Salsify’s Post

According to Adobe Analytics, online sales on Black Friday 2023 reached $9.8 billion, a 7.5% increase from 2022 😮 And according to Salsify's *new* Ecommerce Holiday Toolkit, 62% of shoppers plan to shop on Black Friday this year. Are you ready to capitalize on this trend and get a piece of the pie? 🥧 Click below to read Salsify's Holiday Toolkit, chock full of tips and insights to help brands and retailers prepare for the holidays! 🎁

Did you know that 65% of holiday shoppers plan to maintain their spending levels from last year, while an additional 15% anticipate increasing their spend? 💰 This consistency is an opportunity for retailers to reflect on past performance and optimize strategies for the upcoming season 📈 Click below to read Salsify's "Ultimate Ecommerce Holiday Toolkit" which is full of data and recommendations to make sure your company is ready to take advantage of the holidays 🎁

Did you know that 65% of holiday shoppers plan to maintain their spending levels from last year, while an additional 15% anticipate increasing their spend? 💰 This consistency is an opportunity for retailers to reflect on past performance and optimize strategies for the upcoming season 📈 Click below to read Salsify's "Ultimate Ecommerce Holiday Toolkit" which is full of data and recommendations to make sure your company is ready to take advantage of the holidays 🎁

💡 Did you know? In 2022, around 57% of #Christmas purchases were made online, compared to 43% in brick-and-mortar stores. 📱 Approximately 62% of US social shoppers mention that their most recent purchase was through #Facebook. 🛍️ #BlackFriday and #CyberMonday officially inaugurate the end-of-year peak sales season in the online stores' world, marking the beginning of the 🎄 #HolidaySeason in #ecommerce. 📈 Current shoppers face countless purchasing decisions that can directly influence your online store's conversion. 🤔 What makes this season different? Discover it in our latest #blog, where we explore the 7 trends and strategies shaping the Holiday season in e-commerce, from post-pandemic innovations to adapting to new buying behaviors. 🔗 Check out all the information here: https://lnkd.in/ethix2g3 #content #ecommerce #commerce #marketing #business #sales #holiday

Holiday shoppers turned out in historic numbers for both online and in-store purchases during the Cyber 5 period. Online shopping was the preferred choice for many, exceeding expectations with more shoppers taking to the web. These insights provide a comprehensive view of the Cyber 5 shopping period, helping online retailers understand consumer behavior and prepare for future holiday shopping seasons. It's clear that the e-commerce landscape is continually evolving, and retailers must stay agile to meet changing consumer expectations and preferences. These strategy insights serves as a valuable resource for retailers and industry observers. It sheds light on key trends, consumer behaviors, and the strategies that drive success during this crucial shopping period. #CyberInsights #HolidayShopping #EcommerceTrends

While Black Friday and Cyber Monday generated record-breaking sales, savvy shoppers continue their spending throughout December, making weekdays a profitable period for retailers. Mastercard data reveals an average of $4.2 billion spent on weekdays and $4.4 billion on weekends during the last holiday season. Here are strategies to capitalize on this weekday spending: Extend Compelling Deals: Maintain the momentum by offering attractive deals and discounts throughout December. This incentivizes shoppers to continue purchasing beyond peak shopping days. Highlight Weekday Convenience: Promote the advantages of weekday shopping, emphasizing shorter checkout lines, easier parking, and less crowded stores. Target Off-Peak Shoppers: Offer special promotions or extended hours to attract early risers and night owls who prefer shopping during non-peak times. Showcase Ideal Gift Options: Continue showcasing products that make ideal gifts, highlighting their suitability for different recipients and occasions. Maintain Excellent Customer Service: Ensure exceptional customer service throughout December, regardless of the day or time. By implementing these strategies and deploying a dynamic bid and budget strategy, along with adjusting holiday messaging to cater to "Determined Shoppers," retailers can capture a significant share of weekday shopping and maximize their holiday sales. Remember: This holiday season extends beyond the peak days, with determined shoppers seeking deals and convenient shopping throughout December. By implementing these strategies, retailers can ensure they don't miss out on this lucrative opportunity and position themselves for a successful holiday season. https://lnkd.in/gYNFG8Ry #determineshopper #consumertrends #omnichannel #retail #holiday #shopping #commerce

As soon as December hits, we see the emergence of the determined shopping mindset: shoppers using all days and resources available to them, both in-store and online, to get their shopping done ahead of the holidays. Here are three strategies brands should leverage to win over these always-on, determined shoppers.

Consumer spending is getting more conservative this holiday season, and that’s likely to continue into 2024. First reports out of #BlackFriday and #CyberMonday have delivered record sales, mostly in electronics, apparel, furniture, grocery, and toys. And among those numbers, two consumer trends have begun to emerge this holiday shopping season: 1️⃣ Discounts had a huge impact on buyers’ decision to purchase—driving almost an 8% increase in online sales from 2022. 2️⃣ Buy Now/Pay Later payment methods hit record purchases, increasing almost 43% compared to last year. And the overarching trend is that Americans are spending...but they need a reason to. It’s no longer spending because you have the money—with ongoing fears of a recession dominating news cycles this year, Americans are saving up. They’re waiting to see what’s going to happen. And if they are going to purchase something, they’re going to need a really good reason to. As we’ve seen, that doesn’t mean it has to be a necessity good; but the purchase needs to feel justified. https://lnkd.in/gD7fT6Q2 #advertising #media #HolidaySeason #Consumer #ConsumerSpending #BuyerTrends

The NRF predicts holiday spending to increase 3% to 4% this year; with online & non-store sales are expected to lead the increase. Well, the season is now in full swing with two weeks remaining. Retaildive.com shared their key takeaways from Black Friday weekend and it looks like things are off to a solid start. Traffic and sales increased 1% and 2% respectively. How great is it that brick and mortar is not dead! People are shopping in stores to experience product, not to mention the social aspect of shopping with family and friends. KPIs indicating the quality of the purchases are strong. Shoppers voted for Health and Beauty products, while sales of home products declined. Despite the increase in traffic, Retail dive.com reported a slight decline in customer conversion rates. Are customers waiting for more deals? What do you think? #holidayshopping #retailnews #retail

Some of our customers started observing holiday shoppers, and here's what happened:   → 1. Engagement increased five-fold   - Shoppers were five times more likely to click on retailers' product recommendations. - The visibility of personalized content improved, with an 81% increase in clicks. - Customers are browsing 22% more pages per visit and lingering 10% longer on each page.   → 2. Sales witnessed a 4.41% uptick   - The increased engagement is translating into a surge in sales. - Marketing emails with product recommendations saw a 13% increase in click-through rates. - Retailers that made product discovery easier reaped the most benefits.   → 3. Mobile dominance in e-commerce   - Mobile devices accounted for 74% of all traffic and 62% of sales during Cyber Weekend. - Shoppers preferred the convenience of shopping on their phones, making mobile the dominant device for e-commerce.   → 4. Savvy shoppers are more discerning   - Shoppers are investing more time and effort in their holiday shopping. - Retailers focusing on enhanced product discovery were the preferred choice for these savvy shoppers. - The extended browsing and interaction time contributed to the improved sales figures.   That's it!   PS: Ask me anything about consumer behavior and e-commerce trends.   #HolidayShopping #ConsumerBehavior #Ecommerce #MobileShopping