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For those who missed the D&AD Festival last week, here's a quick summary of the best bits. One powerful takeaway for me: the true magic of creativity lies in embracing diversity... Sinéad Burke, founder of Tilting The Lens, posed a simple yet profound question: "Is this accessible?" Her words resonated deeply with me, especially since I have a parent who acquired a disability later in life. Sinead reminded us that designing with disabled people, not just for them, is key to building a more inclusive world. Tara Mckenty from BMF Australia, in her eye-opening talk 'Big Data Energy', highlighted how true creativity thrives on diversity. She revealed that the data we often rely on is biased towards dominant cultures, and used hard evidence to show that diverse teams produce better results. FACT. Laurel Stark Akman underscored the importance of involving the very people we aim to reach in the creative process. Authentic voices and diverse perspectives bring richness and depth to work. She shared a wild but wonderful campaign from the niche mobile game The Battle Cats and their 'Out Cat' Black Friday campaign: https://lnkd.in/emVkTeAN - a perfect example of this in action. I think everyone would agree that diversity fuels creativity and innovation. I'd love to see brands and agencies continue to collaborate with the communities they serve to ensure everyone's voice is heard and valued.

Very cool to see our #virtualinfluencer Maie featured on Google Arts and Culture. Big shout out to Australian Network for Art and Technology for the opportunity 🙏 . Creating Maie (https://lnkd.in/gZMipbuV) and working on avatar campaigns for PUMA Group and adidas highlighted the creative potential of #virtualavatars, but also the complications involved in making simple #social content. Spoiler: it's very expensive and time-consuming. At Alias, we remove the complexities of motion-capture and 3D production, unlocking the exciting potential for creative animated social content with virtual avatars that can be created as fast as a TikTok or Instagram story. We're collaborating with 3D artists, IP owners, businesses and content creators to architect a blueprint for the emerging #virtualcreatoreconomy. HMU to learn more. https://lnkd.in/gBwGBnJd

Our new video for Zenity is here!🥳💜 We've taken on the challenge of showcasing Zenity's main values and providing them with new and unique visual assets in their journey to securely unlock business productivity. #explainervideo #brandvideo #productvideo #videoagency #3danimation #liveaction #cinema4d #videomarketing #techmarketing

Visualization in Sports Imagine standing on the podium, bathed in victory's golden light. The roar of the crowd fades into a distant hum as you replay the moment you crossed the finish line, not just with your body, but with your mind. This is the power of visualization in sports – unlocking your inner champion and sculpting your athletic destiny through the vivid tapestry of your imagination. #HowtoVisualizeanEffectiveMarathonRace #visualization

🌟 Live Now for Sale: Exclusive Digital Collectibles from Jason Lutz Motion Comic! 🌟 🚀 Dive into the world of Jason Lutz, a thrilling digital motion comic adventure that promises immersive experiences like never before. And guess what? Our CEO, Giorgi Jashiashvili, stars in a special guest role, adding an extra layer of excitement! 🔑 What Makes Jason Lutz Unique? Digital Ownership & Individualism: Embrace the future of digital collectibles, promoting a sense of ownership and uniqueness. Community Participation: Get involved! The project supports active participation, including guest roles that let you be part of the story. Lifestyle Brand Integration: Experience innovative product placements, offering a dynamic way for lifestyle brands to engage with an enthusiastic audience. Interactive Space: A melting pot for interaction between cutting-edge brands and our vibrant community. Engagement & Self-Expression: Unleash your creativity with opportunities for diverse digital self-expression and strong community engagement. 🌐 Added Perks for Collectors: Exclusive Access to Episode 3: As a collector, you'll gain exclusive access to Episode 3 of Jason Lutz, unveiling new layers of our digital universe. Win Unique Bracelets: Stand a chance to win one of three unique bracelets, blending style with the essence of our digital adventure. 🔗 Ready to embark on this extraordinary journey? Find the link for these exclusive collectibles in the comments section. Be part of the Jason Lutz experience and take home a piece of digital innovation! #JasonLutz #DigitalCollectibles #ExclusiveAccess #InnovativeArt #CommunityParticipation #SpecialOffer #Episode3Access #WinUniqueBracelets

