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It’s beginning to look a lot like Christmas on Fifth Avenue…. and smell like it, too! In a first-of-its-kind collaboration, the Fifth Avenue Association has partnered with NEST New York to scent the sidewalks of Fifth Avenue during the holiday season. One-hundred-and-fifty live trees — a mix of fraser and noble fir — sit atop silver platforms and diffuse the best-selling luxury fragrance to surprise and delight visitors.    President Marie Ternes Boster told WWD: “Our job at The Fifth Avenue Association is to create an extraordinary street experience that supports the retailers who call Fifth Avenue home; we want to create an outside experience that draws people inside.”    Fifth Avenue is the premier home of holiday magic in New York City and attracts 10M visitors far and wide to take in the sights and sounds and, this year, the wonderful scent of NEST Holiday.   Thank you WWD for the announcement, and to our wonderful partners at NEST, Holiday Collective's Michael Gurl, and Scent Marketing for bringing this idea to life.   https://lnkd.in/ermY_vXD

Fifth Avenue Will Smell Like Nest New York’s ‘Holiday’ Scent This Winter

Fifth Avenue Will Smell Like Nest New York’s ‘Holiday’ Scent This Winter

https://wwd.com

Marie Ternes Boster

President of the Fifth Avenue Association

8mo

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