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Instagram tests unskippable video ads in main feed Instagram is experimenting with a new ad format that prevents users from scrolling until they view a video ad in their main feed. Why it matters. The move could significantly boost ad exposure for brands but risks alienating users who find forced viewing intrusive. How it works. New in-feed ads display with a timer. Users can’t scroll past until timer runs down. Essentially “un-skippable” like some YouTube ads. Why we care. On one hand, this feature is a great opportunity for advertisers to get their ads in front of an audience that are used to seeing ads. But could it come at a risk of losing customers who will find their scrolling experience significantly disrupted? The big picture. With half of users’ feeds now AI-recommended content from unfollowed profiles, Instagram sees an opportunity to blend in more ads without seeming overly disruptive. Ad blockers. YouTube’s unskippable ads are often cited as a top reason people use ad blockers, suggesting forced viewing is deeply unpopular. Between the lines. Instagram’s shift to Reels-heavy, algorithm-driven feeds may be paving the way for more aggressive ad strategies. What they’re saying. A Meta spokesperson told TechCrunch: “We’re always testing formats that can drive value for advertisers. As we test and learn, we will provide updates should this test result in any formal product changes.” The other side. Users are not thrilled. Photographer Dan Levy shared an example, sparking backlash in comments. June 03, 2024 at 10:41PM

Here’s a crazy yet simple Meta ads hack that most brands miss!    Liking and commenting on the ads get higher CTRs & Conversions. We experimented with this with the same set of ads. For the first ad - we asked our team members to go and like & comment on the ad with a positive response and share it with their friends. For the second ad - we didn’t do anything and just ran it as it is. The results were shocking! The first ad, which has more likes and comments got higher conversions, higher CTRs & lower CPMs and continued to perform well. For the second ad, even though everything was the same (including design, ad copy, primary text, headline & URL), it faded off pretty quickly. So the conclusion is - try to get as much engagement as possible on your ads. It builds social proof. Another hack - Use the same post IDs in your ads if you want to use the same engagement for multiple ad sets. P.S. - This trick doesn't work if your ad & offer is shit. 

🖍️ 1. Don't Make claims. Facebook hates extravagant claims that cannot be fact checked and they will just reject the Ads. Avoid such claims on your ad copy, creative, video or landing pages 🖍️ 2. Don't temper with an ad that's giving you good results. When an artist giving you good results, avoid editing the ad or changing the ad set or changing targeting. 🖍️3. Don't leave rejected ads on your dashboard. If your ad has been rejected you should either delete it from the dashboard or edit it or appeal for the ad to be reviewed. 🖍️4. Don't run an ad with just one creative (flyer or video) and expect good results. Learn to test at least 4 or 5 different creatives and two different ad copies. This will help you easily determine what creative performs best over the long run. 🖍️5. Don't run an ad with out a call to action on the ad copy A call to action tells people what they should do after reading your ad. You should never run an ad without a call to action and where your ad sends people to a link, always include that link in your ad copy. This reduces cost. 🖍️6. Don't let money finish in your ad account frequently when running ads When running ads, budget the entire amount you are willing to spend and keep it in a separate account. Stop allowing your ad budget finish on the ads account. When the money finishes for a period longer than 6 hours, your ADS go back into learning mode and this messes up the ad performance. 🖍️7. Don't test a new ad with very huge ad budget When setting up a new ad, avoid testing with a high budget. This is because often times your ad may not perform well and you would have spent a huge amount of money before realizing your ad is not doing well. If you run Lead generation ads, start with a budget of ₦1,600 and if you run sales ads start with a budget of ₦2,500 (depending on the cost of your product however). And your major goal will be to look out for basic metrics such as CPC, CPM, and landing page views. If you are still struggling with setting up high converting ads, it's time for a change my dear friend..

