Sandpiper’s Post

Recently got to speak with Allison Carter from Ragan Communications and PR Daily about crisis communications. Members of Ragan's CLC can view the entire article. Main takeaways? Communicators need to plan for even the most unlikely scenarios, should think about how they would approach crises in the news and, most of all, have a plan (and train people on how to work the plan).

In an era when CEOs increasingly double as public figures and the face of their business, they are often as impactful as the brands they represent. Executive positioning in public relations has become necessary to amplify a company's voice through its most influential figures. At Zenergy, we specialize in crafting narratives that underscore a leader's expertise and align seamlessly with their company's core mission and values, transforming them into thought leaders and trusted voices in their industries. Connect with us to discover how our tailored executive positioning strategies can place your leaders—and brand—in the spotlight. #ExecutivePositioning #CEO #PublicRelations #PR #LeadershipDevelopment #Zenergy #ZenergyCommunications

The best CEOs serve as an organizational catalyst. As the organization’s face and often its primary voice, these CEOs develop a proprietary narrative as well as a strong communications strategy. In this episode of CEO Insights, Kurt Strovink sits down with Laurel Moglen to discuss approaches CEOs use to connect meaningfully with their stakeholders and the importance of proprietary narratives around the “who” and the “why" inside their organizations.

The best CEOs serve as an organizational catalyst. As the organization’s face and often its primary voice, these CEOs develop a proprietary narrative as well as a strong communications strategy. In this episode of CEO Insights, Kurt Strovink sits down with Laurel Moglen to discuss approaches CEOs use to connect meaningfully with their stakeholders and the importance of proprietary narratives around the “who” and the “why" inside their organizations.

What happens when you launch a collective of communications professionals? Magic! ✨ The Strategic Communicators Collective has been a dream come true—filled with powerful workshops, brain trust sessions, and the celebration of wins among brilliant PR pros. While it’s too late to join SCC this year, it’s not too late to connect with me! On December 13, you can dive into the vocal empowerment work I’m bringing into the Collective: Find Your Voice As a Thought Leader, a Step Into Your Moxie® Vocal Empowerment experience. Don’t miss this chance to identify and unapologetically communicate your expertise and advocate for yourself and the ideas you want to be known for! The cost to attend is $147. Sign up by November 15 to receive an additional $20 off. There’s space for 20 people. Tap the link to register today: https://lnkd.in/e3wsQUyC. p.s. If you register, please be prepared to attend with your camera ON. This is one session where visibility and connection are critical. #StrategicCommunicatorsCollective #StepIntoYourMoxie #VocalEmpowerment #PRPros #ThoughtLeadership #ThoughtLeaders

Ever feel like your company’s communication is too inwardly focused? Be Good, Be Brief, Be Gone by Jason Miller addresses this head-on, exploring how effective communication means understanding the external audiences that impact or are impacted by your business. Miller’s insights go beyond the usual PR advice. He emphasizes the importance of recognizing and engaging with external groups that may not be directly connected to your organization but can influence your success. It’s a refreshing take on communication that reminds businesses to look beyond their own bubble. For leaders wanting to strengthen their public outreach and build genuine connections, this book is essential. It’s available for free at https://bit.ly/4g2TLqx. #PublicRelations #ExternalStakeholders #BusinessCommunication #LeadershipInsights

The best CEOs serve as an organizational catalyst. As the organization’s face and often its primary voice, these CEOs develop a proprietary narrative as well as a strong communications strategy. In this episode of CEO Insights, Kurt Strovink sits down with Laurel Moglen to discuss approaches CEOs use to connect meaningfully with their stakeholders and the importance of proprietary narratives around the “who” and the “why" inside their organizations.

Enjoy! The best CEOs serve as an organizational catalyst. As the organization’s face and often its primary voice, these CEOs develop a proprietary narrative as well as a strong communications strategy. In this episode of CEO Insights, Kurt Strovink sits down with Laurel Moglen to discuss approaches CEOs use to connect meaningfully with their stakeholders and the importance of proprietary narratives around the “who” and the “why" inside their organizations.

As someone closer to retirement than I ever expected to be at this point in my life, this article warms my heart more than you can imagine. The best leaders I have ever worked for have recognized the important role of communications/corporate affairs person not someone who just writes the memos, but thinks through the ramifications, the potential crisis, and the overall stakeholder reaction proactively! 40 years in the business, and it’s wonderful to see a coming of age and recognition of the important role we communicators have played. https://lnkd.in/ed_rX5GM

Being transparent with your PR deliverables is key to securing long-term clients. In my 17 years as a media and PR leader, I've learned some valuable tips: - Clearly outline what clients can expect from your PR services. - Be honest about the results they can anticipate. - Communicate openly about the strategies and tactics you will use. - Provide regular updates on progress and outcomes. Transparency is the foundation of trust and is essential for nurturing strong, lasting client relationships. #PR #Media #Leadership