Rudraksha Debnath’s Post

The second episode of "Business Breakdown Case study" is here and this time it's about PepsiCo, the beverage, food and snack of the world ! In 1965, through the merge of Pepsi-Cola and Frito-Lay,PepsiCo - an American #multinational food, snack and beverage corporation- began its journey with a vision to provide high-quality refreshment products to the customers. Today, #PepsiCo is a global powerhouse, operating in over 200 countries with renowned brands like #Pepsi, #Lay's, etc. The reported net revenue of pepsico is $86 billion in 2023 and is still making substantial growth. 📈 Checkout their business strategies and initiatives they took to make their business a grand success! #CaseStudy #Business

Why does the subconscious translate to sales? Discover how our groundbreaking research can predict future brand performance: https://lnkd.in/ehjXP8Gu #TheBev50 #BeverageBrands #FutureBrandPerformance #MarketResearch #BrandPrediction #BrandInnovation #ConsumerTrends #IndustryInsights #BrandStrategy #MarketAnalysis Nutrabolt National Beverage Corp. The Coca-Cola Company PepsiCo

#Conveniencestores are redefining their traditional strategies as consumers move away from tobacco products, vehicles become more fuel-efficient, and operational costs escalate. To help offset this, retailers are shifting their investment towards #foodservice, while aiming to better accommodate #consumer preferences and compete against quick-serve restaurants. 💡 How can suppliers and manufacturers align with this structural shift? Join CRC on Tuesday, March 19 for Fueling the Future: Strategies to Grow in an Evolving C-Store Industry. During this webinar, we’ll explore our latest insights across the convenience store industry, focused on the prepared food and beverage business. We’ll also talk through key trends for public C-store chains, including Casey’s, Murphy USA, Circle K, and ARKO Corp. Save your seat today ⬇️

Embracing the complexity of the food and beverage supply chain is not for the faint of heart. Laura Maxwell, SVP, supply chain at PepsiCo Foods North America, shared the company’s experience doing just that over the past several years at Manifest 2024, the supply chain and logistics conference in Las Vegas, explaining how the company’s “Always. Everywhere.” motto plays a part in its most recent transformation. According to Maxwell, PepsiCo emerged from the pandemic with a desire to focus on always being a consumer's choice in foods. For the company, that meant going beyond beverages and snacks and moving into other segments such as meat snacks, pasta, sauces, syrups, cookies and much more. Broadening its portfolio led PepsiCo to take on even more supply chain complexity thanks to a wider group of line items. The company looked at three main factors as it worked to change its supply chain, including: 1️⃣ Go Small to Go Big 2️⃣ Sustainability Through Declaring “Double" 3️⃣ A Focus On Partnerships Progressive Grocer 👉 https://lnkd.in/gj_uf2RH #retail #cpg #food #supplychain #logistics #growth #supermarkets

Times have changed and PepsiCo is making the most - or least - of it. The Pepsi brand has teamed up with Shaq to promote minicans, a package that will get a big push from the brand this year. The emphasis is timely given concerns that consumers need more affordable food and beverage package sizes in these inflationary times (and at a higher price per ounce, which is good for the bottom line and investors). The last time Shaquille O'Neal and Pepsi partnered in 1994, they were promoting a 1-liter bottle of cola called the Big Slam. Times have changed in the era of revenue growth management and sugar reduction. See that ad here: https://lnkd.in/eyVM93_d

CARREFOUR (EU) drops Pepsi Co snacks, it would not work with Americans since many are addicted to their fatty snacks. Road trips require junk food 😆 "Notes seen by The Wall Street Journal say [Carrefour] is no longer selling Lay’s, Doritos and Benenuts snacks, Alvalle gazpacho, Lipton teas, Pepsi and 7 Up soft drinks and Quaker food products. 7 Up is sold outside the U.S. by PepsiCo. [PepsiCo] The company, which is slated to report its latest quarterly results next month, has forecast earnings growth of 13% and revenue growth of 10% for 2023, excluding currency impacts." To snack or not snack, that’s the question. #business #productdesign #innovation

Functional beverage is the fastest-growing category in grocery—but it’s also the least forgiving: https://okt.to/9BhacA “In a category as crowded and volatile as functional beverage, you’ll quickly see that the competitive forces are extraordinarily intense,” says LPK’s Chief Growth Officer, Jesse McMullin, a multi-hyphenate in functional beverage who has led the development and branding of over 140 on-shelf CPG products in his career. “The key to understanding these forces—and to maintaining a competitive advantage—lies in being self-aware about your brand and your business dependencies.” In our latest piece on lpk.com, McMullin gives guidance on navigating the complexities from seed to shelf: https://okt.to/sWZB1F #functionalbeverage #bevtrends #cpg #brandgrowth

🔍 Kraft Heinz (KHC) announces 2023 financial achievements & a promising 2024 outlook. With a focus on strategic growth and efficiency, we're setting new benchmarks in the food and beverage sector. #KraftHeinz #BusinessStrategy #MarketLeadership #KHC https://lnkd.in/eKw4iA2E

https://lnkd.in/eS4rkcB8   Learn how EY teams helped a US beverage manufacturer transformed its supply chain with an agile inventory and production system that empowered its employees and predicted the dynamic needs of the beverage market. Check out the case study here: #EYSupplyChain

Brands have leaned on pricing strategies to boost revenue & margins - but declines in volume & market share are offsetting these efforts. See illustrated in the chart how a multinational food & beverage manufacturer’s pricing actions led to significant volume declines. This in turn eroded the net gains that were expected from their pricing strategy. The takeaway? 💡 In today’s competitive landscape, it’s essential to balance pricing with promotional strategies to drive volume. 📈 🔍 Stay Ahead: Understanding these dynamics can help brands navigate complex market conditions. Get more insights like these from the latest: 2024 Outlook 👉 https://hubs.la/Q02dq2S00 ✅ Follow the IPN for more industry insights. #performancemarketing #growth #strategy #promotions