Rarely does a new collection launch intrigue me... but this one stopped me in my tracks. For their upcoming spring collection, Gap has partnered with trending "Back on 74" artists Jungle and "Water" singer Tyler to launch their #linenmoves campaign. So what has me claiming this collection launch as THE campaigns of 2024?! Across their paid social ads, Gap has mastered the art of subtlety and engagement. Capitalising on Tyla's popularity and Shay Latukolan's trending choreography, each ad feels like a natural addition to the feed. By mimicking the look and feel of organic posts, Gap's ads captivate yet don't disrupt the browsing experience. But Gap doesn't stop there. On their website, the use of e-commerce-styled video creatives is nothing short of genius. Utilising videos, Gap creates an immersive experience that keep audiences hooked and hungry for more. With attention-grabbing, dance-style visuals, Gap increases time on site by keeping visitors engaged, encouraging them to explore each product in the #LinenMoves collection. A great strategy to driving conversions. Gap's latest campaign creates a unified brand experience that resonates across all touchpoints, effortlessly amplifying social proof and brand recognition among a new younger demographic. Genius! Well done Gap! _____________________________________ See the paid social creatives here: bit.ly/3ItvZEt Visit their website here: https://lnkd.in/ecAEJDUW _____________________________________ #paidsocial #campaigns #performancemarketing #brandpositioning #creative #creativestrategy #adcreatives

Contrary to popular belief, people don’t hate advertising. They hate annoying ads. But most of the time, people ignore ads. That’s a fate worse than being disliked. Creative ads are fun to watch, enjoyed and even shared on social media or messaging platforms. Every week, I attempt to share a compilation of clutter-breaking creatives to acknowledge the effort that goes into such advertising. ‘No Lay’s, No Game’, Magnum’s ‘Find your summer’ and more: top creative ads of the week #advertising #BhatnaturallyBlog https://lnkd.in/gEgWdWBg

Hidden gems of insight are out there. Even if you’re local government. Taking a peek at what your residents are saying on social media can give you initial insight into what they love and what their current pain points are. We of course have to make sure we aren’t drowning in just a few loud voices, but it’s a start. Where would I begin? The comment section of the local TV news station. It is going to have a wider base of resident followers and will start to shed some light on how residents are responding to what’s happening now.

1 Facebook ad holding up to 78 creative elements! 🤯 You can now create up to 3 ad creative Groups within 1 single Flexible ad. Each ad group can feature up to: - 10 images/videos - 5 primary text variations - 5 headlines - 5 descriptions - 1 URL 🔗 The most interesting part of this new feature is that it allows you to add a different website URL for each ad group. This means that 1 ad can link up to 3 different website landing pages. If you would leverage all 3 ad groups, this 1 Flexible ad may hold up to 78 creative elements. 1 Flexible ad is now also representing 3 different landing pages and each ad may generate millions of creative combinations. 👀 --- Meta suggests grouping creative elements into common 'themes'. It will then show each person a tailored ad from the group where that person is most likely to engage with. --- I'm currently seeing this new feature appear for Advantage shopping campaigns using the Flexible ad format. This makes sense as the key element of Advantage shopping campaigns is to maximize the variety of ads and creatives to improve performance. This new feature makes it easier to generate more ad variations. --- Now let's wait and see if this feature would become available for other campaign objectives too. That would be very interesting. --- 🔔 Follow my updates to stay updated on all NEW ads updates and insights. #facebookads #digitalmarketing #digitaladvertising

“Paid ads don’t work for us.” If you’ve ever thought this, it’s time to take a hard look at your strategy. The issue isn’t the ads themselves—it’s how you’re using them. One major reason they might fail is that you’re targeting the wrong audience; if you don’t know your ideal customer, your message will fall flat. Another common issue is poor ad creatives; if your visuals don’t stand out, people will scroll right past your content without a second thought. And let’s not forget testing; if you’re not experimenting with different creatives and headlines, you’ll never find out what resonates with your audience. If your landing page is slow or confusing, potential customers will bounce before you can say “conversion.” Finally, if you’re not monitoring your results and making adjustments, you’re throwing money away, plain and simple. If you’re ready to turn your paid ads into profit, let’s talk. You don’t have to struggle alone.

