Ryan Price’s Post

📣 Good Signals is ready to come out from under a rock and is looking for a *Marketing Manager* Everybody has heard of the tale about the cobbler’s shoes. Well, in this story, we’re the cobbler. We’re so focused on client work that we never get the time to do our marketing. Rather than taking time away from clients, we are seeking an enthusiastic and driven marketing manager with a growth mindset to raise the profile of Good Signals. I'll link to the deets in the comments. #marketingmanager #marketingjobs #marketingcareers

When people ask me what it’s like being a marketing manager, I explain that 80% of the job is ensuring your team is talented, motivated, and happy. It took me a full year to understand this, but I firmly believe that a Marketing Manager or CMO should focus on strategy and high-level tasks. It's crucial to trust your team to execute well and to offer feedback with kindness. I have confidence that my team can maintain their performance even if I’m absent for three months. I hope you can say the same about your team.

Does any of the following sound familiar? “Outbound is dead” “TV advertising is dead” “PR is dead” Don’t let hyperbole brainwash you. Few tactics in marketing truly die. They just have their moment. Over my career, I’ve used tactics that were considered “dead” or “old-fashioned” or “unscalable” to generate fantastic results. ↳ Radio ads  ↳ Direct mail  ↳ Gift marketing Sometimes it pays to zig when others zag. Another thing… (and it’s a big one if you’re growing fast) Once you’ve surpassed a certain scale, you need to increase the number of ways you can reach and connect with customers. You might be entering territory where there are established players or there’s no chance to win unless you’re among the top-of-mind leaders. ↳ Talk to your customers.  ↳ Evaluate what your competitors are doing.  ↳ Find opportunities to stand out. ↳ Look for ways to save on costs. ↳ Have the courage to experiment wisely. Don’t let the latest buzz dictate where you invest in marketing.

I was sitting in a taxi, headed to the airport from a conference and the driver asked me what I did for a living and why I was in town. I sheepishly said "marketing." My response made me realize, I was not proud of what I did. It isn't that marketing isn't important, it is. It's not that I don't find marketing fun, I do (sometimes), but I was not passionate about marketing. I was not prideful of my work. That is not to say marketers should not be prideful-they absolutely should, but for me, it was one of the many signs that I was in the wrong field. I had just seen a colleague and while she was talking, I spaced out and thought to myself, 'I will never be this passionate about marketing.' This woman lives and dies by the marketing funnel. After that trip, I came home and wrote in my journal about that moment. I knew I had to get out of the field. I knew I was packed with great ideas and abilities, but the desire and motivation was gone. I knew I wanted to move into career & leadership development and coaching full-time and for it not to be a side-hustle any longer. If you are feeling like you are not prideful when people ask you about your role or career path, if you are not feeling passionate about your work or are unmotivated more times than not, start to consider if it is your company, your team, your field or your role. If you are feeling stuck, I can help! The world of work doesn't have to feel like something you have to get through every day. It can honestly bring you joy and excitement and make you feel as though you are contributing to something bigger. Book a Discovery Call with me: https://lnkd.in/e5JEh9DV Photo credit: Brooke Cagle (who you can hire off Unsplash)

It's a simple but effective way to make people think about fast food in a more positive light. Instead of seeing it as a quick and unhealthy meal, the S suggests that fast food is something to enjoy, something to look forward to. The S also has the added benefit of making fast food sound more social. It's no longer just a meal for one person on the go; it's a meal for friends and family to share. This is a clever way to appeal to people's desire for connection and community. Overall, I think the addition of the S to "fastfood" is a brilliant marketing move. It's a small change that makes a big difference in the way people perceive fast food.

𝐁𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫: 𝐀 𝐋𝐢𝐟𝐞-𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 At the beginning of the year, I received the exciting news that I was going to be promoted to the role of 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫. For the past five years, I served as a Marketing Executive, following the directives of my managers and supervisors. While I occasionally took initiative, it was not a requirement to make key decisions. To transition into a managerial role, I had to shift my mindset. It's not merely about completing tasks; 𝘪𝘵'𝘴 𝘢𝘣𝘰𝘶𝘵 𝘢𝘤𝘩𝘪𝘦𝘷𝘪𝘯𝘨 𝘳𝘦𝘴𝘶𝘭𝘵𝘴. It's not about you; 𝘪𝘵'𝘴 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦 𝘵𝘦𝘢𝘮. It's not just your department; 𝘪𝘵'𝘴 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦 𝘦𝘯𝘵𝘪𝘳𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘺. For the first time, I found myself in the position of making crucial decisions. As a marketing manager, my focus shifted to creating and implementing 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬. Adapting my mindset was challenging, but I consider myself fortunate to have had the support of understanding superiors and friends. Have you experienced a similar situation? I'm curious to know how you handled it. Wishing you a fantastic day. 𝐀𝐛𝐝𝐮

The hardest job in marketing isn’t VP or CMO. It’s being a marketer at a seed stage company. Why? Because you shouldn't actually be doing marketing! Sure, your job title may have “marketing” in it. But at this stage you need to be a business & GTM generalist. Your job shouldn't be built around: - Creating really great blog / youtube channel / etc - Running paid campaigns - Starting an event series - etc Not really. It should look more like: - Driving conviction on the best ICP - Aligning the team on GTM hypotheses - Running disciplined tests across channels Your actual job is to use marketing skills to help shape the business as a whole ... and not do "marketing" like you would at a post PMF company. This is what makes this job so hard: Marketers have a tendency to get emotionally committed to their work. But in the early stages, you have to be okay with killing your darlings. often. And trying something new without a drop in enthusiasm. Your job is not "marketing", but hustling to help the business find the fast-moving water, so you can get to the next stage of growth.

For D2C this is about, figuring out on ✅Products that provide the best unit economics while there is some pull from the market ✅ Not chasing more creatives, but working on refining the message ✅ Instead of CRO, focus on optimizing the information communication on website ✅ Clearly answer the question "What is the white-space in market that is the reason for this brand to exist?" ✅ Go after product-aware audience as you try to grab a share of pie rather than add more to it When getting started, focus on the communication of the problem that your product solves better than anyone else, let the problem be small. When audience trusts you with solving small problems, they place big bets on you where they start asking "Solve this also for us" that is when you crack it #marketing #startups #ecommerce #dtc