Shayali Choudhury’s Post

Words that word well

For the first time in the competition’s history, a French jury served at this year’s Immortal Awards. Meeting on Monday October 9th, leading names from across the market joined forces online to pore through a 20 project shortlist and decide which, if any, would be crowned the Immortal’s inaugural French Finalists. The finalists are: CANAL Group - Papa (submitted by BETC Paris) Honda Moto - The Beautiful Fail (submitted by DDB Paris) Lacoste - Unexpected Encounters (submitted by BETC Paris) Renault Group - Plug-Inn (submitted by Publicis Conseil) Renault - Time Fighters (submitted by Publicis Conseil) Solar Impulse Foundation - Prêt à Voter (submitted by Publicis Conseil) TAG Heuer - The Chase for Carrera (submitted by DDB Paris) Volkswagen Group France - Inside Jobs (submitted by DDB Paris) View the full works, paywall-free and with fully clickable credits, here: https://lnkd.in/e6Qh_SeD #mmortalAwards #ImmortalAwards2023

Credit where credit is due...

Captiv8 is thrilled to announce that we've been nominated for EIGHT Cannes Lions awards! 🏆 That's right! And we want YOU to join us on an unforgettable experience at the heart of the Croisette. Here's what we have in store for you: ⭐ Refresh & Recharge Suite: Located at the renowned Carlton Hotel, our suite offers cocktails and bites all day long, providing the perfect space to relax and network. ⭐ Daily ‘Ask Me Anything’ Conversations: Engage with top creators like Adam Waheed, Ally Love, and Jalen Noble. Get firsthand insights and inspiration from these industry leaders. ⭐ Custom VIP Experiences: Connect with iconic thought leaders driving the creator economy forward through exclusive, tailored experiences. Network, learn, and grow with the best in the business. ⭐ Dive into Hot Topics: Explore key discussions on Social Commerce, Connecting to Cultural Moments, the future of Measurement, Brand Safety, and more. ⭐ Get Ready With Me: Indulge in complimentary 30-minute makeup and hair styling sessions that'll have you feeling your absolute best for Cannes. Let us pamper you and ensure you're radiating confidence and glamour for the festivities! Don't miss this exclusive opportunity to elevate your Cannes Lions experience with Captiv8. Spaces are filling up fast, so RSVP today by emailing us at [email protected]. We can't wait to see you there! Click here for more details: https://hubs.la/Q02zn6_z0 #Captiv8Cannes #CannesLions2024 #Creators #Culture #Relevance #MarketingInnovation #InfluencerMarketing #SocialStrategy

🇫🇷🏃♀️🏅 Allez! Allez! The world's most talented athletes are flocking to Paris. Fans and even casual viewers will be watching closely. 👀 As a result, brands will be doing their best to chime into the noise surrounding the biggest event of the past four years. 📣🌍 But like the untold amounts of effort it takes to win Gold at the Olympics, brands will also not find it easy to break through the clutter of sports-related marketing during the games. 🚀💥 So how can brands break through the noise to connect with a global audience? 🤔🌟 Conor Nichols asks Islam ElDessouky, The Coca-Cola Company; Lynsey Atkin, 4creative; Karen Martin, BBH London; Fiona Gordon, Ogilvy UK; Matthew Moreland, T&Pm; Micky Tudor, T&Pm; Laurent Simon, BMB Agency; Dan Watts, Pablo London; Alicia Job, New Commercial Arts.; Nikki Lindman, Frances Leach, VCCP. Also see adland's favourite Olympic ads from over the years.... Read Here: https://lnkd.in/ei5KtWDG #Paris2024 #Olympics #MarketingMagic #BrandStrategy #GlobalAudience #GoForGold #BreakThroughTheNoise #SportsMarketing

While adland has been divided over whether a particular Christmas ad is a turkey or the greatest of all time, it has been unusually united in extolling praise on the launch of the 'Forever Forward' platform from JD Sports Fashion. It has been a long while since I shopped in JD as a consumer (I am well outside its target demographic), but I can appreciate this ad for hitting every single mark. Here's what I love about this work from Uncommon Creative Studio. 👜 there are few retailers which could make their carrier bag (a much underappreciated marketing tool) the hero. IKEA, Selfridges, and Macy's could do it - and we can add JD to that elite list. The JD carrier bag has adorned the backs of generations of British youth. I proffer it is a egalitarian symbol which unites teenagers regardless of race, class, or gender. Also, who hasn't used a carrier bag to protect themselves from the rain?! 🎵 I am a sucker for nostalgia. 'Sweet Harmony' is a timeless track which transcends age groups - it feels as fresh now as it did on its 1991 release. This means the ad has a brilliant duality for JD customers past and present. 🖐 The ad captures the spirit and diverse experiences of young people in a authentic way. It is joyful, hopeful, and realistic. The response to losing a computer game, club culture, hanging out in school uniform, family dinners. Not rose-tinted or condescending, just perfect. 🎄 as Christmas ads go, it is as subtle as you could wish for - and it is all the better for it. The lights in the background and unlit outdoor decorations set it in a festive period without alienating customers who do not mark the season. What are your thoughts on this ad? https://lnkd.in/e3Hy5crw

These brands are going for the GOLD at the Paris Olympics! 🏅 With big events come big marketing campaigns! Giant brands like Sephora, PetSmart, and AirBnB are all participating in the "marketing" Olympics! 🌟 Each campaign has its own unique way of tying its brand into the summer games! Whether that be makeup makeovers, USA pet swag, or awesome travel credits! Swipe through to see how these top brands are scoring big with their Olympic campaigns! Which ones caught your eye? ⤵️ #paris2024 #olympics #marketingstrategy #marketingcampaigns

Chapter 2 of Backlash's Future of Sport report has landed 🏂 Created by TBWA's cultural intelligence unit Backslash and creative agency Dark Horses, The Future of Sport unpacks the major forces that are upending tradition in sport. In our second chapter, we explore how and why expressions of fandom are evolving, offering guiding principles for brands looking to make an impact. Download the report - https://lnkd.in/gAhMkvtk #FutureOfSport #TheDisruptionCompany #Sports #Paris2024

It is paramount that our clients understand that we view them as #partners, not clients. Synergy Group values the long-term #relationships we develop by providing real value with tangible #results regardless of size of budget or brand we are #collaborating with. #solutionarchitect #sportsmarketing #sportstechnology #winwinwin

The diversity #brands are bringing to their #marketing plans as #paris24olympics partners is eye opening. For Visa, the mix includes Louvre music concerts broadcast in Roblox athletes as #creators. For Cadbury, it's #AI-powered posters of sporting and unsung heroes. Over at NRMA Insurance, a first-time Olympics play sees it harnessing 70-plus Nine broadcast channels integrated into a simultaneous reach-personalisation play. For Old El Paso Says “Cheese!” it's all about making Good noise with ambassadors and mealkits. But even with the dynamic toolbox of tactics in play this year, marketers are all singing from the same hymn sheet when it comes to seeking opportunities that inspire community, authentic human connection, positive values and virtuous brand storytelling over pure sales targets. We take a dive into the marketing plans of four very different, well-known brands in Australia lining up alongside the sporting tournament to find out why they’re backing the games and what ROI they’re looking to achieve: https://lnkd.in/eiZRDeXY #creatoreconomy #marketingstrategy #marketing #sportsmarketing