Sacramento River Cats’ Post

Use the right Marketing Plan.

Marketing is the symphony where purpose and profit harmonize beautifully!

You’re probably familiar with DevRel/Developer Relations, but what the heck is Sender Relations? One of our goals this quarter is to do more learning and sharing in public (even/especially if it isn’t perfectly polished — and this is NOT 😂), so I sat down with our Head of Sender Relations, 🎁 Katie Penner, to chat about: - why & how we’re adapting DevRel concepts for a non-dev-focused company - why Sender Relations is a business-critical function at Sendoso - why she’s the perfect person to lead the function - how we’ll measure the impact of her work, and some tools that can supplement self-reported attribution to help fill in the gaps, like Common Room, Orbit, HockeyStack (YC S23) and Dreamdata If you’re thinking about demand gen vs lead gen and balancing organic marketing efforts with some of the traditional methods that aren’t always as successful in today’s landscape, you might find our convo useful.

Sharpening the axe 🪓 Great workshop with Anneli Hansson last night 🙌🏼 Forever looking at ways to improve and do better for our clients at Outliers Marketing 👊🏻 Lots to come this year and loved the journey so far with Tom Wright. #marketing #brandbuilding #brandstrategy #marketingstrategy #activebrands

📱 Boost fan engagement with SMS marketing: FEVO and Laylo's collaboration with NC State Athletics led to remarkable results. 📱 In an increasingly fragmented digital landscape, it’s tough to know where you should invest your time, energy and hard-earned dollars to maximize fan engagement on your sales and marketing campaigns. Click below to find out how the NC State Wolfpack overcame marketing challenges, harnessed the power of SMS, and achieved explosive growth with their Digital Club. NC State, Laylo and the Unrivaled Power of SMS Marketing: https://lnkd.in/gKUyy7YZ

Join me June 11th as we dive into Marketing Your Business in a VUCA World.

As the use of AI becomes more prominent in the digital marketing landscape, it's not a bad idea to consider what motivates people in the first place - human connection. Human beings are hard-wired to seek connection and this is evident in our beliefs, values, and relationships. We urgently want to feel a sense of community and belonging and, as consumers, we can achieve this by choosing brands that resonate with our values and belief system. Take Nike, for example. You might choose Nike as your go-to brand for sportswear because you like the style of their clothes. What you may not realize is that, by choosing Nike, you are choosing to be a part of a community of like-minded individuals who have also chosen Nike. As consumers, we are presented with a plethora of choices and we all go through similar mental checklists to make our decisions. At the end of the day, each person who chose Nike arrived at the same conclusion. Whether we do this consciously or subconsciously, people will always choose products or services that resonate with their core values and provide them with a sense of community - something that AI can never achieve. People don't connect with robots, they connect with people. #digitalamarketing #ai #humanconnection

If you are in Marketing and near Guildford on Wednesday evening next week (13th Dec) come and join us! 🍻 I'm excited to be the speaker at December's Guildford Marketing Meet-up! 🍕 Thanks to Richard Wall ACIM for giving me the opportunity and being the host with the most and Spotler UK for the space to meet and greet! The Marketing Meet-Up, if you don't know was set up by Joe Glover for Marketers to meet and mingle. An informal, friendly place to meet, learn, and share knowledge. Come in 'listen' not 'sell' mode. Snap up your ticket here: 👉 https://lnkd.in/eRaxA8Bv Who is this talk going to benefit? ➡ Anyone whose team or agency is generating video content, or facilitating video content creation. 📹 ➡ Anyone who wants to impress a boss or colleague with their incredible video awareness and insight. 🥇 👑 What will you learn? Disrupt or be disrupted with the TRUE cost of video affecting these 4 areas: Social Environmental Financial Reputational The video content creation bomb is waiting to go off that no one is talking about. Is this the end of video content as we know it.... hahaha noooo it's not at all but you don't want to get caught out - get ahead of the curve by raising your awareness of what to look out for and start doing today. All easy enough to resolve and here's how!