Who’s excited for summer movies🎥☀️? We know Snapchatters are. Recently released research from our partnership with Snap Inc. shows that ads from the service drove a 91% lift in theatrical ticket sales. Read more about how Snap Inc. joined up with Samba TV to assess the incremental impact of Snapchat ads on Fandango ticket sales by comparing ad-exposed audiences with a control group. 👉👉https://lnkd.in/ePPWwuzD #SambaTVInsights #TVData #TVMeasurement
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Some observations from 2024 Superbowl ads: 1. Starpower and quirk were the most used techniques, as expected. It was great to see cast members from some of my favorite shows together on screen again. 2. Cutting the clutter was Google with its heart-warming Javier in Frame ad. 3. The Snapchat ad was simple but gave you something to talk about. 4. Both Universal Studios and 20th Century Fox, had this very doomsday-like feel which sparks great conversation - especially when the alcohol moves like Travis Kelce What was your favorite Superbowl Ad? #SuperbowlAd #communikate
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Join Bita Eghbali, Tony Olaoye and Kristie Sita as they dive into Snap Inc.’s Snap Star program. These creator economy experts are providing valuable insights on this verification program for top creators and public figures, and sharing how Snapchat is working to strengthen their relationship with the creator community! Click the link below to join the waitlist! creatormarketingsummit.com #creatormarketing #digitalmarketing #creatorsummit
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Have a Snapchat portal making $689K/Year Net! 📣 Going for just 0.8x multiple! 📈 Imagine owning your own TV network—now’s your chance! 📺 Don’t miss this incredible opportunity to dive into the digital media space. 🚀 DM for NDA & details! Let Buying Beast help you scale your digital empire with ease. 🌐| www.buyingbeast.com #DigitalAssets #SnapchatSuccess #BusinessOpportunity #OnlineBusiness #InvestSmart #BusinessGrowth #PassiveIncome #BuySellBusiness #BusinessDeals #EcommerceGrowth
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Another viral video with 100% organic views The hottest post from our client roster this month goes to…. 🏆 4fun guys - ‘I Exposed Thieves In 4K!’ on Snap Inc. This video has been viewed over 24 MILLION times and counting since it was posted just over 3 weeks ago! 🔥🔥🔥 👆 Check them out on Snap to see what all the fun is about! Curious about how we create these viral moments for our creators on Snap and other key platforms? Get in touch to find out how we make it possible! 📲 #ContentSyndication #CreatorEconomy #CreatorProgram
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💡 How can media companies maximize the power of their audiences? 💡 Recent data from Hub's TV Churn Tracker and Conquering Content studies highlights a crucial segment often overlooked: Black viewers. Here’s why Black audiences are more valuable than ever for streamers: ✅ High Engagement: Black viewers are not just watching more TV; they're enthusiastic about it, stating it's better than ever. They're also the top users of various video platforms (including SVODs, FASTs, premium cable channels, as well as over-the-air broadcast TV) spending over 30 hours per week glued to their screens. ✅ Influencers of Trends: Black viewers are more likely to explore new shows recommended by streaming services and keep tabs on upcoming series and movies. Their active engagement means they play a significant role in shaping what's hot and what's not. ✅ Vital to Growth: Black households lead in the purchase, subscription, and usage rates of entertainment services compared to other groups. They are frequent "Swappers" of services, continually adding and dropping subscriptions, which underscores their critical role in the competitive dynamics of the streaming industry. ✅ Content is Key: For Black viewers, "always fresh" content is a significant draw. Their preferences and behaviors are a clear signal to content providers about the importance of refreshing their offerings consistently. Read more about what the data has to say in our latest Hub Intel 👉 https://lnkd.in/d_tCJnQM #streaming #research #media #churn #representationmatters #blackaudiences
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Facebook and Instagram-owner Meta are likely to overtake the entire global linear TV market in advertising revenue in 2025. This includes NBC, CBS, Fox, and the major broadcasters. The growing importance of performance marketing has helped Meta to disproportionately gain media dollars. #meta #facebookmarketing #instagram #instagrammarketing
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The #nfl 's Plan to Stream the #blackfriday Game Sparks Controversy As many unwind after Thanksgiving dinner, the NFL plans to make history by streaming the first ever Black Friday game exclusively via Amazon Prime. The Jets will battle Miami without national television coverage. This sparked lively debate on my feeds about streaming access. While some applaud more flexible viewing options, others argue it limits convenience and reach. ✅ Pros: Expands streaming pioneer Amazon's partnerships Appeals to tech-savvy younger fans Potential template as audiences shift online ❌ Cons: Requires Prime subscription (~$139 per year) Impacts viewers without reliable internet Loses exposure and walk-by audiences from major networks I see good intentions here, but the execution troubles me. Sports connect us across demographics and backgrounds. This risks leaving fans behind. What do you all think? Is this an innovative move toward accessibility, or does it expect too much from audiences? Are more tech-exclusive deals good for viewers and the game overall? I don't have strong answers but I'm curious to have a thoughtful discussion. Sports often reflect society’s tensions between innovation and inclusion. At what point does “progress” actually regress by isolating fans? #linkedinsports
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🚀I help E-commerce owners getting more sales ⚡️Meta, Google, Snapchat, Tiktok Ads & SEO 💸$3M sales win for my clients Want to be my next case study?👇🏻
Talk about making every dollar count! 📈 Our Snapchat ad campaign is on fire, delivering a stellar 4.84x ROAS. A modest $25 investment resulted in an impressive $121 purchase value in just one day. 🚀💡 #DigitalMarketingMagic #SnapchatSuccess #ROIonPoint
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Great to work with Precise TV on another exciting study, this time looking at the Teen market and their media behaviours. Do check out the report as it is well worth a read! #Teens #media #digital #youtube #youthresearch #teensresearch
🎉 It is time to PARTY! 🎉 Our first-ever Precise TV report looking at the media consumption and behaviour habits of Gen Z teens, aged 13-17, is finally here! PARTY (Precise Advertiser Report, Teens & Youth) reveals insights such as: ▶️6 in 10 teens consider watching YouTube ads rather than skipping 💻76% of teens prefer watching others play videos games on YouTube vs 34% on Twitch 🛍️YouTube drives purchase power due to ad recall that is nearly 4x that of broadcast TV 🎮PlayStation, Nike, adidas, the LEGO Group and Burger King are some of the top brands teens are asking for Download here: https://bit.ly/45x4eEp #teens #GenZ #report #digitalads #youtube #tiktok #video #ads #party
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