Where are the helpers? Who are the helpers? I do believe the big brains are circling together and working to prevent this demise.
I joined a big meeting with the Family Winemakers of California last week in Sacramento with the lobbing firm who is our voice for the state, an organization that every single indie winery should join immediately. They are the protectors, a voice for us all. I can’t express this enough.
The 3T game flipped on us small guys in 2020, now Smith Story is gaining traction again utilizing DTC data that is helping connect our wholesale states to exactly where our wines would sell well. It is working. We are busier than ever before on the front lines to bridge this gap between wineries, wholesalers, accounts and the end wine consumer.
North Coast Wine Country travel is crickets. The California economy isn’t helping, hasn’t been. Wineries…are you communicating to your fan base how easy it is to land in the heart of Wine Country? Blast this out, Charles M Schulz-Sonoma County Airport-STS is a beautiful option for those hating on San Francisco.
Cost of living, cost of making a product from the earth… it is all playing a role in this downturn.
I remain optimistic!! Wine is a pleasure, it is history, wine is geography, wine is social and in moderation wine is the most affordable luxury at the dinner table.
“We didn’t get this far to just get this far, making and selling wine is the livelihood for thousands of hard working passionate people in the Goldenstate.”
Who’s with me? We all need to be a helper.
https://lnkd.in/grNYiiPG
Helping Franchisees, like you, to get the loan you need to get opened. It's what I do all day, every day.
4moWe would love to talk with you guys about our "Road to 10" program for your franchisees.