rygr’s Post

A really important example for the news media business; and proof that good journalism and storytelling is profitable- with the right stewardship and business strategy. https://lnkd.in/gs96YWh5 #media #journalismmatters

Hello Journalists and Newsrooms, Exciting news! We invite you, whether you're a solo journalist or part of a newsroom, to be the first to try out our new tool, Media Inlet. This cool platform easily fits into your current web setup, changing the way you connect with your audience. Media Inlet is not just a tool; it's a link between journalists and the community. It helps you interact better, getting user feedback and making it easier to manage and respond. The system lets community members see how their input turns into stories, promoting openness and trust in journalism. Our aim with Media Inlet is to make the bond between media professionals and their audience stronger by involving them as co-creators in news-making. We've got a user's guide to make it easy for you, and we're here to provide personalized support. Trust is a big deal in the news today. Media Inlet isn't just for newsrooms; it's for community members who are curious about how news works and want to contribute to important stories. Imagine this: a behind-the-scenes peek at how news is made, turning the news into an exciting digital adventure. It's like a ride-hailing journey for news, where audiences can suggest important stories and follow the process step by step. This access and collaboration change how news is made and consumed. Trust us; it's a big deal! We've finished the first round of testing and are ready to see how well Media Inlet fits you and your audience. Our test participants all agreed that getting feedback from newsrooms makes them feel involved, whether they're active or passive users. They trust the news story more if the process is transparent, even if the result isn't what they wanted. Media Inlet's mission is to change journalism by building trust communities around it. If you want to join Media Inlet, contact us. We're excited to help you set a new standard in interactive journalism. Looking forward to your participation in this amazing venture. For further information or assistance, please feel free to contact us. https://lnkd.in/ejb8dnZa

Talk about making media relations a breeze! This is going to make finding journalists easier than ever, allow PR pros to pitch with a stronger confidence, and increase the chance of scoring media coverage consistently – which we all know is becoming harder and harder as newsrooms shrink and evolve.

Absolutely, Virl Hill. Your recognition of The Atlantic’s innovative journey highlights the essential yet challenging path of digital transformation in journalism. Your global experience with publishers sheds light on a universal truth: change is challenging but achievable. Your invitation to discuss these pivotal shifts is crucial for anyone looking to adapt and thrive in the media space. Cheers to embracing change and driving forward. #DigitalInnovation #MediaTransformation #meaningfulconversations

Nice move by MuckRack. Media database/media connector is becoming more important from a buyside perspective. At Allison, we have multiple platforms, but if we had to choose one (as many enterprise organizations have to do) the media database/connector differentiator is battleground with a lot of orgs investing. A couple differentiators like Qwoted and Eddie Kim's Memo (specifically their new reporter insights) are sitting out there. I imagine they are having conversations/listening. #technology #PR #publicrelations #martech

Maybe print is the answer. My thoughts from the recent Public Interest News Foundation Forum on independent local news. Featuring The Bristol Cable, Social Spider CIC, Madalina Ciobanu, Greater Govanhill CIC, Hi Hub and The Bishop Press. https://lnkd.in/eD3jZXDH #LocalNews #IndependentNews #LocalIndependentNews #LocalMedia #IndependentMedia #LocalIndependentMedia

peel back the layers of mainstream journalism, and you'll start to see in real-time why these media companies are self-imploding around us. hoping this critical moment in ad tech will shine light on those publishers and companies actually seeking change, and distancing themselves from private equity (and how it shouldn't be in the business of news & information)..

“The definition of insanity is doing the same thing over and over again and expecting different results.” The thought of not having journalism to check those with power and authority is terrifying. We need to do everything in our power to prevent "news deserts." That means thinking outside the box. #myvendasta #localjournalism #checkandbalances #printmedia Vendasta #2024jobs https://lnkd.in/gYGHXtda

News outlets across the nation are continually going out of business, creating “news deserts” where communities are largely devoid of any reliable sources of credible information. Though often overlooked, local news outlets can be valuable resources for public relations professionals and their clients. Whether they are general interest dailies, weeklies, or business publications, these media outlets are often interested in milestone topics that don’t necessarily appeal to trade or national media, such as hiring plans, headquarters’ expansions, acquisitions, and other factors that may affect the local economy. https://lnkd.in/g_kmANh4 I #PublicRelations #LocalNews #Journalism #PRAgency #Newspaper #MediaRelations

New on the Bond Blog: Our latest pro tips for strategic comms teams grappling with multiple challenges and planning for worse conditions in 2024. Today, overburdened journalists are straddling widening beats and buried under cascading deadlines, making them less available for pitches. And media relations teams don't have it much better, between forecasting rapid shifts in cultural winds to keeping track of the media world's revolving door. Tough times, but the Bond Studios team has some advice. ☮ ❤️👇 #PRandComms #StrategicCommunications #MediaRelations #BrandMessaging #PRPitch #Journalism #JournoRequest