Sarah Stemen, MBA’s Post

Why paid search marketers need a growth mindset

⭐️ There are absolutely 💯 agencies that are doing best in class paid search management & marketing. These agencies have happy employees, they invest in training, and they care about your business as much as you. ✅These agencies are uploading offline data, measuring lead quality, they are building jaw dropping dashboards that drive business strategy. They have processes that I don’t necessarily see at larger agencies who succeed on their size & scale. I often find myself stunned when I start working with these smaller agencies because I’m able to see the aspects and strengths that the owners don’t see themselves. I can see this culture embodied in employees. Which brings me to the next question that everyone has been asking me which is… ❓❓❓How did you grow so fast? Here is my answer… 1. I spent 3 - 4 months taking 3 to 4 calls a day with agency owners and other freelancers really getting to know people 2. I went to in person networking events (so many!!!) 3. I never say no to being a guest on a podcast, writing guest blogs or helping/teaching others 4. I started posting on all the social channels even while feeling like a huge cringy dork and not knowing social strategy 5. I know my skill set and have confidence, experience,and passion around ppc 6. I kept going even when I wondered if people even pay or care about PPC experts anymore Lastly, I really take time in the discovery call to ask myself if I can help the client succeed so much so that I often think of other agencies before I think of taking the business myself. This approach ended up putting me in an amazing position as a subject matter expert and agency match maker. I started getting 1 to 2 leads a day (which for 1 person is A TON) It led me to find what makes me unique and that is that I’m able to do what I’m best at while partnering with other genius passionate agencies to allow the brand/advertiser to really grow. 🥫So that’s it my secret sauce… I guess I just really love the people in the paid search industry and I see the good in people/agencies that they don’t see themselves, and that has market value, thankfully ;) because let’s be honest I had no clue what I was doing when I started other than being really good at PPC… So there you go…that is what I did :) Hi,👋 I’m Sarah I have been working in digital marketing since 2007. I’m a mom x3 and I run my own paid search agency and I help brands through my ppc skills and patnerships.

How to drive more conversions with magnetic paid search offers

In the beginning of my career, I only worked in paid search. This made it difficult for me to see the full picture when working with clients. For example, when working with one client, my team and I would show up to meetings with a lot of excitement because search “conversions” continued to improve. However, the client didn’t share that sentiment because they were behind on overall marketing goals. The mismatch in energy during these meetings was palpable, and put some strain on the client relationship. Outside of that one specific example, there are countless other scenarios where specialization can leave an agency or freelancer caught with the blinders on. That’s why I make it a point to help my clients out with paid media efforts, regardless of what platforms they want to run on. In addition to that, getting access to their CRM and looking at overall marketing performance helps me to understand how my piece of the puzzle fits into my client’s bigger picture. A byproduct of that insight is better alignment in meetings since we're both on the same page of where our focus needs to be. - - - - - If you’ve found this insightful, I share the actual work I do to help my clients grow their paid media programs in my weekly newsletter. You can subscribe through the link in my profile.

Are you ready to take your paid search campaigns to the next level? 🚀 Without a solid strategy, it's easy to waste resources and miss out on the full potential of paid search. But fear not! We've got you covered with the essential key components for success. Dive into our latest blog post to gain actionable insights on how to truly harness the power of paid search and achieve remarkable returns on investment. Read more: https://lnkd.in/es6mWD7i #b2bmarketing #googleads #linkedinads #sem #ppc

👋 I speak to dozens of SEO, Digital PR and performance marketing agency owners regularly, many of whom are often looking for Heads of department. 🤔 Many are facing the same issue: they struggle to find people with the nuanced attributes necessary to run, grow and develop a successful agency department. 👀 On the flip side, I speak to hundreds of SEO & Performance Marketers that say that they have been applying for head of department roles for a long period of time without success. On speaking to them, I am often able to explain the skills they. need to acquire or simply highlight better on their CV to stand out. 🔍  So what are these? 1.🚀 Commercial acumen. You can't run a department without being able to keep track of profitability of accounts, tracking capacity to avoid over-burn, and of course, a Head of SEO or Paid Media or even Content would need to be leading the way with regards to new business. We all know SEOs who love expensive tools and Digital PRs that tend to over service out of pride. But can you keep an eye on that? 2.🚀 Live & breathe people and their success A Head of department needs to be about people, development and progression. Success wouldn't be about the achievements of the department head, and would now revolve around growth journey and wins of the team. Some people don't reconcile with that and that's OK. 3.🚀 You'll be all about process A success department head will be all about devising and implementing key processes that will drive efficiency and growth in the department. If you aren't close to this right now in the business but want to be a department head going forward, then work out how you can do this - whether this be shadowing the current head or even the people heading up ops. 4.🚀 New Business and value proposition I mentioned this above under commercial, but a Head of Department worth their salt will fully understand how to win new business and be prepared to be part of the process. They will need to be leading the way and championing with regards to the value proposition of the agency, and will be instilling that into junior members also. 5.🚀 Stakeholder skills are key. To be a successful Head of Department, you need to be comfortable with reporting upwards and dealing with senior stakeholders within the business, and of course, outside of the business (key clients). 👉 Confession 👊 I worked as a hands on SEO & Content Marketer for 10 years prior to becoming an independent recruitment specialist for the space. 🔍 Over that time, I learned the hard way what it took to be a successful head of department. ✅ When I say I learned the hard way, I was one when I shouldn't have been. Deep down I wanted to hit targets and I was tunnel focused. I wasn't motivated by the development of others when that should have been what I lived and breathed. Luckily this was spotted early enough for me to switch to a single track (which I can talk about more in another post)!

