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It's an election year which means, as a former Michigan and Wisconsin resident, my phone is practically unusable. Nevertheless, I'm still scrolling. Political ad trends have major implications for all other advertisers. Campaigns and PACs are buying inventory, news content is changing, and Biden is lighting up TikTok by going dark. Here are 5 political ad trends advertisers should watch: https://lnkd.in/eiP6YBTU

I love watching DTC and advertisers that deal with politics for one simple reason. Their mindset. Nothing is off limits to get that incremental lift. If they see something works they will double down on it no matter how ridiculous it seems. If they hear that a sign spinner will drive more revenue, you better be sure they will test hiring one at the corner of the busiest street. And if it works for them, they will absolutely double down on it. There's a reason why so many political advertisers use AM/FM & programmatic audio. It just works. 2/3rds of AM/FM listeners in Nielsen's April 2023 survey of 3,000 adults 18 say they “occasionally” or “never” skip ads when they air. Radio is a 'sticky' ad environment. And by adding radio you're reaching more of your audience and getting better results. “Current political campaigns that aren’t using radio are willingly leaving voters on the table. Radio’s high reach extends to voters across all ages, ethnicities, geographies, voting frequency, and more.” according to Katz Media Group If you look at 2022's Senate and gubernatorial races, Nielsen's report also points out that 39 winning candidates across 27 states used AM/FM radio during their campaigns, with a third of them airing radio spots anywhere from nine to 13 weeks before Election Day.

With the political ad season well underway, we're digging into the fascinating insights from this week's debate to glean where ad buyers can best strategize their buys. Wednesday night, 6.6M US households tuned into Fox News or Fox Business Network to watch the first 🐘 Republican Presidential Debate 🐘 sans Trump. Undoubtedly affected by the former president's decision to run a pre-taped Tucker Carlson segment on X during the debate, more liberal viewers watched the debate than conservatives. With the caucuses quickly approaching, we dug a little deeper into some of these key states to understand the current landscape. One key takeaway? With Nevada underindexing on viewership of the debate, ad buyers looking at the state will need to leverage audience segments to find where these voters can best be reached outside of political events. Reach out for more info on how ✔️. #SambaTVInsights #FoxDebate #FoxNewsDebate #PoliticalAdvertising

Have you ever wondered: who are the people who get to vote on the best #SuperBowl ads? Me and you, of course! USA TODAY’s Ad Meter is open to any adult provided: ✅ You create an account ✅ You rate *every* ad (and there are a lot!) ✅ Your ratings are submitted before 10pm Pacific on Super Bowl Sunday Click here to become a panelist: https://lnkd.in/gWNvryQB Cant believe it, but this will be the first year I vote. Have you participated before? #advertisingandmarketing

Does your org have a plan to cut through the noise of a hyper-funded election year? 🤔 $12.3 billion in spending spending will go towards political advertising in 2024. A staggering 28% or $3.5 billion is expected to be poured into traditional digital marketing channels - a 156% jump from the last presidential election year! Why the increase in spending? Americans are spending more and more time glued to their digital devices, with mobile and CTV capturing over 75% of total digital time in 2023. The heightened focus on digital channels is likely to drive up costs for all advertising across the board as political campaigns look to buy facetime with potential voters. The digital ad battleground is heating up like never before. Curious to learn more about how digital marketing is reshaping political advertising? Read the full story here: https://lnkd.in/dRv-Axhp Source: the Current Author: Zharmer Hardimon

"According to John Link, VP of data at research firm AdImpact, there is an obvious difference in the types of voters campaigns are trying to reach in placing spots during and NFL playoff game and during the Grammys." Check out this Deadline Hollywood article featuring a testimonial from our VP of Data, John Link, https://lnkd.in/erhiM_4c

Biden’s feeble debate performance and another potential Trump presidency shouldn’t be the only thing worrying Americans. Especially American *advertisers* who must compete with the record-breaking political ad spend that we’ll see in the run up to November’s election. An estimated $1.2 billion is set to be spent by political groups on Meta and Google heading into Q3 and early Q4. More ad buys means less inventory for everybody else. Less inventory means higher costs (CPA’s) for advertisers. All while we move into what is also the most important season for advertisers: the run up to the holidays! Therefore, regardless of what you sell, be aware of how this limited inventory will affect your advertising budget for social channels.