SeenThis’ Post

Today, IPG Mediabrands introduced our Climate Action Marketplace, a groundbreaking initiative in partnership with SeenThis and PubMatic that allows our clients to reduce their carbon footprint without compromising ad performance. Learn more about how this approach intends to reduce the industry's carbon footprint in this AdExchanger article: https://bit.ly/3VIwr7T #IPGMediabrands #ClimateActionMarketplace #SustainableAdvertising #AdTech

Thank you, Lauren Johnson for covering the important sustainability work being done in digital advertising. Her recent article highlights six organizations in the industry that are prioritizing emissions reduction. Check out the information about We Are AdGreen, Adlook, Good-Loop, SeenThis, Scope3, Cedara. Ad Net Zero looks forward to the near future when there are sixty organizations focused on sustainability in advertising. Yours could be next! Ad Net Zero provides the tools and training to help every company in advertising become more sustainable. https://lnkd.in/e-X8dgas

Excited to share our interview with Brian O'Kelley, CEO and co-founder of Scope3, on The Media Leader! In Brian's words: "We’ve seen hundreds of advertisers leverage Scope3 data to measure and reduce their carbon footprint, both directly and through our many agency, ad tech, and measurement partners [...] The question in 2025 isn’t going to be “do I need a sustainability platform?” It’s going to be “which sustainability platform should I use?." Read the full interview to explore how Brian and Scope3 are leading the way in decarbonizing media and advertising 👉 https://lnkd.in/eaAbCywd 51toCarbonZero WFA Ad Net Zero #Sustainability #Advertising #Decarbonization #Media #ESG #scope3

How long until digital media sustainability has its front-page moment? 🤔 In Hannah Mirza's latest addition to the Media Leader column, she discusses why the media industry must actively work to prevent sustainability from facing the same challenges that brand safety did in 2017 when familiar high-street brands discovered (to their horror) that their ads were appearing alongside extreme content. To discover why sustainability is rapidly moving from a 'nice to do' to business-critical, and learn the actionable steps every responsible brand should be taking, read Hannah's full article now: 📝 https://lnkd.in/dJxM8S4N #mediaindustry #sustainability #sustainablemarketing #adindustry #ads #adtech #digitalmedia #digitaltransformation #carbonfootprint #mediasustainability #advertisers The Media Leader

In today's world, marketing and advertising create 3% of global carbon emissions directly and then drive demand for much of the other 97%. We need to proactively do the responsible thing and take action. But we also need to do that collaboratively and not create more of a problem with fractured and siloed efforts.    That’s why we’re thrilled to be joining the Ad Net Zero US community, aligning with others from across the ad industry to develop and stand behind standards and common measurement frameworks so that emissions from advertising—especially from media—can be consistently measured and reduced. And so that brands and agencies have better tools and resources to drive more sustainable consumer behavior. Sightly's Brand Mentality® Platform is about staying on top of moments within key aspects of industry, such as sustainability, in real-time. We will help surround the correct influencers and content that align with the brands mission around this initiative. Its fast and efficient capabilities with the power of AI allow us to ensure we are creating the most insightful and correlated data possible both around sustainability and in general, while keeping our processes within the measurements necessary to reduce our emission numbers and do our part in the sustainability efforts of Ad Net Zero and the entire industry. At Sightly, we're committed to doing what's right and we have a full work from home/remote team. We have stayed true to this when we closed our offices during the pandemic. This is a major step in helping on the sustainability front. PLEASE let us know how we can help brands with both intelligence and paid media capabilities around this important topic. Rachel Schnorr John Osborn Jean-Marc Papin Annalise Curvelo Maeve Gordon Helena Denny Walt Cheruk Marissa Price (Rubinfeld)Ben LambertEmily Korengold Michele Ching Elizabeth Shevins Alexander Babatunde David Murnick Robert Helstrom Dave Greenberg Wendy Hidenrick MS Yale Cohen Elijah Harris Eric Shih Justin B. Daniel Pineda Danielle Calciano Angelina Eng Olivia D'Amato Jacob Miesner Christine Heck (Booth) #sustainability #maketheworldabetterplace

Closing the week with these thoughts on sustainability in Ad-Tech 🌱 The digital advertising industry is actively addressing its carbon impact and striving to contribute to a sustainable future. With nearly 40% of Fortune 500 companies prioritizing climate goals, sustainability has become a paramount concern for both brands & consumers. ▶ Did you know that digital advertising alone could be responsible for up to 1% of global energy consumption? This figure is equivalent to the climate impact of 164 million cars... Decarbonization in advertising can make a difference. Always trying to do better 🌎 #sustainability #technology #advertising

Advertising and marketing does not just shape our purchases, but it can also influence our thoughts, norms and actions. While it drives consumerism, it also holds the power for social change by challenging stigmas, shifting norms and supporting sustainable behaviours for both businesses and individuals. As Museum for the United Nations - UN Live learn, inspire and debate sustainable change at Cannes Lions International Festival of Creativity this week together with the top creatives within the advertising industry, we are curious to explore the evolving role of the advertising and communication industries, and invite reflection on the topic. 💭 In this article we look at some examples of how advertising can be used for good, with examples of campaigns that address diversity, equity, and inclusion, to using commercial advertisement to encourage and make it easier for consumers to make more environmentally conscious choices. We want to know, what is your take on advertising for social good? What makes you feel inspired? Feel free to comment with your thoughts. 🌟 Global Commons Alliance, Katja Iversen  #CannesLions2024 #PowerofAdvertising Boaz Paldi Matt Bourn Sebastian Munden Derek Van Dam Omino Gardezi Dr Anino Emuwa Paul Coxhill Ann Rosenberg Philip Thomas Julia Goldin Mike Fleisch Unstereotype Alliance Rebecca Marmot Swati Bhattacharjee

New standards for measuring ad carbon emissions have been introduced recently by GARM and Ad Net Zero - a great step towards better transparency around the carbon impact of advertising, They currently cover TV and digital, with plans to expand to print and other mediums in the future, and will help advertisers make better decisions based on more standardised measurements of carbon emissions. Hoping these changes will bring increased commitment to sustainability in the advertising industry, and as Peter Wallace put it: 'with the launch of GARM's sustainability framework, we have the opportunity to re-energise the industry around the importance of sustainability.' Digiday Seb Joseph https://lnkd.in/guiVZjMv