKNYPRGirl on X (back when it was Twitter) and has published best-selling books on branding and marketing. A clip of our conversation is here and link to the full episode is in comments 👇 SheSpeaks Inc.
The paradox of choice. Just think of the restaurants that you return to most often and why. No better example. And as Aliza points out, ever truer than today, when people are bombarded with choices from everywhere - all at once!
Great conversation on all things influencer 👏 👏 👏
Too many choices = no choice. This is 100% true. I have also heard and experienced this many times.
Such a great insight, Aliza! Simplifying choices can truly make a difference. Loved hearing your conversation on influencer marketing. Thanks for sharing this!
I loved having you on and our very in-depth discussion, Aliza!! I think we both could have talked about this for hours!!
Love this 👏
Here is a link to the full episode: https://podcasts.apple.com/us/podcast/leave-your-mark-freshly-brewed-career-advice-with/id1481231734?i=1000686389308