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Calling all Black creators we have an event for YOU! 🤩 🗓️ Thu. 28th of March 2024 ⏰ Time: 5:00pm – 6:00pm GMT 🖥️ Venue: Virtual At this exclusive TNB XPO 2024 webinar, learn from three creative professionals how to pitch your film or TV project. Avoid common pitfalls and learn to craft an engaging story that gets investors to yes. Thursday, 28 March 2024, 5-5:45PM GMT 3 Key Takeaways 💫 Craft a Compelling Story: Ensure your pitch tells a captivating tale that highlights the unique aspects of your project to grab investors' attention. 💫 Avoid Common Pitfalls: Steer clear of confusing presentations, unclear market potential, and lack of confidence to increase your pitch's effectiveness. 💫 Learn from Creative Professionals: Seek insights from experienced industry figures to refine your pitching skills and understand investor expectations better. Speaker 🔈 Bios 1. Edwin Walker - E. Micheaux is a talented multi hyphenated creative architect/artist with a focus in filmmaking, storytelling, creative directing, experimental art curation, and facilitation of spaces. 2. Melody Cooper is currently story editor on the 22nd season of NBCUniversal’s Law & Order: SVU. She completed the Sundance Episodic Lab’s new Idea Lab in which she developed a sci fi horror pilot. 3.NK Gutiérrez: From HBO Latino to The Oprah Winfrey Show, classically trained dancer, vocalist, actor and filmmaker NK Gutiérrez has excelled in nearly every facet of entertainment. 🔗 Register now: https://lnkd.in/e9r3Hb9d #creators #blackcreators #blackcreatorsfund #blackcreators #blackinfluencers #blackinfluencersnetwork #blackinfluencersnetwork #music #blackinmusic #blackinart #blackinentertainment #webinar #onlinewebinar

Calling all Black creators we have an event for YOU! 🤩 🗓️ Thu. 28th of March 2024 ⏰ Time: 5:00pm – 6:00pm GMT 🖥️ Venue: Virtual At this exclusive TNB XPO 2024 webinar, learn from three creative professionals how to pitch your film or TV project. Avoid common pitfalls and learn to craft an engaging story that gets investors to yes. Thursday, 28 March 2024, 5-5:45PM GMT 3 Key Takeaways 💫 Craft a Compelling Story: Ensure your pitch tells a captivating tale that highlights the unique aspects of your project to grab investors' attention. 💫 Avoid Common Pitfalls: Steer clear of confusing presentations, unclear market potential, and lack of confidence to increase your pitch's effectiveness. 💫 Learn from Creative Professionals: Seek insights from experienced industry figures to refine your pitching skills and understand investor expectations better. Speaker 🔈 Bios 1. Edwin Walker - E. Micheaux is a talented multi hyphenated creative architect/artist with a focus in filmmaking, storytelling, creative directing, experimental art curation, and facilitation of spaces. 2. Melody Cooper is currently story editor on the 22nd season of NBCUniversal’s Law & Order: SVU. She completed the Sundance Episodic Lab’s new Idea Lab in which she developed a sci fi horror pilot. 3.NK Gutiérrez: From HBO Latino to The Oprah Winfrey Show, classically trained dancer, vocalist, actor and filmmaker NK Gutiérrez has excelled in nearly every facet of entertainment. 🔗 Register now: https://lnkd.in/e9r3Hb9d #creators #blackcreators #blackcreatorsfund #blackcreators #blackinfluencers #blackinfluencersnetwork #blackinfluencersnetwork #music #blackinmusic #blackinart #blackinentertainment #webinar #onlinewebinar

Female-created and focused entertainment is not just having a moment. It is proving that it is here to stay, with once-in-a-generation talents across various media facets redefining dated narratives that once relegated female-focused entertainment to second-class status. Read the full story here: https://lnkd.in/eGdnBkPi

📣 Exciting Insights from a Leading TV Festival! 🎉 We had a fascinating discussion with a key figure from a prominent TV festival. Here's a snapshot of the conversation: 🔹 The Festival’s Journey: Over the past 13 years, this festival has grown significantly, now drawing 3,000-4,000 attendees. It hosts panels, screenings, and events, creating a unique space for TV enthusiasts and industry professionals to celebrate television. 🔹 Challenges and Growth: Despite market challenges, including industry strikes and mergers, the festival continues to thrive. 🔹 Audience Engagement: The festival targets a broad demographic, from young viewers to long-time TV fans, audience quality is key, the goal is to have impactful experiences for attendees. 🔹 Industry Trends: The festival reflects broader TV trends, facing both the boom of new content and the contraction due to industry changes. Despite these fluctuations, there is optimism about the future. 🔹 Collaborative Spirit: Emphasizing collaboration over competition, the festival sees other events as colleagues, sharing a common goal of celebrating television. 🔹 Future Goals: The main focus is on audience growth and sustaining sponsorships, ensuring the festival’s longevity and impact. Our conversation was incredibly valuable in drawing insights into the evolving landscape of television festivals and the unique challenges and opportunities they face. #Television #TVFestival #TVIndustry #AudienceEngagement #Marketing #Collaboration #FestivalGrowth #IndustryTrends #Entertainment

