The French market is known for being at the forefront of the conversation on climate and sustainability. That's why we knew they'd have a lot to say on the first draft of the GARM sustainability framework released this week. In a packed room at the Scope3 suite, Minted's Nicolas JAIMES, Union des marques' Sophie Roosen and Publicis Media's Souaade AGMIR engaged in a lively debate on what impact the release of standards will have on the industry as a whole and how this development will play out in the local markets. Overall, there's a lot of excitement for this first step, but there's also a lot of work still to be done. (also a huge thank you to our host Paul-Antoine Strullu for getting this group together!) #cannes2024 #digitalmedia #adtech #greenmedia #sustainableadvertising
Evan Peters
1mo
Is GARM a new standard or an agreement or something else entirely?
Fondateur DK, 🌳Diminuons l'Impact Environnemental de la Communication
1moUne très belle étape qui pose une base pour un standard international. Il faut maintenant que les marques s'en saisissent pour que l'industrie construise une chaîne plus responsable! Encore bravo Sophie Roosen pour avoir poussé le travail des inter pro à ce niveau. Merci Nicolas JAIMES et Paul-Antoine Strullu pour l'invitation et Brian O'Kelley pour ton accueil.