Scope3’s Post

“Not all Snapchatters are Gen Z, however 90% of Gen Z are on Snapchat.” Global Head of Research at Snap Inc., Aarti Bhaskaran explains the unique insights her team has into the mind of #GenZ given how many of them spend time on the platform. In the second episode of our podcast, she shared insight into the unique 'why' behind the young generation’s views on sustainability. You’ll also hear the surprising truth about the emissions of Snapchat Lenses and how growing up in India shaped the way she takes climate action today. Listen to the full episode on your favorite podcast app: 🎙️ Spotify - https://lnkd.in/edwdqFAU 🎙️ Apple Podcasts - https://lnkd.in/ePsuYbVx 🎙️ Scope3’s Blog - https://lnkd.in/eNBNGTCP #digitalmedia #sustainableads #greenmedia #sustainablemarketing

The energy demands of AI are massive. Last week Mi3Australia spoke with our CEO Brian O'Kelley on the topic to put the problem into perspective: "We are just entering the next phase of the conversation, which is ‘if Ad Tech is 7 million tons of carbon. AI is 70 million tons. It's 10 times bigger." So what does that mean for marketers experimenting with AI or those already incorporating it into their strategies? Read the full piece for what they should consider and how Scope3 plans to continue supporting the industry as we all work to build a more sustainable ecosystem: https://lnkd.in/e4wfgmXF

"In all areas of life, we’re birds of a feather." 💚 🐦 Right up there with the most iconic of duos, it's obvious why two of the very best are the 'dynamic duo' featured this week on Mumbrella. We're incredibly lucky to have June Cheung and Joanna Georges at the helm of our APAC business. Read about their 10 years of friendship and professional collaboration, and what led them to teaming back up at Scope3: https://lnkd.in/g7XkikGb

To reduce waste, both in carbon and ad dollars, brands should consider three factors: more precise insights, accurate measurement and setting a clear set of priorities. Read read Brenda Tuohig's tips on how exactly to do that in the latest edition of The Current.

Interested in a behind the scenes look at how the GARM sustainability standards came to be and what to expect in the next evolution of the framework? WFA's Robert Rakowitz and Ad Net Zero's Anthony Falco joined us to cover all that and more in an candid fireside chat recently. Moderated by our own Gabi Kay, the conversation explored: 💡 How the framework is designed to easily work with the huge variety of marketing channels and strategies in use today. 💡 What leading advertisers are doing to get started quickly and effectively. 💡 Plans to ensure that the framework is able to ladder up to corporate emissions reporting standards for any organization looking to achieve net zero. Listen the full conversation on your favorite podcast app or read the transcript on the Scope3 blog now: 🎙 Apple Podcasts - https://lnkd.in/eCXdEN72 🎙 Spotify - https://lnkd.in/edme2gGN 📗 Scope3 Blog - https://lnkd.in/eZ5mtsjH #digitalmedia #sustainableads #greenmedia #adtech

Leaders in sustainability come from every corner of the ad industry, even when it’s not officially part of their title. Our podcast mini series features many of those voices, starting with Yahoo’s Chandra Cirulnick Listen to our first episode to hear Chandra share stories about her personal connection to the sustainability movement, and learn why Yahoo has jumped at the chance to give buyers the flexibility to ‘choose your own adventure’ when it comes to decarbonization. Find it on on your favorite podcast apps: 🎙 Spotify: https://lnkd.in/eAQu9Y2P 🎙Apple Podcasts: https://lnkd.in/en7geUmH #sustainablemedia #greenmedia #digitalads #adtech #sustainableadvertising #sustainablemarketing

Brands like Sanofi and agencies like IPG are all in on activating media more sustainably, and in a way that improves campaigns. How are they doing it? They're focusing on the positive correlation between performance and lowering carbon. That starts by ridding campaigns of waste -- whether that waste is in carbon or ad dollars. Scope3 Chief Commercial Officer Brenda Tuohig shares her tips for navigating the new math of media waste reduction in the latest edition of The Current - read it now: https://lnkd.in/gRDGx7Pa #sustainablemedia #greenmedia #adtech #digitalmedia #sustainableads

We couldn’t be more excited to support Adloox commitment to helping advertisers improve sustainability across media buys. Adloox collaboration with Scope3 provides clients a solution for measuring advertising carbon emissions, while still delivering the results they expect.