Collaboration between brands and retailers is the key to success! 🤝 Check out this new report from The Digital Shelf Institute and Microsoft Advertising about Joint Business Planning for insights on how to collaborate more efficiently and effectively.
🤝 Joint Business Planning (JBP) is a vital practice for brands and retailers to align on their goals for the upcoming year. However, the lack of standardization in this process can lead to confusion and misunderstandings on both sides. That's why the Digital Shelf Institute teamed up with Microsoft Advertising to release a ⭐ new report ⭐ featuring insights from 14 top brands and retailers on how they approach JBP. From food and beverage to toys and home improvement, these industry leaders share their best practices and tips for successful collaboration. Want to streamline your JBP process and set clear expectations for success? Download the report now for insights and a practical rubric for efficient collaboration. ⤵ #JointBusinessPlanning #CollaborationIsKey #RetailSuccess #BestPractices #JBP
