Selected Works’ Post

Trying to break things, 1. A BTS to something we are playing with. In all our creative projects, we weave a narrative, creating a connection with the audience and our concepts, here we are fusing the attacking power of a lion with the adidas Predator 30 Elite FT FG and the top players that wear them. #adidas #predator #football #concepts #bts #aiart

Diversity is a powerful word. 

Is Nike more Magneto or Spiderman? And should a brand be worried if they exhibit the same personality traits as a villain? It's your last chance to sign up for our latest webinar, where we will be deep diving into why having a strong personality can make a brand stand out in a crowded marketplace. https://lnkd.in/ec4C3yze #brandpersonality #marketingintelligence #webinar

Nike’s done it again. 💡Terrific insight 👉 madness is what separates those at the top from everyone else 🤯Unreal execution 👉 loading that insight with emotion. Yet, making it personal and aspirational at the same time with found footage and shot footage with likes of Vini Jr, Mbappe, Haaland (in their Nike national team kits of Brazil, France and Norway too btw) Then, pulling the rug out at the end with a legend cameo. Finally, picking the perfect song to deepen the insight. 👀 Perect timing 👉 the week of Euro 2024 and Copa America kick off. #creativestrategy #sportsmarketing #brandadvertising

I had typed and deleted a couple posts about how Tiger Woods and Nike going separate ways could fit into a Sports Business Class. The below from High Performance Podcast (Jake Humphrey & Damian Hughes) is a great summation and offers some good questions for a class to ponder at the end. Love the question of what other Brand deals have come close to this one? Add to it which have crashed and burned? How is success of these deals measured? Are deals like this even possible anymore or have brands and athletes become too dynamic for 27 years of stability? Definitely a class or two worth of business concepts, discussion, and scenario testing to work through. #sportsbusiness #sportsmanagement #sportsbusinesseducation Temple University's School of Sport, Tourism and Hospitality Management University of Oregon Lundquist College of Business Portland State University - School of Business Jesuit High School Portland Beaverton School District

"Excited to share my latest unofficial TVC featuring the game-changing Nike Football Shoes! 🌟⚽ Dive into the world of innovation and performance. Check out the full video, edited with precision on Premiere Pro. #NikeFootball #InnovationInMotion #PremiereProMagic"

The Power of a Slogan It has been a while since I’ve seen a Nike campaign that truly evokes emotion. Such campaigns reveal a fundamental truth about winners: they are outliers. What we often overlook is that everyone has the potential to be a winner, but few develop the character to become one. Character isn’t developed on the days when everything feels right; it’s forged when nothing does, and we decide to rise anyway—to get up, figure it out, and find a way to win. We have this idea that winning should look pretty, but the truth is that the goal isn’t to feel good; it’s to get the job done. It’s not the Instagram morning routines or the beautiful swing. Pretty doesn’t win, and being nice doesn’t get any awards. Winning doesn’t discriminate, but it doesn’t come to those who aren’t willing to rise on difficult days and put in the work when they feel they can’t. This type of advertising underscores the power of conveying that greatness is reserved for those who are willing to fail and persevere. Perhaps brands should focus on promoting the idea that being exceptional isn’t glamorous. It’s a tough, relentless pursuit, and that’s precisely why only a few achieve it. After all, nice doesn’t win awards; determination and grit do—but always remember that glory is for everyone willing to chase it. So, why does this slogan bring power to a company? Because every time someone goes to Nike, buys a pair of shoes and wears a shirt, they are reminded of this message. It instills a sense of purpose and inspiration, reinforcing the belief that they, too, can rise to the challenge and achieve greatness. This connection between the product and the empowering message builds brand loyalty and motivates individuals to push their limits, embodying the spirit of Nike. So am I a bad person? I hope so.

Nike’s search for its lost mojo continues. The Olympic Games is always a huge brand and business moment for The Swoosh - only the FIFA World Cup rivals the Olympics for global reach - but the stakes are unusually high this time around for Beaverton. Nike is guaranteed insider status, and the profile that comes with it, during the Paris Games; count how many times you see the Swoosh on an athlete. But it will take much more than that to re-activate the brand, hence this new global campaign, which broke on Friday. My $0.02? Not bad, but not a classic. However it did instantly remind me of a genuine Nike classic, ‘You Don’t Win Silver, You Lose Gold’, the brand’s controversial ad for the Atlanta 1996 Games - worth looking up, if you don’t know it. The DNA of that ad is clearly here too. But the mojo? Still elusive, judging by initial consumer reaction. What do you think? Hit, or miss, or somewhere in between? #Paris2024 #OlympicGames #SportsMarketing #Sponsorship

Agility at its best