Instagram's Testing New Video Ads That Stop You From Scrolling Further According to reports, Instagram is currently testing a new video ad format that stops users from scrolling in the main feed until they've viewed the ad. These are essentially unskippable video ads that users must watch before they can continue scrolling. While this could benefit brands in terms of exposure and timed placement, it's likely to be unpopular with users, who have long cited YouTube's unskippable ads as a key reason for using ad blockers. The scroll-stopping aspect in particular may be a risky proposition for Instagram, as people generally don't like being forced to view promotions. With 50% of the content in users' Instagram feeds now coming from AI-recommended profiles they don't follow, the platform may see this as an opportunity to insert more ads. However, the effectiveness of these new ad units will have to be weighed against potential user discontent. For More: https://lnkd.in/ez7yrUN5 #Instagram #Ads #VideoAds #Unskippable #SocialMedia #DigitalMarketing #Advertising

𝐈'𝐯𝐞 𝐒𝐚𝐢𝐝 𝐓𝐡𝐢𝐬 𝐁𝐞𝐟𝐨𝐫𝐞 & 𝐈'𝐥𝐥 𝐑𝐞𝐢𝐭𝐞𝐫𝐚𝐭𝐞 𝐈𝐭 𝐀𝐠𝐚𝐢𝐧... 𝐘𝐨𝐮𝐫 𝐀𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐍𝐞𝐞𝐝𝐬 𝐓𝐨 𝐁𝐞 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐬𝐞𝐝 🌟 I say this because your ad creative is what's going to stop people from scrolling their social media feed and pay attention to what you are offering. If you have a bog standard creative, you're not not going to get the attention you want because you are simply not standing out in the right way. Social media is a noisy place and those that are creative with their creative... Will earn their prospects attention, presell them and acquire more interested users to click the ad and funnel them toward their product sales page. I go through so many ad accounts & libraries where I see ad creatives that just don't cut it. Standard ad copies that won't excite your target audience and creatives that just will not acquire the attention the brands needs in order to generate more sales. So how do you over come this challenge? What do you need to do in order to generate the right type of creative that helps your brand scale and make more money? Better ROI? Let me break it down for you below -  ✅ Use Feature Point Out Ads, Before & After Ads, Statistical Ads, Testimonial Ads, Clever Headlines & Hooks  ✅ Call Out Your Audience in The Headline - "Ladies Over 50... "BRAND NAME" Flights Off The Aging Process by X%"  ✅ UGC is gold 🏆—get your customers to make authentic content for you! 🎥 (Fantastic For Social Proof)  ✅ Spy on your competition 👀 Use the likes of Adcreative.ai or Foreplay.co to see what’s working for your rivals.  ✅ Invest in a great video editor 🎞️—this is crucial! Don’t skimp here.  ✅ DIY videos 🎬—Founder-led ads, product demos, or real behind-the-scenes content. Authenticity sells! (I mentioned a case study about this in a previous post) ✅  Hire a full-time content creator 🎨 to scale up production and maintain brand consistency. ✅  Work with creative agencies (LIKE US ;) ) 🏢 to supercharge your ad output and keep the ideas fresh! ✅  Test multiple ad formats ⚡ (Instagram Reels, TikTok videos, Stories) to see what performs best. 💡 Pro Tips for Social Media Ads in 2024: Leverage trends 🌀 on platforms like TikTok to stay relevant, but keep it authentic to your brand. Use social proof 👥 (reviews, influencers, UGC) to build trust and boost conversions. Focus on storytelling 📖—the best ads make customers feel something. Stay consistent with brand visuals 🎨—people should instantly recognize your ads! #Facebookadscasetudy #ecomcasestudy #ecommercecasestudy #DTCcasestudy #facebookads #roas #advertisingroi #facebookadvertising #facebookecom #ecommercemarketing #ecom  #growthmarketing #growyourbusiness #increasesales #growmybusiness #googleadstips #googleads #emailmarketing #dtc #directtoconsumer #cpg #socialmedia #contentcreators #ugc #usergeneratedcontent #digitalmarketing #adcreative #adhooks #UPS #business #offers #customerintel #creativeadprocess