Scala’s Post

#TrendAlert - Retail Media: The New Ad King Just attended a fascinating digital marketing seminar by Jennifer Branco, and wow, retail media is having a moment! Here's the deal: Retailers with massive budgets and mountains of shopper data, retailers are becoming advertising powerhouses. Now, they're using it to deliver laser-focused ads, reaching red-hot consumers right at their peak buying moments. Who knew brick-and-mortar stores would become digital ad giants? #retailmedia #digitalmarketing #marketingtrends #retailmarketing #futureofretail #marketingtrends2024 Sources: 1. https://lnkd.in/gjSmr-bM

Retail media is revolutionizing advertising. By utilizing consumer shopping data, it targets ads with pinpoint accuracy, promoting products to the right customers at precisely the right time. 🛒 EMARKETER predicts that global spending on retail media will skyrocket from $50.69 billion in 2019 to a whopping $165 billion by 2025, making it one of the fastest-growing areas in digital advertising. ✨ According to Izabela Franke, our Head of Advisory, success in retail media depends on creating a win-win ecosystem for retailers, brands, and consumers alike. Want to learn more about the potential benefits and risks of retail media? Grab your copy of the new wiadomoscihandlowe.pl magazine with an insightful article by Izabela Franke. 🚀

Figuring out which retail media network is worth spending on given the glut of new retail media networks can be a challenge for marketers. Kristina Monllos covers #brands and #marketing https://lnkd.in/gTP6mFe3

Just 1 day left! Discover how retail media networks, the fastest-growing segment in digital marketing, are reshaping strategies for retailers, brand marketers, and agencies. Co-hosted by Marketing Dive and Grocery Dive, this event will delve into: 1. The convergence of CTV and retail data 2. The role of retail media within organizations and their growing pains 3. The shift of advertising budgets towards retail media Don’t miss out and register for free today: https://lnkd.in/g2Zbcadq #RetailMedia #DigitalAdvertising #Marketing

Retail media is shaping the future of commerce. This article from Path to Purchase Institute dives deep into how retail media networks work and the key factors behind their success. This is a great resource if you want to understand the basics or stay ahead of the game! https://lnkd.in/ecQztDzx #RetailMedia #DigitalStrategy #Marketing #Commerce #PropacAgency

Retail media keeps on booming. The digital retail media market is expected to reach € 128 billion in 2026, up from € 82 billion in 2021... Dive into the 3 trends for 2024 and learn why you want to include it in your own advertising media mix. 👉 https://lnkd.in/dJVmJ8C4 Insights by our growth strategist Mitch Verkuil #retailmedia #ecommerce #2024trends #advertising

Did you know that by the end of this year, retail media will make up 1/5th of worldwide digital ad spend? Franklyn West has built, scaled and in-housed 9 figure retail media advertising programs for world’s leading retail brands. Get in touch today and let’s get to work. #retailmedia #futureofwork #futureofadvertising #adspend #digitaladvertising #retailtech #ecommerce #adtech #mediabuying

Retail media ads isn’t just a trend. Manufacturers/Brands want to invest as they get data and personalization. Retailers (O O and PP) are desperate to find new income sources to soften value chains constrains. 💡👉Monetize or die.

Retail Media Networks are all the rage but how successful do brands find them & what type of #insights are they gaining? More in this infographic on Black Friday results from P2Pi 👇 #A3Media #Advertising #RMNs #RetailMedia #Retailers #Metrics #Data https://ow.ly/TXcT50QutHM

💡 Don't fall into "The ROAS trap" -- Your #retailmedia campaigns are delivering more than you realize. It's time to rethink how to define retail media success. Criteo's new report digs into data from 44K retail media brand campaigns and survey results from brand leaders globally to answer the most pressing questions about the value of brand investments in growing market share and acquiring new high-value customers. https://lnkd.in/eUtQF7XB