SCC Logistics Ltd’s Post

BUSINESS OPPORTUNITY. The convergence of live and digital experiences in the world of bowls is creating a dynamic ecosystem brimming with opportunities. Businesses that can tap into the passion and enthusiasm of this growing fanbase stand to benefit enormously. Whether through sponsorships, merchandising, digital content, event management, or technological innovation, the potential for growth and profitability in this space is immense. [email protected] 4o

I’ve never sold a partnership that was word for word what the initial presentation described. And that’s the point of a consultative sales approach. Sports Partnerships are not meant to shove a brand and brand message into a particular box. The goal is to move along through the process, from the first needs analysis call to the final term sheet landing somewhere that marries and blends the property’s brand with the partner’s brand. And to live seamlessly in the fan experience through multiple touch points, platforms and channels. That only happens when we listen, adjust, and ae willing to think outside the box to create a true, deep, and meaningful partnership. Those ideas can come from anywhere. Starts with listening; at every stage. #sports #sportsbiz #sportsindustry #partnershipmarketing #partnerships #brand

Collaborating with another brand that you like and supports your own values can be an easy way to reach a whole new audience, while allowing them to reach one as well. Whether it’s coffee shop teaming up with a local art supply store, a hotel working with a family fun centre, a car dealership partnering with their favourite sporting goods shop - the possibilities are endless. The real great thing about this is something we call “coolness by association”. When you partner with a brand that you think is cool, there’s a pretty good chance their fans think they are as well - and if they’ve chosen to work together with you? You must be part of the cool crowd too. Joint partnerships and promotions can be a great way to grow brand awareness and boost sales at the same time. Sometimes all it takes is an email to get that started. Need more tips to grow your business? Contact our Ambition team and let’s get you going. #smallbusinessmarketing #marketingagency #branding #CanadianBusiness

🤝 SponsorUnited, a Stamford-based sports and entertainment intelligence platform, has hired Eric Mastalir as senior vice president of brand partnerships. This is a significant development for the company. Click the link below to find out more about this appointment. #BusinessNews #SponsorUnited #EricMastalir #BrandPartnerships #ManagementNews #CorporateNews #BusinessLeadership #PartnershipStrategy #BusinessStrategy #BrandStrategy

Really interesting article in Sports Business Journal this week about how we're forming team partnerships. A big thanks to our partners for their early leap of faith in joining us on this journey, we’re excited to be working with such great people and brands. If you'd like to have a chat with us, get in touch with me on here, or email the team on [email protected]

United Airlines Scores with Exclusive Wrexham AFC Amenity Kits and Pajamas United Airlines' decision to launch limited-edition amenity kits and pajamas featuring Wrexham AFC branding is likely driven by several strategic marketing reasons. The acquisition of Wrexham AFC by Ryan Reynolds and Rob McElhenney has brought significant attention and a pop culture allure to the club. United Airlines tapping into this popularity helps it to engage with a broader, potentially more global audience who might be attracted to the Hollywood connection. The rise in Wrexham AFC's popularity, especially following its promotion to the English Football League One, suggests a growing fanbase. Offering branded merchandise connects United Airlines directly with these fans, creating a unique touchpoint that resonates with their interests and loyalty to the club. READ ARTICLE: https://lnkd.in/grD6gGtA #UnitedAirlines #WrexhamAFC #TravelInStyle #SoccerFandom #CelebrityOwned

Your superhero story Ok, so maybe not quite the “origins” story of a superhero, but your brand origins story is every bit as interesting and compelling for your audience. Sure we all love a good story here in Ireland and hearing about why others have set up in business is always interesting! What were the motivations? Did you have a “eureka” moment one early morning? Or did you spot a gap in the market that could conceivably be turned into a business. Maybe it was like my own story, where I simply wanted to provide solutions and support clients doing what I love. Whatever your story – we want to hear it! And not just the origins either, your milestones, your achievements, your challenges and of course, your ambitions for the future – it’s all good stuff. And don’t worry about the “happily ever after”….it’s on the way #events #brand #sponsorship #brandstorytelling #brandcampaign #brandactivation #leighgillenevents www.leighgillenevents.ie