She Runs It’s Post

This is what culture should look like! I've worked for and led many sales teams, some of which were built on toxic culture. In sales, it’s challenging to balance individual targets and aspirations with teamwork and collective growth. At The Reward Collection, we've nailed this balance. Our culture is all about supporting one another and genuinely wanting every team member to succeed. As you can see from Nikhil’s screenshot, we get super hyped about great brands coming on board. I’m incredibly proud of our team, not just for their performance, but for their support for each other and their constant sharing of ideas to improve. As CEO, I believe it’s crucial to see employees not as working FOR me, but WITH me, building our vision together!

part of the perfect product placement (or... co-lab) is finding a product that 1. is natural, and makes sense in the space, and also helpful if 2. you actually like the product. check out Kevin. he's casually drinking the coffee. it's coffee. he's relaxed drinking it. he casually mentions he likes it. that's it. you don't have to sell WHY he likes it- or why it's there. #branding #collaborations #funny #ads #marketingandadvertising

The concept of brand love mirrors human relationships in their intricate, dynamic, and emotionally charged nature. As with human connections, consumers engage with brands on a journey that spans varying intensities of interest, communication, and advocacy. To navigate this complex web of relationships, brands must focus on both direct competitors and understand the broader landscape of consumer choices. Jakob Wahl, CEO of IAAPA, explores five thought-provoking principles that can aid brands in fostering love and loyalty among consumers. https://bit.ly/3WRtwvX

Amazing opportunity for young creatives who’d like to enter into the advertising industry. Read more abt it in the link below

I love when the driest briefs inspire the most creative work. I love thinking of the McCann team on the receiving end of an ask for a railway safety PSA in Melbourne and what those initial conversations were like. It was an era of viral videos. Gangnam Style, Call Me Maybe, Feist and that Gotye song -- a culture primed to gather attention around just one thing, even for just one news cycle, if it was weird enough, sing-songy enough, absurd enough. The campaign video was posted to YouTube in November 2012 and within two weeks, it had generated at least 50MM of global media value in addition for a fraction of the cost of one TVC. Some critics said it trivializing serious injuries, others said it simply played into the hands of the social media craptrap. In short, it got talked about. A lot. The work won five Grand Prix awards, 18 Gold Lions, three Silver Lions, and two Bronze Lions. It picked up a ton of silverware and went on to inspire plushies, a media company -- in 2021, PlaySide Studios acquired the Dumb Ways to Die franchise for 2.25MM from Metro. I’m adding this to the conversation because great creativity is timeless and borderless and it often comes from the most boring briefs. It transcends one awards season. It is #BetterThanCannes Join me Noelle Weaver Julia Makhalova-Chi in celebrating the brave, boundary-breaking work that has changed how we think about the world and has endured over time. What earworms or so-called viral videos stay lodged in your brain? Matthew Cannington Amanda Kleinberg Carl Sorvino and friends who were toiling away on Heinz and Axe with me at that time, I bet you've got #BetterThanCannes https://lnkd.in/eWyDsje6

The Estée Lauder family’s journey in building a beauty empire is both inspiring and cautionary. The Wall Street Journal peels back the curtain on some of the classic mistakes and divides that can dismantle a thriving family business. #FamilyBusiness #SuccessionPlanning

I had a great time talking with Brian Cordes about the value of creativity and the work of P&G Studios in creating authentic stories that help Procter & Gamble brands connect with consumers in surprising and interesting ways.  He asked me how brands stay relevant, fresh and in touch with the consumer and their changing needs. My answer: we meet their needs both in the job to be done by the product, and in ways that are meaningful and insightful, so the brand shows up in spaces and places that matters to their audience. "A Radical Act: Renee Montgomery" is one example. We are excited this new film, created in partnership with UNINTERRUPTED and Mielle, will air in the Fall on Roku. Mielle is the leading black-founded and woman-led beauty brand, and they are an Official Textured Hair Care Partner of the WNBA.  The film is an inspirational feature documentary about Renee Montgomery, the first former WNBA player to be both a co-owner and executive of a WNBA team.    As we look into the future of advertising, we have a simple mantra — Be more useful and Be more interesting. It always starts with our consumers, thinking about how we solve their problems. And we find if we can deliver these two simple objectives, people will have a better advertising experience.   Thank you Brand Innovators for bringing us together to create meaningful conversations that help shape the future of brand building.    #CannesLions2024 #creativity #authenticity #storytelling