Salsify EMEA’s Post

Did you know that 65% of holiday shoppers plan to maintain their spending levels from last year, while an additional 15% anticipate increasing their spend? 💰 This consistency is an opportunity for retailers to reflect on past performance and optimize strategies for the upcoming season 📈 Click below to read Salsify's "Ultimate Ecommerce Holiday Toolkit" which is full of data and recommendations to make sure your company is ready to take advantage of the holidays 🎁

According to Adobe Analytics, online sales on Black Friday 2023 reached $9.8 billion, a 7.5% increase from 2022 😮 And according to Salsify's *new* Ecommerce Holiday Toolkit, 62% of shoppers plan to shop on Black Friday this year. Are you ready to capitalize on this trend and get a piece of the pie? 🥧 Click below to read Salsify's Holiday Toolkit, chock full of tips and insights to help brands and retailers prepare for the holidays! 🎁

According to Adobe Analytics, online sales on Black Friday 2023 reached $9.8 billion, a 7.5% increase from 2022 😮 And according to Salsify's *new* Ecommerce Holiday Toolkit, 62% of shoppers plan to shop on Black Friday this year. Are you ready to capitalize on this trend and get a piece of the pie? 🥧 Click below to read Salsify's Holiday Toolkit, chock full of tips and insights to help brands and retailers prepare for the holidays! 🎁

Thinking about the holidays...in June? Seems like a good way to trigger anxiety 😅 But did you know that 27% of all shoppers plan to start their holiday shopping as early as October? Salsify's new 2024 Consumer Holiday Shopping Report releases today and offers crucial insights and trends shaping this year's holiday shopping landscape, helping brands and retailers prepare NOW to take advantage of the season. Click below to access the report!

Thinking about the holidays...in June? Seems like a good way to trigger anxiety 😅 But did you know that 27% of all shoppers plan to start their holiday shopping as early as October? Salsify's new 2024 Consumer Holiday Shopping Report releases today and offers crucial insights and trends shaping this year's holiday shopping landscape, helping brands and retailers prepare NOW to take advantage of the season. Click below to access the report!

💡 Did you know? In 2022, around 57% of #Christmas purchases were made online, compared to 43% in brick-and-mortar stores. 📱 Approximately 62% of US social shoppers mention that their most recent purchase was through #Facebook. 🛍️ #BlackFriday and #CyberMonday officially inaugurate the end-of-year peak sales season in the online stores' world, marking the beginning of the 🎄 #HolidaySeason in #ecommerce. 📈 Current shoppers face countless purchasing decisions that can directly influence your online store's conversion. 🤔 What makes this season different? Discover it in our latest #blog, where we explore the 7 trends and strategies shaping the Holiday season in e-commerce, from post-pandemic innovations to adapting to new buying behaviors. 🔗 Check out all the information here: https://lnkd.in/ethix2g3 #content #ecommerce #commerce #marketing #business #sales #holiday

#BlackFriday Peak Season will be longer than ever, with purchases spread across the entire period from October to January 2025. However, increased competition is making it harder to capture attention while economic pressures are affecting Australians’ ability to spend. This is why It’s crucial to have the right strategies in place earlier for a successful Peak Season.  Last week, News Xtend attended Google Live Stream event and uncovered some valuable consumer insights and strategies to make the most of this Peak Season. Here are our key takeaways: 1. Consumer confidence matters: Consumers who feel confident at purchase are 10 times more likely to be satisfied after buying and 18x more likely to recommend brands to family or friends. Make sure you have a clear understanding of your consumer journey and think about your shopper mindsets to drive more value to your business. 2. What are the 4 shoppers ‘D’s mindsets? These are the ways shoppers think about their purchases. Consider where your customers sit in the 4D mindsets and their journey with deliberate and determined being the most prominent in the current landscape:  - Deliberate Shoppers: Making informed purchases. - Determined Shoppers: Move quickly to conversion. - Deal Seekers: Focus on buying on sale. - Devoted Shoppers: Loyal to brands they trust. 3. Extend sales beyond Cyber Week: Your deliberate mindsets (deal-seeking behaviours) are expected to be central this season, with shoppers hunting for the best prices. Make sure you provide the right information so consumers feel confident and informed throughout their purchase journeys. Also, surface messages early and stay top of mind for those determined consumers actively deciding where to purchase. 4. Offer quality across your digital store: Your digital store should reflect a well-organised physical store. Offer Google as much information as possible with clear labelling and comprehensive product information highlighting sales, promotions, and delivery options so consumers are engaged. Also, use unique discounts for new customers and loyalty members to retain high-value shoppers. 5. Use Impactful Annotations: - Deals and price annotations can attract deal-seeking shoppers. - Product ratings build consumer and brand trust. - Shipping annotations, including costs, speed, and return policies, reduce perceived purchase risks. Talk to one of our Account Managers today to learn more about how we can provide you with a comprehensive digitally tailored strategy to support your #PeakSeasonPlanning. Belinda MacPherson Karen Gill Edgardo (Jed) Tallada Stephen Warren Amelia Faulkner Lisa Gillman Medha Mittal Anthony Christian Jacob Hoskins Sophie Madden Tristan Paul C. Andy Reeves Hannah Myers

🔎 Believe it or not, the top spot holiday shoppers are turning for gift inspiration is: Physical retail stores. But where else are shoppers searching, and what types of gifts are shoppers searching for across offline and offline channels for the upcoming season? For generation-specific insights and more, check out the post below 👇 https://hubs.li/Q02H3qzt0

The NRF predicts holiday spending to increase 3% to 4% this year; with online & non-store sales are expected to lead the increase. Well, the season is now in full swing with two weeks remaining. Retaildive.com shared their key takeaways from Black Friday weekend and it looks like things are off to a solid start. Traffic and sales increased 1% and 2% respectively. How great is it that brick and mortar is not dead! People are shopping in stores to experience product, not to mention the social aspect of shopping with family and friends. KPIs indicating the quality of the purchases are strong. Shoppers voted for Health and Beauty products, while sales of home products declined. Despite the increase in traffic, Retail dive.com reported a slight decline in customer conversion rates. Are customers waiting for more deals? What do you think? #holidayshopping #retailnews #retail

Don't Get Caught Off Guard: Forecast Your Holiday Success Now 🎄🦃🎃 Retailers, the holidays are closer than they appear! ⏰ Critical marketing decisions need to be made today to dominate the season. Don't rely on guesswork - unlock actionable insights with Zeta Global's 2024 Holiday Shopping Trends Report. This report is your secret weapon for understanding consumer behavior. We analyzed historical data and surveyed over 6,000 shoppers to reveal: ✨ Gift preferences and budgets ✨Popular shopping destinations (online & offline) ✨ Emerging trends shaping the holiday season Knowledge is power. Download the report today to make data-driven decisions and achieve your holiday sales goals: https://ter.li/v91iaw #BlackFriday #CyberMonday #HolidayShopping #HolidayMarketing #RetailInsights