Search Laboratory’s Post

View organization page for Search Laboratory, graphic

11,820 followers

SEO is not an exact science. However, testing different kinds of content, conversions, and landing pages is a key component to improving your SEO results. What is A/B Testing? A/B testing compares two versions of a webpage to see which one performs better. This method helps businesses refine their digital assets to achieve higher engagement, conversions, and overall better results. SEO vs. CRO A/B testing - CRO A/B testing - Focuses on user experience to boost conversions - SEO A/B testing - Groups pages into control or variants to improve SERPs Steps to run an SEO A/B test 1. Identify the target group of pages 2. Select and forecast changes 3. Group into control and variant 4. Implement changes 5. Monitor and compare results Challenges to consider - Low traffic can delay results - High traffic might cause performance dips - Reliance on web developers for technical changes Why should you perform A/B tests? SEO A/B testing removes some guesswork, providing data-driven insights to make effective changes that enhance performance and drive results. Dive deeper into our comprehensive guide and start optimising your SEO. Read our expert guide now. ⬇️ https://ow.ly/65hQ50SWal5 #ABTesting #DigitalMarketing #CRO #SEO #MarketingStrategy

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics