From a welcome dinner celebrating women in adtech leadership to panel sessions right on the beach, #Cannes2024 is off to a strong start. If you're wondering how the sustainability conversation has evolved, the main takeaway from our session hosted by Bloomberg summed it up nicely: "Sustainability is good for business and companies have made meaningful commitments, but a gap remains between committing to action and taking it." How do we address it? The answer is two-fold: 1. Imbed sustainability into the big decisions you make. That means having a stakeholder involved in strategic decisions. If there isn't a dedicated champion in the room asking the hard questions, change won't happen and you're going to miss out. (s/o to Fiona Morgan for this insight) 2. Address the gap between the corporate objectives and the hands on keyboard teams making daily decisions. Tying sustainability objectives to performance goals and KPIs will make sustainability an imperative (thank you Brenda Tuohig for this one!). #cannes2024 #digitalads #sustainablemedia #greenmedia
I love the color of your shirt Brian O'Kelley 😉
Thank you Jessica Breslav and Lori Goode for cohosting a great dinner!
Great panel Brenda Tuohig, loved learning from you!
SVP, Kroger Precision Marketing at 84.51˚
1moAlways fabulous to start my day with Brian O'Kelley. Grateful for our learning together & imporantly environmental AND business impact. They aren’t mutually exclusive. 💚