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We've been featured in Fast Company! At ScholarshipOwl, we’re thrilled to witness major brands like Burger King, Coca-Cola, and Lockheed Martin utilizing scholarships to connect with Gen Z. A recent article by Fast Company https://lnkd.in/dih-hZ3z showcases this growing trend where scholarships are being leveraged to foster engagement and loyalty among young audiences. The ability to create scholarships can be an asset businesses, especially as they’re trying to connect with Gen Z—which are notoriously difficult to nail down as a consumer set. “Brands don’t really have a way to reach them,” CEO David Tabachnikov says “They aren’t watching TV, they’re browsing with ad blockers . . . and yet, they’re the biggest future consumer segment. The brands that catch them? They gain customers for a very long time.” “Scholarships are one of the few ways to actually reach them,” Read the article below and learn more about scholarship campaigns here: https://lnkd.in/d8CW7HmW #genzmarketing #scholarships #advertisingandmarketing

Brands from Burger King to Coke to Lockheed Martin are leaning in on scholarships to capture Gen Z

Brands from Burger King to Coke to Lockheed Martin are leaning in on scholarships to capture Gen Z

fastcompany.com

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