Our CCO, Steve Cochran, chooses his Bestads picks.. Campaign Brief Saatchi & Saatchi NZ
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How to make a Christmas commercial that breaks all the rules.
Executive Creative Director @ TBWA\RAAD Dubai // 2024 Webbys Jury // D&AD New Blood Jury President // #EmotionIsThePotion creator
IT'S OFFICIAL. XMAS IS HERE. The John Lewis Christmas ad, the first by Saatchi&Saatchi, after 14 years with Adam&EvenDDB.
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In a world where attention spans are fleeting and choices are abundant, the significance of Pre-release promotion cannot be overstated. It’s a multifaceted strategy the involves engaging the audience, creating awareness, and building excitement. Filmmakers who invest time and effort into crafting compelling promotional campaigns set the stage of their films to captivate hearts, break box office records, and leave a lasting mark on the cinematic landscape. Do you think film promotions are important marketing move before a movie release? Tell us in the comments. #promotions #filmpromotions #dreamgirl2 #moviemarketing #promotionalevents
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As another #Canneslions wraps, tune into the latest episode of The Human Element where we are joined by Prerna Singh Mehrotra, Chief Client Officer and Media Practice President at dentsu APAC, and Rafik Belmesk, Chief Strategy Officer at Dentsu Creative Canada, who took part in this year’s Cannes Lions Jury, to discuss key themes around the award winning work, how the craft is evolving, and the importance of Cannes for brands. https://lnkd.in/eHqvufHk #TheHumanElement #CannesLions2024
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🏠 In The House 🏠 Ep 2: Creative Cultures drive efficiencies. Welcome to Episode 2 of In The House, a short series of snackable insights from our lived experience building in-house agencies and actually working in them. Embedding a creative culture into a business can drive multiple efficiencies and increase resilience. External Agencies know how to build creative cultures. If you want to optimise your in-house agency, consider having a chat with an agency. #inhouseagency #advertising #innovativeagencymodels M&C Saatchi Group AUNZ Yes Agency
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#Barbenheimer made waves as a #marketing phenomenon, marking the most significant week in box office history. Today, our CEO Karen Stacey met with The Media Leader’s Maria Iu at #FOAE to explore why these movies succeeded and why cinema is dominating the battle for #attention....... 🎬 Cinema provides a unique platform for advertisers, particularly for the hard to reach 16-34 demographic. 👓 Young audiences view #advertising and trailers as integral parts of the film experience, enhancing the overall engagement. 📺 The inherent value proposition of #cinema is strengthening, warranting its inclusion in the AV mix. This is evident in the ability to measure cinema akin to TV (see DCM & PWC's Cinema TVR data and AV Reach Maximiser Tool). 🚀 93% of cinema-goers see a #film once, making it an optimal platform for launching new products, messages, or campaigns. Utilising DCM's planning tool reveals how cinema can amplify 1 cover reach. 🔥 As for upcoming films expected to be big this year, look out for #InsideOut2, #PaddingtonInPeru, #Wicked and #Gladiator2.
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The changing face of media and its impact on cinema Industry veterans Vani Tripathi Tikoo , Anshu Khanna and chef-fluencer Suvir Saran spoke at IPRCCC Read more at : https://lnkd.in/gCt9JCyw Annurag Batra | Nawal Ahuja | Karan Bhatia #e4mIPRCCC #e4mevents #media #PRandCorpComm #e4mprsummit
The changing face of media and its impact on cinema - Exchange4media
exchange4media.com
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Love this quote “Advertising doesn’t start when you see the ad run, it starts during planning with cinema advertising platforms such as NCM. It is our job to ensure that we know your audience and how to reach them. Having access to key moviegoing data is the difference between a liquor ad being shown to an audience of 8-year-olds or 21-year-olds.” Brand safe premium video network!
Taking Your Brand’s Data to the Next Level with Cinema
ncm.com
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Brand’s Growth Enthusiast✨ MKT for Hảo Hảo 🍜(No.1 🇻🇳) Silver Winner VYL 2024 (IP League) Future Contestant Young Spikes Asia 2025 MKT for ADM’s pet food in APAC Art & Animal Lover 💖
The feeling of being on set for 16 hours to film a 30s TVC is unforgettable. Everytime we finish a scene, we would stick a piece of red tape on top, until there’s no scene left which usually happens after midnight 👀*hooray* This was me supervising our new product’s TVC production, along with the agency & production house. Can you guess which product? ✨Final result: https://lnkd.in/gvQdhRyF #marketing #fmcg
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Helpful tips ahead of 🏈🏈🏈 campaign planning 💡
Mary Semling Managing Director at Platinum Rye Entertainment part of TMA shares insights with Adweek on brands working with actors during the strike 💡
Yes, Brands Can and Should Still Partner With Actors
adweek.com
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