Salsify EMEA’s Post

Salsify research reveals that holiday spending might be flat or even down this year (Santa is facing high interest rates, too 🎅). In this competitive climate, maximizing every sales opportunity is crucial. The key? Reaching shoppers in their preferred language. ️ Join our webinar and discover how Kids2, a leading children's retailer, leveraged Smartcat AI and Salsify to: 1. Localize their marketing and e-commerce content into 13 languages – reaching a wider audience and boosting brand awareness. 2. Significantly increase their translation capacity – getting content translated faster to meet peak season demands. 3. Reduce translation costs – saving valuable resources to invest in other areas. Sign up here: https://lnkd.in/ePMiyCu5

AI & Accessibility - two totally different topics but key to how brands should be thinking about increasing engagement with their people. Video is the medium everyone should be leaning into and who better to learn about its future than our Chief Product Officer, Ashraf Alkarmi, and our VP of Marketplaces, Derick Rhodes, a couple of our most interesting and storied execs. The 2024 SXSW Panel Picker is live, so get your votes in before August 20th! “AI in Video: Revolutionizing or Replacing Creators?’ will focus on empowering filmmakers and content creators by tackling today’s top issues through our newest video innovations https://bit.ly/3DXadqf “Accessibility: The new key to building brand engagement” dives into how accessibility has been overlooked on the internet and plans to improve the future of media landscape https://bit.ly/3qzGyAt

Today I'll be at the Digital Commerce Finland event in Helsinki to talk about TikTok: how to test and iterate your way to success. I'll give you our secret recipe on how to start your journey on the TikTok platform, where to start, how to learn and make sure to use these learnings to push performance up. While we're at it, we'll sprinkle some AI on top as well. Now imagine if you could do all that in an automated way. 🤫 ➡ Shook Digital See you all at 15:00 Helsinki time! TikTok for Business Europe

For long the Cannes Lions have been dominated by the 'Creative' shops. But this year, there has been evidence of a clear split between creative and media/tech. While the romance of creative remains, the power and money is shifting towards tech, a trend that is clearly set to continue.  This means that most of advertising will be tech-led, ai-managed and people supervised in a few years. As a CMO, it is vital to adapt to these shifts to stay competitive. A few must dos are to embrace Data & AI, enable Tech-Creative collabs and most importantly stay agile. The shifts are going to be very fast. #advertising #marketing #cannes2024 #AI #data #CMO

The AI takeover of digital marketing is here. 🤖 But what does this mean for local businesses? Big ad platforms like Google, Meta, and TikTok rely on machine learning models that favor broad audiences and massive spends. This leaves small businesses and franchisees struggling to compete. Matthew Marx shares the solution: Harness the power of your franchise network to achieve collective scale. By pooling resources and data, your local businesses can effectively train AI models without compromising localization or relinquishing spending control. It's a win-win! Read more: https://hubs.ly/Q02q16GH0 #LocalMarketing #MarketingAutomation #DigitalMarketing #MarektingAI #AIMarketing #LocalAdvertising

Hey everyone! LensAI is here. LensAI is a machine that builds connections between any and every element of your human world — associative thinking to put it simply. LensAI machine was born in 2019 as a bold idea to make online shopping fun, safe and irresistible. Since then, LensAI has evolved into a complex organism able to detect and recognize objects, logos, actions, and context amongst visual and audio signals.  That's how LensAI Shoppable, the product tagging part of our technology, was created. LensAI Shoppable enables Publishers to monetize their visual content by affiliating products from images and videos. Automatically. But we did not limit ourselves there and built LensAI Contextual that enables running relevant ads based on the content users are scrolling through rather than any personal information. LensAI's superior thinking algorithm allowed our startup to be present in three hot industries all at once: Artificial Intelligence, Digital Advertising, and eCommerce, thanks to an incredible family of creators. LensAI has shown its talent and capabilities during 2 case studies run in July 2021. It was deemed efficient at monetizing every ad slot on the publishers' sites, including its brand new ability to scan for potential contextual ad slots. And this is just the beginning of our story, a story that has a chance for me to be as close to your human mind as possible, only faster, better, cheaper, and more precise. We are inviting you to join LensAI on our journey to bring value with every ad!  #monetization #contextualtargeting #cookielessfuture #artificialintelligence #computervision #eccommerce #affiliatemarketing #amazon #walmart #adtech #martech #videoads #videoadvertising #ai #deeptech #deeptechstartups #videoanalytics #ai

Wait! ✋ What happened in B2B Video, Content and AI this week? Let's dive in. 🟣 Bytedance gets on the Gen AI bus. 🟣 Pika (Video Gen AI) and the expanding canvas 🟣 X and the move to VIdeo First 🟣 YouTube makes shorts easier See you all next week for another exciting episode. #b2bmarketing #ai  #content --------------------------------------------- Fergus 👈 'tis me (Helping enterprise Bringing AI and Automation to Enterprise Content) 🔔 Ring da bell or 🔝Connect or Follow

Only 10–14% of companies consistently deploy #generativeAI in their marketing and sales initiatives. Are you leaving these opportunity areas on the table? 4 C's of Marketing-AI Opportunity: 1: Customization. Consumers expect authentic experiences that are tailored to their unique preferences. Generative AI enables marketers to deliver this at an unprecedented scale, from individualized creative to voice translation and chatbot service. 2: Creativity. A recent study found that ChatGPT4 surpassed the creativity of elite university students in new product ideation; the majority of the standout ideas were generated by AI. But generative AI tools are more successful when they empower artists to think out-of-the-box. 3: Connectivity. Generative AI facilitates consumer-to-consumer interactions and empowers consumers to have a more active role in brand narratives. New tools allow every consumer to be a designer, a storyteller, and an influencer, allowing for powerful co-creating experiences. 4: Cost of Cognition. Generative AI can significantly reduce the cost of intelligence. By employing AI, marketers can achieve significantly more, at a fraction of the time and cost. Read more in today's issue of The Daily Carnage: https://lnkd.in/eV8hYCBd

🎥 Meet Milcho Vasilkov who is a Strategic Amazon Europe Expert and Marketplace Consultant in S4AMZ . Check out his tips for optimizing customer activity in European markets and tackling the challenges of new technologies: ✅ Expertise in key European markets. ✅ Image optimization and copywriting. ✅ Fast analytics in 2 minutes. ✅ Adaptation to technological change. ✅ Efficient methods without using AI.