TVNZ makes a big deal about its digital transition - it invests smartly in its TVNZ app, it manages a nationally important content library, and it bids for live (and streamable) events. But what always an unspoken bargain in that digital transition was a diminuition in the value of news and current affairs. Today, that bargain is finally on the table, courtesy of the incoming CE who’s proposing to “disestablish” Sunday and Fair Go. This is only a week after NewsHub’s proposed demise. My thoughts, and solidarity, are with everyone at TVNZ and NewsHub. The traditional argument for scaling back - or simply eliminating - television news and current affairs is the structural transformation in the advertising market. Online advertising is usually cheap and hyper targeted whereas broadcast and print advertising is expensive and generalised. Where broadcast and print companies could command the attention of millions, most of those millions now spend most of their time online as social media users and VOD and streaming consumers. Stuff.co.nz records tidy numbers, but it’s hardly Tik Tok or Youtube. I suspect the unspoken assumption in TVNZ’s digital strategy was always that the company would become something closer to a local Netflix than a state broadcaster. In this strategy - where TVNZ is little more than an entertainment content library - there’s little room for a permanent (rather than seasonable or “snackable”) news and current affairs operation broadcasting - or rather streaming - every day. From this perspective, where news and current affairs is understood as the past rather than the future, it’s easier to justify scaling back news and current affairs and axing Sunday and Fair Go. But that’s a shortsighted perspective. News and current affairs is what creates TVNZ’s “local” identity. If TVNZ’s strategists what to become Netflix then good luck to them. They’ll lose spectacularly against the US streamers. The only way the state broadcaster can become a viable streaming provider is if it differentiates itself with local content. The leading local content is news and current affairs - that is what sustains our democracy, creates a sense of shared experience and shared belonging, and contributes to the company’s own sense of itself and its purpose. Cutting news and current affairs is exactly what you do when you don’t know what you’re doing. https://lnkd.in/g6bYZ6fX

Ask a Gen Z or Gen Alpha who their favorite celebrity is, and you might get the name of an internet star. So how did we go from stars being born on television to now being born on social platforms? Cynthia Aguilar is the Regional Senior Brand and Content Director at Visa LAC, and she joined us on #MarketingForTheNow to talk about her experience witnessing the impact of the digital shift. Watch the full episode on our YouTube channel through the link in the comments! #attentioneconomy #socialmedia #digitalmarketing #tvc 

Heading to Cannes?? If you want to know more about a Cookieless future with High Attention Media oozing in Creativity then make sure to catch up with Mark Slade & Jon Hudson

My theory for meetings, webinars and virtual events during the pandemic, was that our attendance was never higher, yet attention never lower. We became experts in barely paying attention to talks whilst Teams, emails and WhatsApp whirred away eroding our attention behind the scenes 👀 There was therefore some trepidation around our venture into hosting an in-real-life event, and inaugural Live iteration of our client newsletter: The Specialist View. What if nobody comes? 🌪️ What if Lee gets cold feet and forgets to write an intro? 👻 What if we run out of fizz? 🥂 What if the prime minister announces a snap election a day before? 🚨 In reality we needn't have worried about any of the above. We had a full room and some brilliant client feedback, Lee nailed the brief, we had a little fizz left and... three out of four ain't bad. Stay tuned for more from the Live team as we try to bring our specialisms to life for entrepreneurial marketers 👌 Shoutout to Emma Martin Amelia Hayward-Cole Mark Connolly (FCiM) Matthew Pover Laurence Alam Alexandra Mottershead and everybody else that chipped in to make the event the success it was 🏆

part of the perfect product placement (or... co-lab) is finding a product that 1. is natural, and makes sense in the space, and also helpful if 2. you actually like the product. check out Kevin. he's casually drinking the coffee. it's coffee. he's relaxed drinking it. he casually mentions he likes it. that's it. you don't have to sell WHY he likes it- or why it's there. #branding #collaborations #funny #ads #marketingandadvertising

Thank you to Adweek and everyone who joined us for Crack the Code: #AudiosNextPlay! 🎧 MMS' John Taite and Adweek's Colin Daniels, M.A., kicked off a morning of insightful conversations with a dive into the power of #SonicBranding, the the new must-have for modern brands. If you missed it, here are 3 essential takeaways from our discussion: - Distinctive sonic assets are essential for modern brands looking to stand out in an increasingly audio-first world. - Through new audio innovations, marketers now have the tools to make an impact across the entire customer journey, including social media, experiences, and apps. - Music sound that captures a brand’s personality and values can help boost KPIs, impact culture, and connect with hard-to-reach audiences like #GenZ.