Salted Roots’ Post

🌟 Embrace the Power of Humanity 🌟 In a world often clouded by intolerance, it's crucial to pause and remember incredible individuals who ignite our spirits, encouraging us to become the best versions of ourselves. Today, I'd like to take a moment on LinkedIn to share the remarkable story of SOMA, a small NGO with a colossal dream of bringing hope and transformation to the lives of young black girls in São Tomé through the therapeutic magic of surfing. You can read about their awe-inspiring journey right here: https://lnkd.in/dZZtZYGa. Their story is nothing short of extraordinary, demonstrating the boundless potential for good within our collective humanity. Now, here's where you come in! 💫 I'm asking for your support, no matter how small. A humble donation of just 1€ can make a world of difference, and if you find it in your heart to give more, that's simply incredible! Your contribution will directly impact these young lives and help SOMA continue their mission. You can donate here: https://www.somasurf.org. But that's not all – for those of you who work with brands connected to the world of surfing or aspire to be, consider purchasing SOMA's content on Shutterstock: https://lnkd.in/dc_HAGjT. By buying SOMA's images, brands will also be contributing to more black women being represented in surf, ensuring diversity and inclusion in this inspiring community. I understand that not everyone can contribute financially. In that case, I kindly ask for your support in a different way. Please consider sharing this post with your network. By spreading the word, you're helping raise awareness and potentially connecting SOMA with individuals or brands who can make a meaningful impact. Let's unite in this powerful wave of compassion, empathy, and action! 🌊 Together, we can make a difference and be the change we wish to see in the world. Join us in supporting SOMA, and let's create a brighter future for these incredible young girls. 🌈💪 #InspireWithSOMA #SurfingForChange

There’s a bit of depth to unpack regarding the recent announcement of our partnership at Surfers For Climate with Polestar in Australia. First up: in environmental advocacy, the first criticism is that you’re a part of the problem whilst trying to solve the problem. Sometimes labeled a hypocrite, always never doing good enough to open up your mouth about the issue and the way forward. Our partnership with Polestar helps as ‘walk the walk’ on climate action as well as save money fueling our mission on Australian roads. Secondly: I’ve always wanted to position Surfers for Climate as a partner to brands who are values aligned, keen to back us in our work, and put resources into engaging their audiences for us. The amplification of the mission and vision of a small non-profit like us is critical to our growth and impact. I recently sung the praises of the team at SKIPPER for leaning in as excellent partners. Polestar through this investment in us, is another excellent partner. Thirdly: I cut my teeth in environmental work originally in Sweden with my dear friend Alexander Lidgren a decade ago now. I remember when I visited again in 2023 we visited the Polestar shop in Malmö and I thought then, “how cool would it be to partner with this crew?” Well, we did it. I love the connection back to Sweden where it all really began for me. So there you go LinkedIn. Enjoy this partnership content, forgive my cutback that is clearly me falling off… and if you’re ready this, and watching the content thinking “that’s cool, I want to get involved with Surfers for Climatw in the same way Polestar has, then take notes (because this is the gold standard) and get in touch. Also, if you’re looking for some sexy wheels with a lower impact and cost, consider getting behind the wheel of a Polestar. I can attest to the pure thrill and ease that they provide. Huge thanks to Jonathon, Max and the whole Polestar Australia team 🤙🤙 Also wonderful to work with my mates Adrian Emerton and Caleb Graham on this piece 🤙

The start of something big. The inaugural Adaptive Australian surf lifesaving titles. It’s not about the Albatross Nippers or even surf lifesaving. It’s about inclusion. #Surflifesavingqld #inclusionmatters #beachlife #goldcoastlife #goldcoast #surflifesaving #inclusion

"Teahupo’o is for the women after all’: flawless surfing vindicates push for gender equality" Not too long ago this olympic sports was struggling! Asked two years ago about the advancement towards gender equality in surfing, Australia’s Tyler Wright told the New York Times that “it takes a lot of minor, small, minute shifts for progress to really happen”. But sometimes, those incremental steps culminate in a decisive moment. Change, to paraphrase Ernest Hemmingway, can come gradually and then all at once. ‘I’m frothing on it’: Australia’s next big surfer George Pittar soaks in new success Read more This week, that moment came for women’s surfing. In heaving eight to 10ft swell at Teahupo’o in Tahiti, renowned as one of the most fearsome waves in the world, the best female surfers put on a spectacular show. “Teahupo’o is for the women after all,” exclaimed event winner Vahine Fierro, following one of the most exhilarating days of competitive surfing in the sport’s history. The World Surf League (WSL) has been on a journey towards gender equality in recent years, shaking off its reputation as a sport filled with sexism. In 2018, the governing body announced equal prize money for every WSL-controlled event. In 2022, the sport moved to a fully integrated world tour, meaning the men and women compete in the same location, in the same competition window, at every event (previously there were some joint events and some distinct events). Continue reading ... https://lnkd.in/diasdkTn #Surfing #Equality #GenderEquality #Sexism #Sports #Olympics #Paris2024 #Waveriding #WomenInSports #Womensrights #GirlsCanSurf International Surfing Association (ISA) World Surf League International Olympic Committee – IOC

Perfect waves outside Nazaré… Surely not? Another positive mental health champion at The Wave joins our One Question place-based conversation in Brisl in September. This conversation is the start of something radically simple: Why wouldn’t we work together to pull on positive mental health levers, rather than each invest in more and more sticking plasters? Local policy, local strategy, common purpose, shared actions. Let’s make some waves 🌊 Via Sarah Parsonage

Good storytelling

Here's how waves and surfing are changing the lives of young girls and women from São Tomé e Príncipe. #saotome #saotomeeprincipe #saotomeandprincipe #womensurfing #blacksurfers #somasurf #surf #surfing Cc: SOMA Surf