Friday is cake day 🥧 🚀 Unveiling a Slice of the Future with Scenona Cards 🍰 Ever imagined a tool that could seamlessly blend playfulness, creativity, and deep future insights into your workshops? In my latest video I take you through a delightful journey akin to slicing through a rich, multifaceted cake. Each slice represents a core application of these transformative cards: Playing, Creating, and Challenging. 🎨🔍 🍰 Slice 1 - Playing: Engage and connect in the most playful manner, sparking joy and imagination. 🍰 Slice 2 - Creating: Dive into the creation process, using the cards as a catalyst for innovative future visions and products. 🍰 Slice 3 - Challenging: Question and evolve your values and assumptions, preparing for an unpredictable future with confidence. Scenona Cards are not just tools; they are conduits for inspiration, creativity, and profound future exploration. They are about making each workshop session a journey into the possibilities that lie ahead, encouraging us to think, dream, and innovate. 👉 Let's slice into the future together, one card at a time! Anamaria Dorgo, Rachel Davis, Thomas Lahnthaler, Cat Hase 💡, Emanuel Aichhorn, Daniela Kolar, Steffi Gröscho, Carolin Adler, Tobias Lienhard, Benjamin Sager, Jasmina Sahovic-Dulic, Yvonne N., Rethabile Konopo, Dr. Reinhard Ematinger #ScenonaCards #FutureTrends #Innovation #WorkshopTools #CreativeThinking https://lnkd.in/eJSG6daC

From concept to flawless final image, We've got the skills that will leave you speechless! Boost sales, wow your audience, and watch your brand take flight! #3dproduct #3dproductmodeling #3DProductModelingCompany #3dproductrendering #augmentedrealityagency #3Dproductanimation #ARworld #advertflair #newyork #newyorkbusiness #growbusiness

🚀🏈 Unveiling the technological wonders of live sports broadcasting! 🏈🚀 After my recent post on ESPN's groundbreaking broadcast, I delved deeper into the realm of sports visual effects and stumbled upon an absolute gem from Corridor Crew (Corridor Digital). Brace yourself for a journey through the evolution of live sports broadcasting and the mind-blowing technologies that are driving it into the future! 🌌🔧 Key technological marvels explored: - Real-time 3D rendering: Corridor Crew unlocks the magic behind real-time 3D rendering, turning every frame of a live game into a canvas for immersive visual storytelling. The level of precision and detail is nothing short of astounding. 🎮🌐 - RFID Tracking: Dive into the realm of Radio Frequency Identification (RFID) tracking, where over 300 devices, including player tags and even pylons, work together to provide real-time data on location, speed, distance travelled and acceleration. A data analyst's dream come true! 🏃♂️📡 - Volumetric capture: Ever wondered how the Brooklyn Nets turned a real game into a virtual playground in seconds? Explore the groundbreaking technology of Volumetric Capture, where high-resolution cameras around the stadium capture every nuance, creating a seamless transition between reality and a computer-generated world. 🎥🔄 - Machine Learning Animation: Experience the marriage of machine learning and animation, as a machine learning algorithm trained on human movement faithfully applies animation to all players. The result is a surreal blend of reality and animation that challenges our perceptions of what's possible. 🤖🕹️ Here's the link to the stunning video: https://lnkd.in/dpJG3eZt A colossal salute to the Corridor Crew for dissecting the technological tapestry that elevates our sports viewing experience to unparalleled heights! 🙌🚀 #SportsTech #VisualEffects #DataAnalytics #Innovation #CorridorCrew #LiveSports #RFIDTracking #VolumetricCapture #MachineLearning #MindBlown

🌟 Elevate sports and entertainment with Ventuz's AR magic! Seamlessly create and modify real-time augmented reality graphics for any sport, arena, or brand. With the ability to adjust and match lighting instantly, it's perfect for fixed camera setups, big screens, and broadcasts. Unlock endless opportunities for interactive storytelling and mesmerizing effects. #VentuzAR #RealTimeLighting #DynamicStorytelling 🚀🏟️

From Sketch to Screen 🎨🎥 Swipe left to dive into our journey creating the Sanna.col ad. A tale of creativity, teamwork, and turning challenges into triumphs. Every frame you see is a testament to the passion and dedication behind the scenes. It's not just about creating an ad; it's about storytelling that resonates and connects. 🌟 #BehindTheScenes #CreativeJourney #SannaColAd #TeamworkDreamwork #AdMaking #StoryBehindTheScreen #FilmMakingLife #CreativeProcess #FromSketchToScreen"