Sagaci Research’s Post

𝐅𝐞𝐦𝐬 𝐰𝐞𝐥𝐜𝐨𝐦𝐞𝐬 𝟐𝟎𝟐𝟒 𝐚𝐫𝐦𝐞𝐝 𝐰𝐢𝐭𝐡 𝐚 𝐛𝐨𝐮𝐪𝐮𝐞𝐭 𝐨𝐟 𝐩𝐫𝐞𝐬𝐭𝐢𝐠𝐢𝐨𝐮𝐬 𝐥𝐨𝐜𝐚𝐥 𝐚𝐧𝐝 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐚𝐰𝐚𝐫𝐝𝐬 𝐢𝐧 𝐚 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐲𝐞𝐚𝐫 Fems, the socially responsible feminine hygiene care brand by Hemas Consumer Brands, was bestowed with an array of highly-regarded excellence awards during 2023, emerging as one of the best product brands in the country. Its strategic execution of brand activities and ability to fulfill consumer needs innovatively has helped the brand to grow its market share to position itself as the leading brand in the feminine hygiene category. Fems’ award-winning streak in 2023 proves that the brand has been unstoppable among all product brands in Sri Lanka across the aspects of consumer affinity, product quality and overall brand excellence. Read More :>>> https://lnkd.in/gWnjmbyC #hemas #FEMS #carebrand #hemasconsumer #HemasConsumerBrands #excellenceawards #bestproductbrands #brands #strategic #category #market #awardwinning #ProductQuality #business #industry #srilankan #srilanka #country #Businesss #IndustryNews #BusinessNews #BizNews #newstoday #TodayNews

🏅How Sugar Cosmetics Became a Game Changer in the Makeup Industry & Achieved a Milestone of 3000 Crore in Record Time🏅 Sugar Cosmetics has redefined the beauty landscape with its bold and innovative approach. By understanding the unique preferences of the modern Indian consumer, leveraging social media influence, and consistently delivering high-quality, trendy products, Sugar Cosmetics has skyrocketed to a valuation of 3000 Crore in an impressively short span. Their success story is a testament to the power of: 🔗 Strategic Branding 🔗 Cutting-edge Digital Marketing 🔗 Deep Market Understanding 🔗 Customer-Centric Innovation Do you aspire to create a similar success story for your brand? At Tradais Digital, we specialize in transforming brands with our unparalleled branding expertise and digital mastery. Let's collaborate to redefine your brand’s success story and reach new heights together. 🔹Tradais Digital - Your Partner in Success🔹 Connect with us today and let's embark on a journey to elevate your brand to new milestones. 🚀 #Branding #DigitalMarketing #SuccessStory #Innovation #TradaisDigital #SugarCosmetics #MarketingStrategy #BusinessGrowth #PartnerInSuccess #DigitalMastery #CustomerCentric #BrandTransformation #TradaisMagic

Is Beauty recession proof? Vasiliki Petrou, Chief Executive of Unilever Prestige, who has led the business since its launch 10 years ago discusses. The idea that during an economic downturn people will continue to use beauty brands because of a correlation with confidence and self-care. - The Prestige division has delivered 13 consecutive quarters of double-digit sales growth to the the first quarter of this year. - The need for selective retail choices to drive education and experience as a premium beauty brand Unilever has a reputation for a mixed M&A record, however when it comes to building out its Prestige and wellness business it has made few mistakes. It's estimated together Prestige beauty and its other fast-growing division Health and Wellbeing could reach as much as €10bn in annual revenues by 2030. #beauty #beautyindustry #healthandwellness #prestigebrands https://lnkd.in/evmASzxX

“The latest analysis from a Bain & Company report reveals that while emerging brands have made progress in capturing market share from established brands in multiple Asian markets, many established consumer product brands continue to achieve success.” #randstadsg #hirings #markettrends #fmcg

