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Why were famous landmarks like the “Bremer Stadtmusikanten” recently wrapped in paper? Why should you take your time and spend a few seconds longer when buying #chocolate in the supermarket? And what does the chocolate of today need? 🍫 nucao has the answer to all those questions: The Leipzig-based #startup just launched four new chocolate bars in the flavors Roasted Hazelnut Butter, Almond Butter & Sea Salt, Salted Caramel and Crisp & Crunch. We are excited that those new products not only taste absolutely delicious, but also that nucao developed them together with REWE Group and Naturland Zeichen GmbH using only vegan ingredients and fairtrade cacao from agroforestry (an ecologically sustainable cultivation method which not only protects the soil and rainforest, but also diversifies the farmers' sources of income and stabilizes the cocoa harvest against the effects of climate change). All four bars are Naturland-certified and now can be found in Rewe and dm stores. So, next time you want to treat yourself, consider buying a chocolate that is tasty, fair, and vegan. 🤩 nucao's commitment to #sustainability does not stop at their chocolate, though. The packaging consists of paper reducing its ecological footprint about 8 times compared to standard plastic and aluminum foil packaging. To raise awareness of this innovation in the supermarket shelves nucao and Scholz & Friends decided to wrap well-known German landmarks and everyday items in paper in the course of a large-scale guerilla marketing gig on Instagram and TikTok. We are very happy for our portfolio partner given their latest #milestones and are proud to have been part of their successful journey since last year, when we started to support them with campaigns on our channels after a first media deal. Maybe we'll treat ourselves to a little chocolate tasting to celebrate. 🤔😍

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