Sagaci Research’s Post

☕️ Our Hot #Beverage category case study in #Malaysia shows flat growth cushioned by higher prices but a drop in market volume. The decline is driven mainly by Teen Aches and Full Adult Families. Identifying the causes and understanding shopper behaviours can help brands form effective strategies. Read more https://lnkd.in/gQ4cUnvM

🌙📱 This Ramadan, consumers' shopping and online behavior is evolving, and we’re on top of it at Sapience! Dive into our latest analysis for Ramadan 2024 to catch up on the newest consumer trends. Discover when to engage with your audience, what’s flying off the shelves, and how to make your brand pop during this busy season. Equip your business with our insights and thrive this Ramadan. Check out our article for all the details! #Ramadan2024 #MarketInsights #SapienceResearch #BusinessAdaptation #Ramadan #ConsumerBehavior #StrategicMarketing #CulturalConnect

Our latest research in Japan reveals the generational divide in expectations for the FMCG industry's future development: older demographics are less optimistic, while younger respondents have a more positive outlook. It's fascinating to see how different age groups are shaping the future of the FMCG industry. What are your thoughts on these findings? Explore the insights more: https://hubs.li/Q02qRwNP0 #FMCG #ConsumerOutlook #Japan #AsiaMarketTrends #consumerinsights #customerengagement #engagementlab

Why we invested in Mama Foods 'The U.S. market for ethnic groceries tailored to Latinos presents a significant opportunity, with ethnic food items and groceries increasingly gaining popularity among mainstream retailers. This growing trend aligns with the desires of a demographic driven by nostalgia. Despite the ever-increasing presence of ethnic groceries, the majority of the market still leans heavily towards traditional offline retail models. This landscape presents a unique chance to tap into the expanding direct to consumer e-commerce channel, aiming to cater to a demand within a market ripe for digital innovation and direct consumer engagement.' https://lnkd.in/eG9-78PF Nicolas Maslowski Samuel C.

🛒 Discover the latest shifts in South Africans' grocery shopping habits! Our findings show changes in store preferences, delivery choices, deal hunting behavior, and shopping frequency. Gain insights into adapting consumer behaviors and engage with this dynamic market.

🔍 Curious how main market South Africans are changing their grocery shopping habits? Our latest findings from the Moya Quiz, in partnership with iMali Quiz, reveal interesting shifts in consumer preferences over a year. 🛒 Shopping Destinations: Shoprite's dominance in the grocery store sector has decreased, now capturing 51.6% of the market, down from 63.1%, but still the outright preferred grocery store. Meanwhile, Boxer is making significant strides, nearly doubling its share to 12.9%. 📦 Grocery Delivery: Although there has been an overall decrease in the use of grocery delivery, Checkers Sixty60 jumps to most preferred, whereas the previous leader Pick n Pay asap! has seen a decrease in use from 32.2% to 23.9%. 📅 Deal Hunting Behaviour: More consumers are checking for supermarket deals before they shop, a significant increase to 53.7% from 37.2%. Interestingly, the trend of waiting for payday deals has lessened. 🛍️ Frequency of Visits: The frequency of visits to supermarkets has seen a notable shift towards more regular visits: 26% of consumers now shop a few times a week, up from 16.3%. This correlates with the reduction in one big shop at the end of the month over payday. These trends provide valuable insights into how consumer behaviors are adapting in response to changing economic conditions and lifestyles. For more detailed insights and to understand how you can better engage with South Africa's diverse consumer market, contact us here: https://lnkd.in/eQvHwd_E #MoyaQuiz #Gamification #MoyaApp #Datafree #ConsumerBehavior #RetailTrends #GroceryShopping #SouthAfricanMarket #MarketResearch

QR code usage stats for FMCG companies (2023): QR code popularity is on the rise, but what are the stats saying? - FMCG industry saw a 247% increase in QR code usage in 2023 - 87% of people feel QR codes are easy to use - 34% of scans are to verify the authenticity of a product - 60% of customers scan for discounts and coupons - 75% of users usually scan QR codes on FMCG products (USA) These stats are based out of the US, so it's not fair to say this is the case in Europe. However, could this be a case of another popular trend in the US that will creep into the EU over the coming years? With the benefits US brands are experiencing, we at SeeGap believe it's only a matter of time. Check out the rest of the stats below.

52% of consumers in the UAE and KSA prefer purchasing from socially and environmentally responsible companies, showing a rise in conscious consumerism. Download our latest report to learn more about how consumers are prioritizing sustainability in their shopping habits across key sectors like retail, travel, F&B, auto, media, and advertising. The report includes insights into: 📊Conscious consumer's demographics: Age, gender, life stage 💚Attitude towards sustainable living and retail 👚Supermarkets & pre-loved stores they frequent 🚗Views on buying electric vehicles 📱Internet and social media activities Download your free copy here👉https://okt.to/7ktYN3 #ConsciousConsumerism #Sustainability #YouGovInsights

Are you ahead of the game? 99% of South African consumers have shifted their shopping habits as a result of rising living costs and economic challenges. Enter opportunity! The opportunity for FMCG brands and retailers to capture market share by harnessing their data and insights to adapt to these consumer shifts and enhance their strategies. For more insights on the changes of consumer behaviour in SA you can read the full Bizcommunity.com article here: https://lnkd.in/djXi8xiv #sales #dataanalytics #data #software #business #tech #innovation #productivity #strategy #leadgeneration #revenue #revenuegrowth #realtime #automationsolutions #businessinsight #solution #consumerbehaviour #fmcg

🛒 What's in the shopping carts of Ramadan and Eid shoppers in 2024?🌙 YouGov’s latest report revealed that 86% of the UAE and KSA consumers are considering major purchases during Ramadan this year. Download the report 'Guide to 2024 Ramadan Shopping Insights' to gain a deeper understanding of consumer behavior in the UAE and KSA. Key report highlights: 🛍 Shopper demographics 📊 Top categories in mind for Ramadan shopping 🚗 Attitudes towards tech, auto and retail products 💚 Year-round charitable trends 📲 Media behaviors and preferences 🧐 Most considered brands across sectors Download your free copy here 👉 https://okt.to/mv6AV1