Brand & Content Consultant • Editor • Journalist Former Editor-in-Chief, Robb Report Singapore
Last month, I travelled to Japan with The MICHELIN Guide where Gwendal Poullennec announced Japan will be the first Asian country to receive Michelin Keys, which recognises the world's most exceptional hotels. Here are the "key" 😁 takeaways, which I covered for CNA: https://lnkd.in/d62_xuE3 🗝 Michelin Keys will be assessed using 5 criteria: Each hotel must contribute to the local experience; offer excellent interior design and architecture; display an authentic, individual character; provide consistent quality service and offer value for money in terms of price and experience. (Special attention is given to properties that offer high-quality food experiences.) 🗝 It aims to unearth hidden gems – think hotels that are off the beaten path, not part of any hotel groups or don’t conform to typical international hotel standards, like traditional Japanese ryokans. 🗝 Japan will be the first Asian country to receive Michelin Keys in part because its debut there helped the Guide become “a truly global reference for dining”. 🗝 It will offer a user-focused experience: you can browse Michelin-selected hotels for free, book at the best available rate and access a 24/7 concierge service, staffed by actual humans 🙋♀️ 🙋♂️ 🗝 Michelin keys are awarded by Michelin's famed anonymous inspectors 🕵♂️ who are full-time employees. The decision to award a key is always a team decision, with different inspectors being sent to evaluate the same property to eliminate individual biases. 🗝 The sea and sky is the limit – yachts (or hypothetically even airborne vessels) could potentially receive Michelin Keys, as long as they meet the criteria. The first Michelin Keys will be awarded in early 2024 – watch this space. Sheena Flannery Théo BRETON Alongkorn Srichuen