I'm honored to have been selected among the Top 100 Most Influential PPC Experts by PPCsurvey! This award series, formerly managed by PPC Hero, has been the gold standard of digital advertising thought leadership for the last ten years. The great folks at PPCsurvey are holding a vote to determine the top 25. Voting will take place between now and December 24th. If you work in digital marketing/PPC in any capacity, I strongly recommend participating in this year's survey and voting process. The survey takes 5-10 minutes and asks questions about the PPC industry, the major ad platforms, and more. Voting takes place on the last page. (Those PPCSurvey people are smart!) In 2021, the last time this ranking was released, I was listed among the Top 5 Most Influential PPC Experts. It was a responsibility I didn't take lightly. I knew thousands of up-and-coming marketers would look to this list—and now me—as a source of knowledge and inspiration to level up their careers, just as I did a decade ago. I think I speak for Isaac Rudansky, who was also named to this list: All of us at AdVenture Media Group remain committed to education, training, and thought leadership. Since the last PPC Hero ranking... - 𝗔𝗱𝗩𝗲𝗻𝘁𝘂𝗿𝗲 𝗠𝗲𝗱𝗶𝗮 𝗵𝗼𝘀𝘁𝗲𝗱 𝗼𝘂𝗿 𝗳𝗶𝗿𝘀𝘁 𝗗𝗢𝗟𝗔𝗛 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲. More than 300 marketers attended DOLAH to learn more about our process for developing strategy and solving complex marketing problems. DOLAH '24 is coming to NYC in April 2024 ... mark your calendars! - 𝗪𝗲 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝘁𝗵𝗲 𝗔𝗱𝗩𝗲𝗻𝘁𝘂𝗿𝗲 𝗔𝗰𝗮𝗱𝗲𝗺𝘆, a comprehensive training library for agencies, freelancers, brand managers, and marketing students. The Academy includes all of the training content we use internally at AdVenture, as well as slide deck templates, sample client proposals, and campaign ROI calculators. - 𝗪𝗲 𝗿𝗲𝗹𝗲𝗮𝘀𝗲𝗱 𝗮𝗻 𝗮𝘂𝗱𝗶𝗼 𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗼𝗳 "𝗝𝗼𝗶𝗻 𝗼𝗿 𝗗𝗶𝗲: 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗴𝗲 𝗼𝗳 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻!" Now available in paperback, hardcover, ebook, and audio formats, "Join or Die" remains a best-seller in its category for three consecutive years and is the go-to playbook for adopting AI in paid media campaigns. - 𝗚𝗼𝗼𝗴𝗹𝗲'𝘀 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘁𝗲𝗮𝗺 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗼𝘂𝗿 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝘀𝗲𝗿𝗶𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗻𝗲𝘄 𝗚𝗼𝗼𝗴𝗲 𝗔𝗱𝘀 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗺𝗼𝗱𝘂𝗹𝗲𝘀. - 𝗜 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗲𝗱 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝘅 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝗶𝗲𝘀 𝗮𝘁 𝘁𝗵𝗲 𝗔𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲 𝗪𝗼𝗿𝗹𝗱 𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗶𝗻 𝗗𝘂𝗯𝗮𝗶 𝗲𝗮𝗿𝗹𝗶𝗲𝗿 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿. - 𝗜 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝗮 𝗧𝗶𝗸𝗧𝗼𝗸! We also renewed our podcast, published more case studies, and have many other projects in the works. Thank you to everyone who has already voted. Your support means the world to us, and I'm excited about what is to come over the next year!

🌟 Why Paid Search Marketers Should Cultivate A Growth Mindset 🚀 At Genbe, we understand the importance of having a growth mindset in the ever-evolving world of paid search marketing. Here are 4 key points on why embracing a growth mindset can lead to success: 1️⃣ Adaptability: Embracing change and being open to new strategies is essential in a constantly evolving digital landscape. 2️⃣ Continuous Learning: Cultivating a growth mindset means constantly seeking new knowledge and skills to stay ahead of the competition. 3️⃣ Resilience: Viewing challenges as opportunities for growth can help paid search marketers bounce back stronger and more determined. 4️⃣ Innovation: A growth mindset fuels creativity and innovation, leading to breakthrough strategies and campaigns. Genbe is going to share more insights on the power of a growth mindset in the world of paid search marketing. Stay tuned for more tips and strategies to boost your campaigns! 💡 #growthmindset #paidsearch #digitalmarketing #Genbe #innovation #brandbuilding #managedservices #MarketingTips #marketingstrategy #advertising #adwords #googleads #onlinemarketing #ROI #datadrivenmarketing #campaignoptimization #marketinginsights https://lnkd.in/g4rdhqsM

How to Start a Digital Marketing Agency When You Don’t Have Any Experience The secret to beginning a digital marketing agency is organically growing and following a strategy. It takes time to get your target audience with or without experience.Digital marketing specialties are a wide variety, and most of them receive the support of online business training. It includes SEO (Search engine optimization), Influencer marketing, content marketing, PPC (Pay-per-click) advertising, Email marketing, and Social media marketing. https://lnkd.in/gqWtJjCd #digitalmarketing #marketingagency #onlinemarketing #socialmediamarketing #seo #contentmarketing #inboundmarketing #digitaladvertising #socialmediamanagement #emailmarketing #digitalpresence #marketingcampaign #marketingstrategy #advertising #digitalmarketingtools #projects TYCOONSTORY