Saatchi & Saatchi NZ’s Post

In the latest episode, Jeremy Somers a leader in #AI-assisted creative agency work, shares his journey and insights into how AI is transforming the creative industry while emphasizing the irreplaceable value of #humancreativity. This conversation is a must-listen for anyone interested in the #future of #creativity and #technology. Don’t miss out!

AI's impact on the creative world sparks important discussions on authenticity and transparency. Artists are holding companies accountable for the use of AI-generated images, emphasizing the need for honesty and direct collaboration with human creators. As an AI Art creator, I'm curious about the evolving relationship between technology and art. How can we navigate this intersection while fostering creativity and respecting the talents of human artists? 🎨🤖 #AIinArt #CreativityMatters https://lnkd.in/e_iN9FGN

Interesting to see the video production world getting hit with an AI wakeup call. The latest UA spot is just the most recent example. Technology has always disrupted the status quo and it's up to us to adapt and utilize. The fact that technology democratizes creative expression just means more people can bring their ideas to life. Whether those ideas are interesting, resonant or, frankly, good is another story. More competition simply means you have to raise your game or approach it differently. Let's stop confusing the tool with the creative mind that wields it. #creativitymatters #technology #ai #change https://lnkd.in/eWc3-YwQ

The AI revolution is real and if we in the creative field don’t learn these tools and their capabilities we are going to be left in the dust by those who do. Fantastic article about the debate surrounding UA AI built spot. I believe the human creative will always be an integral part, but the way we make content in a few years is going to look totally different. I kind of feel like a portrait painter when photography was introduced. Instead of fighting it, I want to learn how to use this new tool.

AI is revolutionising the advertising world by enabling brands to create one-of-a-kind "sonic identities." With AI at its core, Amp generates a brand's unique "sonic DNA," which can be remixed and tailored for various digital platforms. This not only streamlines music production but also ensures brand consistency, making it a cost-effective solution for brands producing large amounts of digital content. The company emphasises that AI inspires creativity and won't replace professionals; instead, it unlocks new opportunities in the industry. 🚀 What innovative ways can you envision AI shaping the future of advertising and brand identity? Read more: https://bbc.in/401OAzs #AIinAdvertising #SonicIdentities #Innovation #AIinMarketing #FutureofBranding

AI is revolutionising the advertising world by enabling brands to create one-of-a-kind "sonic identities." With AI at its core, Amp generates a brand's unique "sonic DNA," which can be remixed and tailored for various digital platforms. This not only streamlines music production but also ensures brand consistency, making it a cost-effective solution for brands producing large amounts of digital content. The company emphasises that AI inspires creativity and won't replace professionals; instead, it unlocks new opportunities in the industry. 🚀 What innovative ways can you envision AI shaping the future of advertising and brand identity? Read more: https://bbc.in/401OAzs #AIinAdvertising #SonicIdentities #Innovation #AIinMarketing #FutureOfBranding

Excited to share an article I wrote in collaboration with Stephen McGilvray for Creative Moment on the interplay between AI and humanity in the branding realm. From enhancing customer experiences to optimising operations, AI has emerged as a powerful ally in transforming brand strategies. However, there is a delicate balance that brands must strike between harnessing AI's capabilities and preserving the essence of human connection. https://lnkd.in/eZwf_Mks #AIandHumanity #BrandingInnovation #AI #VisualIdentity

🚀 Exciting read! AI-driven ad production is evolving rapidly, sparking crucial discussions on ethics and the future of creativity. While AI streamlines processes, it's clear that human intuition and oversight remain invaluable. Your thoughts? #AI #EthicsInAI #CreativeProcess #MarketingAnalytics #DataJobs #MarketingStrategy #DataScience #ArtificialIntelligence #DigitalMarketing #Advertising #OpenToWork "AI's larger threat to directors is a topic sparking heated debate in the production community, raising existential questions about the future of creativity." - via [Ad Age](https://lnkd.in/dRrr_wHK) Your insights on this evolving landscape are welcome!