Scope3’s Post

How do the new GARM and Ad Net Zero standards benefit the industry? Alignment and more movement from the industry on sustainability. Read more in Digiday featuring Joseph Worswick: https://bit.ly/3XrarRq

🔴🟢 Preparing for a global #media #sustainability framework that will measure carbon emissions across the #advertising industry. Read this interesting article by Ad Age talking about GARM’s and Ad Net Zero's upcoming plans for this summer: https://bit.ly/49CxhsV. #GlobalMarketing #BetterMarketing

The WFA's GARM and Ad Net Zero's recently published Global Media Sustainability Framework has captured the industry's full attention. Sharethrough supports this crucial step & breaks down key components of the framework in our latest blog post, with the goal of helping advertisers accelerate the ease and adoption of its guidelines. 👉 Learn more: https://lnkd.in/eMqd7Vwp #sustainability #framework #globalmedia #adnetzero #GARM

🌍 Accelerating Net-Zero Targets in the Advertising Industry ✨🌍 Thrilled to share insights from a recent report by Ad Net Zero, shedding light on the progress and challenges within our industry's commitment to reducing carbon footprints. Published on Nov. 20, 2023, by Aaron Baar, the findings highlight both encouraging advancements and the pressing need for more substantial efforts. 🚀 Positive Strides: Tech Platforms and Advertisers Take the Lead 100% of tech platforms are committed to both net-zero and near-term reduction targets. 88% of advertisers have set net-zero targets, and 100% have established near-term objectives. 🛑 Critical Gaps: Agencies and Production Companies Lag Behind Only 35% of creative and advertising agencies have set net-zero targets, with 54% focusing on near-term goals. Similarly, a mere 34% of production companies have committed to both net-zero and near-term targets. 📉 The Ripple Effect: Industry-wide Impact While brands have made commendable strides, the sluggish adoption of standards by agencies and production companies has created a ripple effect throughout the marketing-communications supply chain. The report underscores the need for accelerated action across the board. 🌐 Ad Net Zero's Call to Action: A Five-Point Plan Ad Net Zero, recognizing the urgency, has outlined a comprehensive five-point action plan to expedite progress: 1️⃣ Business Operations: Set and achieve net-zero targets. 2️⃣ Production: Cut back on travel and transport, the largest contributors to emissions. 3️⃣ Media Planning and Buying: Develop a standard methodology for measuring emissions from media campaigns. 4️⃣ Awards and Events: Collaborate with industry groups to spotlight low-carbon footprint campaigns. 5️⃣ Consumer Behavior Change: Leverage advertising's power to drive widespread environmental awareness and action. 🌱 Our Collective Responsibility Ad Net Zero's Chair, Sebastian Munden, emphasizes the urgency, stating, "None of it is enough. Not even close." It's time for reflection and impactful change. Let's prioritize emission reduction and work together to reshape our industry's impact on the environment. #Sustainability #NetZero #ClimateAction #AdvertisingIndustry #EnvironmentalResponsibility #AdNetZero #ChangeMakers

The digital media industry has all the tools and resources needed to reduce emissions — so it's about time we start using them! "If we can unify the entire advertising industry around a common set of standards, ways of measuring calculating and reporting carbon emissions, we really can take a giant leap forward on this journey on behalf of ourselves, on behalf of our clients, on behalf of the industry. And dare I say, even on behalf of the world." John Osborn, Director at Ad Net Zero shared a 5-point-plan for a sustainable future at the #GreenMediaSummit last April. 👉 Discover the major takeaways from Ad Net Zero’s plan for sustainability in media: https://lnkd.in/ezyxjgAc

Ad Net Zero, in collaboration with WFA’s Global Alliance for Responsible Media (GARM), has published the first iteration of its Global Media Sustainability Framework – a series of voluntary industry standards to improve consistent, comparable measurement of greenhouse gas emissions from digital, television, print, audio, outdoor, and cinema channels. The new framework has been supported by a collection of the world’s largest advertisers, as well as the world’s 6 largest advertising holding companies, major media owners, tech companies and trade bodies, many of whom have contributed to its development. Commenting IPA Director of Media Affairs Nigel Gwilliam said: "We very much welcome the new Global Media Sustainability Framework. Having agreed standards for calculating media supply chain emissions is the cornerstone of decarbonising commercial media. The UK was the launch market for Ad Net Zero and we intend to continue the pioneering spirit by developing a next generation, framework-compliant IPA media carbon calculator for the UK market. There are considerable lessons to be learned from putting theory into practice and we expect all markets globally to benefit from this." For more details: https://lnkd.in/emAcWCwE

🌱🚀 Driving Sustainability in Ad Land! The advertising world is on a mission: sprinting towards net-zero emissions and reshaping our industry's footprint. The latest report is a clarion call for urgent action against climate change and a roadmap towards sustainability—the race to carbon-neutrality demands innovation, collaboration, and a deep commitment from all of us.Are we mere spectators or action-takers? It’s time for ad professionals to harness our creativity and influence for greater good. Let’s invest in renewable energy, slash emissions, and weave sustainable practices into the fabric of our campaigns.Together, agencies, brands, and media platforms must unify, sharing victories and aiming higher. Educate, advocate, innovate — these are our tools as we build a greener future.The goal is nothing less than transformational: to not only meet net-zero targets but to lead by example. This is more than a trend; it's our responsibility to the planet 🌍✨. We encourage you to deep dive into the report. Let’s initiate meaningful dialogues, exchange insights, and showcase our sustainability endeavors.Are you on board? Share your initiatives and join the push for a #SustainableAdIndustry. #Sustainability #NetZeroGoals #ClimateAction #RenewableEnergy #ThoughtLeadership #ChangeMakers

I was shocked to learn how much our industry is contributing to global emissions. Digital advertising alone emits twice as much as the whole aviation sector. Diving deeper into the topic of advertising emissions, I embarked on a journey to make engagement with sustainable media more actionable. I developed four levels of engagement which allows clients to find their ideal entry to adapting more sustainable media. However, I believe our responsibility doesn't stop there. It deserves much bigger attention... Find out what we as an industry need to be doing in my piece, published today via the Association of National Advertisers. https://lnkd.in/e-eMF3p9 #SustainableMedia