As Parle tops Kantar’s most chosen in-home brand chart On Wednesday, Kantar released the 11th edition of its annual #brand Footprint India report. Parle tops the charts as the most chosen (in-home) FMCG brand for the year 2022. Parle has emerged as the most chosen in-house #FMCG brand, while Britannia tops Kantar’s list of most chosen out-of-home FMCG brands, a list they’ve introduced for the #first time. The #report dissects the success of brands based on their #consumer reach points (CRPs), which are calculated by the population, penetration and frequency of purchases over a calendar year. As per the report, Parle holds the top spot for a #record 11th year in a row, with a CRP score of 7449 million, followed by Britannia, Amul, Clinic Plus, and Tata Consumer Products. Compared to last year, the #report reveals that #consumer reach points have increased by almost 50% in the last five years. Beverages has been the fastest growing category this calendar year with a CRP growth of around 24% in 2022. The report also reveals that four new brands have joined the Billion CRP club, including Balaji, Lux, Sunsilk, and Nirma. Over the last 5 years, the number of #brands in the billion CRP bracket has increased from 16 to 28. Interestingly, #dairy brands who’ve displayed lower penetration have upped their CRP score with high frequencies (consumer engagement). Within the most chosen out-of-home FMCG brands, Britannia leads the inaugural list with 498 million CRP score, followed by Haldiram’s, Cadbury, balaji, and Parle. Frooti leads the list of the most chosen OOH beverage brand in India, followed by Thums Up, Amul, Maaza, and Sprite. MCA Worldwide (Music, Culture & Art) Nirmiti Dalvi Rohit Jaiswal Sneha Goyal Shravani Shriyan Harshal Mane

🛒 Diving into New Zealand's FMCG market, especially within the personal care and skincare segment, necessitates a laser-focused approach on several critical pre-product development areas, with an emphasis on market research and strategic pricing. 🤝 Partnering with someone with expertise in the industry or finding a mentor with FMCG experience can go a long way in the success of your brand. 👩💻 Market Research: It's imperative to have a deep understanding of consumer behaviours, preferences, and trends in the New Zealand skincare market. Conduct surveys, focus groups, and utilize existing market studies to gather insights. Identify gaps in the market where your product can meet unfulfilled needs. 💰 Pricing Strategy: The price point is critical in this competitive landscape. Your pricing must reflect the product's value proposition while remaining accessible to your target audience. Analyse competitor pricing, but also consider production costs, to ensure profitability. The right price point can enhance market entry and consumer acceptance. 💱 Rebates and Shelf Space: Negotiating favourable terms with retailers for rebates and prime shelf space can significantly influence your product's market performance. Understand the dynamics of retailer margins, rebates for promotional activities, and the importance of securing visible shelf space to avoid being overshadowed by established brands. 💳 Sell-Through Strategies: Ensuring your product sells through is crucial to avoid being de-ranged. Develop compelling marketing and promotional strategies that drive demand. Implementing a robust sales monitoring system will allow you to respond quickly to market trends and adjust strategies as necessary. 👩 Engaging with Buyers: Be prepared for category reviews by retail buyers. These are opportunities to present your product's unique selling points and demonstrate how it fits within the retailer's category strategy. Effective communication and presentation skills, along with solid market research, can make a significant difference in these interactions. 👩🔬 Before stepping foot into product development for New Zealand's FMCG personal care market, these strategic focuses—market research, pricing, rebates, shelf space, and buyer engagement—are essential for setting a solid foundation. Addressing these areas thoroughly will prepare you for the competitive journey ahead, paving the way for your product's success. #FMCG #NewZealand #MarketResearch #PricingStrategy #RetailNegotiations #ShelfSpace #SellThrough #CategoryManagement #ConsumerTrends

