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Are backlinks really losing their pulling power? As Google's 2024 Core Updates shift the focus towards high-quality, original content, many in the SEO community are questioning the role of backlinks. Google Analyst Gary Illyes' recent statement—"We need very few links to rank pages"—has added fuel to this debate. However, at Search Laboratory, we believe links still matter. Here's why: - Holistic SEO strategies continue to drive organic performance - Backlinks are the key to increasing brand trust and search rankings - Quality content, site structure, and speed are just as crucial as link equity Google's updates may signal change, but adapting and diversifying your SEO strategy will ensure your brand stays ahead. Read more in our blog. ⬇️ https://ow.ly/gSRG50T0Xmv #SEO #DigitalPR #GoogleUpdates #Backlinks #ContentStrategy

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