Scope3’s Post

The media and advertising industry has achieved a major milestone when it comes to emissions measurement: the first release of a global standard. This was led by the Global Alliance of Responsible Media (part of WFA) and Ad Net Zero and accomplished in less than 12 months with the contributions of so many including myself and many of my colleagues at Scope3. At Scope3 we believe that this will accelerate adoption of emissions measurement and systemic decarbonisation. I've myself been in countless meetings with brands that have told us: "we want to do this, but we're worried about the lack of standard" or "we are ready to move from spend based to activity based carbon accounting for our marketing emissions, but we'll need your help detailing how your methodology works in our carbon accounting submissions to climate agencies and regulators like Climate Active". A standard will make these conversations much easier, and will make emissions measurement mainstream. If you want to learn more on the topic, you can hear directly from our CEO Brian O'Kelley and Head of Creative Production Gabi Kay in this webinar: https://lnkd.in/g8yREt5t If you're in an APAC timezone and would like to chat about it all, feel reach out to June Cheung, Joanna Georges, India Edwards or myself!

How are you monitoring the #carbon #emissions associated with your #marketing campaign, and what are you doing to reduce your carbon footprint? This week on the MCA Prodcast, Pat Murphy talks to John Osborn, US Director for Ad Net Zero which is setting benchmarks & standards for how to measure and take action to lower carbon emissions across all #advertising-related operations. Hear how your brand could reduce its carbon footprint by listening to the full episode, for free: https://lnkd.in/eV_Q3qEy

The fragmented nature of carbon emissions data today makes it difficult to understand the true impact of a company’s actions and whether or not carbon reduction is happening. By pulling granular activity-based advertising emissions data directly into your corporate carbon accounting platform, you get a more complete view of your carbon footprint and can easily see how your media decarbonization efforts are contributing to corporate net-zero goals.

🌿 "Sustainability in Media 101" event shed light on key #ecoissues in broadcasting. Industry members shared insights on tracking ESG data, navigating #sustainability approaches, and greening #production practices. Read full post The Flint : https://zurl.co/8kKs #climatechange #climateaction #NABShow #GreenProduction #SustainableProduction #BreakPatterns

The Ad Net Zero Annual Review 2023 is out now and can be viewed here: https://lnkd.in/dmvXPsxr . Big Ads is a proud supporter and with Buddy Decarbonise we are reducing, reporting and offsetting carbon emissions across the entire campaign lifecycle. That includes media and formats in one streamlined platform easy to use with any DSP. Interesting to see the ANZ data below showing advertisers are taking action seriously, with more needed from agencies and media owners. Their is a path to net zero, momentum is building to a #sustainable future, get your action plan in place and BIG can help you right now! #sustainability #digitaladvertising #carbonreduction

294 Ad and PR agencies are working in the fossil fuel industry today. 👀 Running an agency is hard work, and running an ethical agency is even harder (as Lucy von Sturmer from Creatives for Climate Community puts it). But that should not stop us from saying 'no' to working with fossil fuels. Because if we as an industry keep advertising it (or worse, help greenwash it), people will keep buying it. At REVOLT, we want people to understand, desire, and demand sustainability and green alternatives. We want them to want better because that is how we shift structures and systems in the way of change. Dive into the full F-List by Clean Creatives here: https://lnkd.in/dXKbjrfq #CleanCreatives #EthicalAgency

Scope3, the pioneer of data-led solutions to decarbonize media and advertising, launched universal access to the industry emissions data in the Scope3 platform, providing greater visibility into the carbon footprint of the digital advertising ecosystem. This represents a significant departure from the industry’s previously fragmented approach to decarbonization. 💪🌍 “The first step to tackling rising carbon emissions is ensuring the industry has access to concise and reliable measurement. We need to fully understand the problems created by the digital advertising supply chain to identify the most impactful opportunities for reduction,” commented Anne Coghlan, COO and Co-Founder of Scope3. 📊 Check out the full article[link in the comment section] and share your thoughts. #global #green #productnews

Green Transition in Upon Us NOW. Programmatic Trading is growing rapidly still but many Advertisers and Agencies dont know how to reduce emissions when building programmatic campaigns. Buddy Decarbonise now available in Europe and the UK allows advertisers to reduce emissions as they build their campaign with rich media. See a short video https://lnkd.in/g7m_AuD5

Reduce the carbon emissions generated from your programmatic campaigns and measure your climate impact with Green Media Product deals by TripleLift, in partnership with Scope3. https://hubs.li/Q02y-K1P0 #adtech #sustainability #programmaticadvertising #advertising #digitalmarketing

Understanding Carbon output This article from Digital TV Europe, written by Dom Robinson of Greening Of Streaming, helps to break down some of the fundamentals in the understanding of how and when we, as people and companies, contribute to (or not) carbon creation. I find the explanation of attributional lifecycle assessment and consequential lifecycle assessment particularly interesting. We perform and partake in these activities mostly without thought, and we rely on the supplier to have assessed the impacts. The literal insight used here around transport, is definitely one of the more tricky to solve. However, when applied to Data Centres in the media supply chain, it makes perfect sense to action reduction by only powering the instances assigned, when and if we need to. How many are actually doing this? Another illuminating factor for me is the inconsistency of carbon calculators! Who knew? 😉 Read for yourself and let me know your thoughts…always interested in the opinions of others in solving this carbon creation problem together. https://lnkd.in/erRMHHmk If you want to work with a company that is ready to help you make your media supply chain more sustainable, then take a look at our website - https://lnkd.in/eMg24urP You can also send us an email to discuss the possibilities in the services we provide via the FNL Partner Network. [email protected] #sustainability #FNLmediasolutions #mediasupplychain #broadcastandmedia #ESG #mediaconsultants #SMARTplaces #media