📈Q1 results have been announced, so what’s happening in the market? IRIS Ventures insights below👇🏼 As we navigate through 2024, the beauty industry is not just about aesthetics anymore; it's about wellness and innovation. Unilever Beauty and Wellbeing division leads the way with an impressive 7.2% growth in Q1, highlighting a significant shift from last year's 3.1%. 🇪🇺Over in Europe, Beiersdorf has achieved a striking 20% sales increase in Germany alone, signalling robust regional demand. The story of strong growth in Europe sales is mirrored across major beauty conglomerates, relying on Europe now that Asia is recovering at a slower rate from the pandemic than expected. Diving deeper,🔬science-driven #skincare is experiencing explosive growth, signalled by L'Oréal dermatological brands like La Roche-Posay and CeraVe, which have grown by 21.9% thanks to strong medical endorsements. This robust performance underscores the rising consumer trust in scientifically-backed skincare solutions. In fragrances, the narrative is about luxury and growth. With💄Kering Beauté's latest acquisition of Creed which is projected to reach €300M in sales by next year, the focus on high-end markets, is more strategic than ever. The high-end segment constitutes about 15% of the market and prestige lines are anticipated to grow between 3%-5% within the next three to five years. But it’s not just about external beauty. The shift towards #beautyfromwithin and health-conscious choices is evident across various sectors, from pet food to ☕ready-to-drink coffee, emphasising organic and scientifically supported options. Meanwhile, Nestlé has reported a 6% decline in sales for Q1, attributing this downturn to currency fluctuations and a reduced demand in North America for its 🍕frozen pizza and snack products. This scenario underscores the presence of more health-conscious consumers whose preferences are shifting towards healthier options or plant-based products. This robust evolution of the market signals a new era in consumer goods, one that values comprehensive well-being choices. As we move deeper into the year, a proactive approach is required to understanding consumer expectations in an increasingly interconnected world. Examples of it are some of our brands relevant in the space: Olistic, mammaly | B Corp & Biomel Gut Health ✨ #BeautyIndustry #Wellness #Innovation #MarketTrends #irisinsights

I have just spent the last hour listening to Carlos Cotos and Idriss El Ganari from Kantar Worldwide as they presented their insights on Brand Footprints in 2023 for Africa and the Middle East. Their presentation was quite informative and led me to believe that it would be beneficial for Kantar to create separate reports for each of these regions, as they have unique characteristics and trends. One trend that caught my attention was the rise of structured retail. Consumers are increasingly visiting superstores instead of open markets and becoming more aware of pricing. It was also interesting to note that small/local brands are growing faster than more prominent FMCG brands. This is excellent news for small business owners, as they now have the opportunity to sell their products and gain visibility without the burden of high overhead costs that larger companies face. However, what surprised me was that Maggi emerged as the most popular brand in the region. While I have nothing against Maggi, they must be doing something right; even though I have my thoughts on this, it is worth noting that their largest market is in the Northern part of Nigeria, which accounts for 68.9% of the country's total population. For Knorr, it might be beneficial to focus on building a more substantial brand presence where it matters most. Kantar also advised that FMCG brands that did not reach the top 25 should focus on increasing their penetration, building stronger consumer relationships, and increasing usage occasions and frequency. This implies that marketing professionals still need to do a significant amount of work in the region. For those interested in diving deeper into the report, the link below will lead you to it. https://lnkd.in/eHCfq3eJ

KANTAR BRAND FOOTPRIND 2024 🌟 Nguyên Xuân has emerged as one of the most impressive growth brands in the Health & Beauty Care sector across urban areas of four major cities in 2023. According to the Vietnam Brand Footprint 2024 report by Kantar Worldpanel Vietnam released on July 10, 2024, Nguyên Xuân Herbal Shampoo stands out in the Health & Beauty Care sector in urban areas, including Hanoi, Ho Chi Minh City, Can Tho, and Da Nang, with notable achievements: 🔥 Increased Consumer Reach Points (CRP) by 16.5% compared to 2022. 🔥 10.5% of households in these urban areas chose Nguyên Xuân, marking a 0.8-point increase. 🔥 The average annual purchase frequency for Nguyên Xuân reached 2.2 times, reflecting a 5% increase. The report also highlights significant market trends, such as 65% of FMCG brands having purchase frequencies of less than 1.5 times annually, indicating lower consumer loyalty. Additionally, 46% of categories are experiencing consumption declines. Most industries achieving double-digit growth are from smaller sectors. With over 11,000 new products introduced in 2023, the FMCG market in Vietnam offers consumers more choices but challenges brands to maintain customer loyalty. 💥 Against the backdrop of a challenging market, Nguyên Xuân's impressive growth in the Health & Beauty Care sector across urban areas in 2023 is a testament to its product quality and effective business and marketing strategies by Hoa Linh Pharmaceuticals. It solidifies its competitive position among other FMCG brands in the market.